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NEWS
Unilever acquiring Murad in fourth skincare acquisition this year
POSTED 06 Jul 2015 . BY Jane Kitchen
Murad is Unilever's fourth skincare acquisition this year Credit: Murad
Just days after the acquisition of Dermalogica, Unilever has announced it is buying skincare brand Murad. The company has also recently added brands Kate Somerville and REN to its personal care prestige portfolio.

Murad was founded in 1989 in Los Angeles, California, by Howard Murad MD, a dermatologist, pharmacist, and UCLA professor who developed a recipe of antioxidants, anti-inflammatories, and hydrators to address skincare concerns from acne to anti-ageing.

“We’ve always looked for opportunities to reach more people with our message of inclusive health and to touch more lives with our targeted, high-performance products,” said Dr Murad. “With Unilever, we can broaden our reach and significantly grow our brand while remaining faithful to the founding principles of Murad.”

Murad has a significant presence in the US through professional salons and spas such as Massage Envy, and it also has a regional hub for Europe located in the UK. The brand can be found in more than 42 countries.

“As an expert ‘Doctor brand’, Murad offers products in a differentiated clinical and holistic wellbeing segment,” said Paul Polman, Unilever CEO. “It has a loyal following that gives it excellent potential for expansion, and wonderfully complements the brands recently acquired. We look forward to working with Dr Murad and his team to continue to grow the brand.”

Murad had a turnover of US$115m (€104m; £73.9m) in 2014. Terms of the deal were not disclosed.
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Unilever acquiring Murad in fourth skincare acquisition this year
POSTED 06 Jul 2015 . BY Jane Kitchen
Murad is Unilever's fourth skincare acquisition this year Credit: Murad
Just days after the acquisition of Dermalogica, Unilever has announced it is buying skincare brand Murad. The company has also recently added brands Kate Somerville and REN to its personal care prestige portfolio.

Murad was founded in 1989 in Los Angeles, California, by Howard Murad MD, a dermatologist, pharmacist, and UCLA professor who developed a recipe of antioxidants, anti-inflammatories, and hydrators to address skincare concerns from acne to anti-ageing.

“We’ve always looked for opportunities to reach more people with our message of inclusive health and to touch more lives with our targeted, high-performance products,” said Dr Murad. “With Unilever, we can broaden our reach and significantly grow our brand while remaining faithful to the founding principles of Murad.”

Murad has a significant presence in the US through professional salons and spas such as Massage Envy, and it also has a regional hub for Europe located in the UK. The brand can be found in more than 42 countries.

“As an expert ‘Doctor brand’, Murad offers products in a differentiated clinical and holistic wellbeing segment,” said Paul Polman, Unilever CEO. “It has a loyal following that gives it excellent potential for expansion, and wonderfully complements the brands recently acquired. We look forward to working with Dr Murad and his team to continue to grow the brand.”

Murad had a turnover of US$115m (€104m; £73.9m) in 2014. Terms of the deal were not disclosed.
RELATED STORIES
Unilever acquiring Dermalogica in third skincare buy this year


Unilever is buying skincare brand Dermalogica for an undisclosed amount and will incorporate the brand into its Prestige division, which is dedicated to “select distribution and premium personal care brands.”
MORE NEWS
Jessica Sloyan establishes UK Academy of Sound and Therapeutic Arts
Jessica Sloyan, a wellness operations and training expert, has established an independent private training academy to provide professional qualifications for practitioners looking to offer immersive wellness experiences.
ISPA releases full 2026 US Spa Industry Study as annual industry revenue rises by US$1bn
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, £780 million) industry revenue increase from 2024 to 2025.
Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa – which is due to open in 2028.
AI firm Midjourney enters wellness with spa, fitness and body scanning concept
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HPO Tech brings design-led hyperbaric systems to the spa floor
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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS