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NEWS
Bannatyne has bounced back from the pandemic
POSTED 27 Apr 2024 . BY Kath Hudson
Former Dragon, Duncan Bannatyne, has left the pandemic behind Credit: The Bannatyne Group
The Bannatyne Group says it has recovered from the pandemic
Profits up by 30 per cent
More classes and strength training have attracted new members
App-based technology is improving the club experience
The Bannatyne Group says it has officially bounced back from the pandemic, with both turnover and profits restored to pre-2020 levels in 2023, according to its year-end results.

Owned by former BBC Dragon’s Den investor, Duncan Bannatyne, the Darlington-based national health club and hotel operator, also finished paying off its Coronavirus Business Interruption Loans early and last year grew profits by 30 per cent, to £38m.

Revenues increased by 9 per cent to £139m and EBITDA was up to £38.9m, compared to £29.6m in 2022.

Memberships also increased to 215,659 from 199,046.

Duncan Bannatyne, chair and CEO of The Bannatyne Group, told HCM the company has been focusing on core activities and delivering what customers want at the right price.

“The turnaround has only been possible because of the hard work of our staff," he said. "They've helped increase membership, as we use app-based technology to offer people new experiences in our health clubs.

“We've introduced new classes, such as our own Pulse offering, the equipment has been refreshed with fewer cardio machines and more body toning and our price increases have been modest, protecting members from the worst elements of inflation,” he said.

“Realising numerous marginal gains and focussing on customer experience is a well-trodden path to business success and I'm pleased it has worked after the shock of the pandemic and the recent economic turbulence.”

The Bannatyne Group operates 69 clubs, 46 spas and three hotels. The offering comprises gyms, classes, swimming pools, saunas and steamrooms, as well as café and lounge areas. Off-peak membership is £40.99 and full access costs £50.99 a month, placing it at the heart of the mid-market.

The company also entered the low-cost market last year, with a new concept, Just Fitness by Bannatyne. The first site was launched at the end of last year in Kent, UK, comprising 108sq m of functional workout and cross-training space, as well as a central workout zone called The Pitch. It also offers Les Mills classes in two studios and a recovery room.

Bannatyne told HCM Just Fitness will be selectively developed where a budget concept is required. Membership costs from £22.99 a month to join.

Read HCM's interview with Bannatyne's Ken Campling here.
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  Bannatyne Group spending £1m to realise all-encompassing health and wellbeing facility in Leeds


Plans for a new spa in Leeds have been unveiled by The Bannatyne Group as part of a £1m (€1.2m, US$1.3m) investment programme at its Cardigan Fields, Leeds health club.
  Bannatyne Group grows wellness portfolio with first airport spa


The Bannatyne Group has opened the doors to its first airport spa at Teesside International Airport, in Northern England.
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Uniting the world of spa & wellness
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NEWS
Bannatyne has bounced back from the pandemic
POSTED 27 Apr 2024 . BY Kath Hudson
Former Dragon, Duncan Bannatyne, has left the pandemic behind Credit: The Bannatyne Group
The Bannatyne Group says it has recovered from the pandemic
Profits up by 30 per cent
More classes and strength training have attracted new members
App-based technology is improving the club experience
The Bannatyne Group says it has officially bounced back from the pandemic, with both turnover and profits restored to pre-2020 levels in 2023, according to its year-end results.

Owned by former BBC Dragon’s Den investor, Duncan Bannatyne, the Darlington-based national health club and hotel operator, also finished paying off its Coronavirus Business Interruption Loans early and last year grew profits by 30 per cent, to £38m.

Revenues increased by 9 per cent to £139m and EBITDA was up to £38.9m, compared to £29.6m in 2022.

Memberships also increased to 215,659 from 199,046.

Duncan Bannatyne, chair and CEO of The Bannatyne Group, told HCM the company has been focusing on core activities and delivering what customers want at the right price.

“The turnaround has only been possible because of the hard work of our staff," he said. "They've helped increase membership, as we use app-based technology to offer people new experiences in our health clubs.

“We've introduced new classes, such as our own Pulse offering, the equipment has been refreshed with fewer cardio machines and more body toning and our price increases have been modest, protecting members from the worst elements of inflation,” he said.

“Realising numerous marginal gains and focussing on customer experience is a well-trodden path to business success and I'm pleased it has worked after the shock of the pandemic and the recent economic turbulence.”

The Bannatyne Group operates 69 clubs, 46 spas and three hotels. The offering comprises gyms, classes, swimming pools, saunas and steamrooms, as well as café and lounge areas. Off-peak membership is £40.99 and full access costs £50.99 a month, placing it at the heart of the mid-market.

The company also entered the low-cost market last year, with a new concept, Just Fitness by Bannatyne. The first site was launched at the end of last year in Kent, UK, comprising 108sq m of functional workout and cross-training space, as well as a central workout zone called The Pitch. It also offers Les Mills classes in two studios and a recovery room.

Bannatyne told HCM Just Fitness will be selectively developed where a budget concept is required. Membership costs from £22.99 a month to join.

Read HCM's interview with Bannatyne's Ken Campling here.
RELATED STORIES
Bannatyne Group spending £1m to realise all-encompassing health and wellbeing facility in Leeds


Plans for a new spa in Leeds have been unveiled by The Bannatyne Group as part of a £1m (€1.2m, US$1.3m) investment programme at its Cardigan Fields, Leeds health club.
Bannatyne Group grows wellness portfolio with first airport spa


The Bannatyne Group has opened the doors to its first airport spa at Teesside International Airport, in Northern England.
MORE NEWS
Mar Hall unveils refreshed spa facilities on banks of Scotland’s River Clyde
Five-star Scottish countryside retreat Mar Hall Hotel, Golf & Spa Resort in Bishopton has lifted the curtain on its newly refurbished spa and leisure suite.
Evian Spa makes Middle Eastern debut, crowning top floor of luxury Bentley Tower
Evian Spa, the spa and wellness brand inspired by the premium mineral water brand, has arrived in Doha, marking its inaugural Middle Eastern location and fifth global destination.
Connection, creativity and nature inspire Arizona’s upcoming desert wellness sanctuary Align
A new nature-inspired wellness destination called Align is coming to Tucson, spearheaded by brothers and local hospitality entrepreneurs Mark and Eric Erman.
The Well names Zeev Sharon chief development officer and announces plans for Swiss debut
Modern US wellness brand The Well has promoted Zeev Sharon, formerly VP of real estate, to chief development officer.
QC New York to unveil 15,000sq ft multimillion-dollar expansion in July
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The sound of success: three ways music can boost spa revenue according to Myndstream’s Freddie Moross
At Myndstream, we understand the power of music elevates the spa experience. But did you know it can also be a powerful revenue generator? [more...]

bbspa_Group's Gabriella Francia talks balancing tradition and tech in spas
For Gabriella Francia, co-founder of bbspa_Group and training manager, the powerful touch of a massage is the stand-out element that makes a spa experience truly unique. [more...]
+ More featured suppliers  
COMPANY PROFILES
Living Earth Crafts

For over 50 years, LEC has been manufacturing award-winning spa equipment for the world’s finest spas [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

30-30 May 2024

Forum HOTel&SPA

Four Seasons Hotel George V, Paris, France
30 May - 02 Jun 2024

Rimini Wellness

Rimini Exhibition Center, Rimini, Italy
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
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