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NEWS
Visitor numbers to English gardens and zoos surge
POSTED 02 Aug 2017 . BY Matthew Campelli
2016 was the Year of the English Garden Credit: Dominic Lipinski/PA Archive/PA Images
English gardens and zoos experienced an 8 per cent surge in visitors over 2016, according to data collected by VisitEngland.

Visitor increases were partly down to 2016 being crowned the Year of the English Garden, while Chester Zoo became the second most popular paid attraction in the country, with 1.9 million visitors.

The Great Britain Tourism Survey, which gathered visitor information from more than 1,500 English attractions, found that historic houses and castles reported a 7 per cent increase in tourists.

Meanwhile, visitor numbers to English country parks grew by 4 per cent year-on-year.

Tourism minister John Glen said “ensuring that all part of the country” benefit from tourism was a “government priority”.

“We have an amazing range of world-class attractions in England that draw in millions of visitors every year,” he added.

“Whether it’s our unique historic buildings, internationally important museums or stunning gardens, there is a huge amount to see and do.”

VisitEngland’s survey results revealed that coastal and rural attractions also experienced growth of 4 per cent and 5 per cent respectively.

Sally Balcombe, VisitEngland chief executive, said: “Attractions are a much loved and valuable part of the tourism landscape, adding colour and variety to the visitor experience and encouraging people to get out and explore, driving the value of tourism across the regions.”
RELATED STORIES
  Tourism projects receive funding in latest round of VisitEngland's £40m Discover England Fund


Development of a London/Bristol tourism route, a tour of Britain’s world famous horse- racing courses, travel packages for 18-35 year olds, and an urban food and drink hub have been named as the latest projects to receive funding from VisitEngland’s £40m Discover England Fund.
  New chairs appointed for British Tourist Authority and VisitEngland


Former Virgin Atlantic CEO Steve Ridgway and Shearings Leisure Group CEO Denis Wormwell have been placed at the head of Britain's tourism bodies, with Ridgway being named new VisitBritain and VisitEngland chair and Wormwell new chair of the VisitEngland Advisory Board.
  Britain's literary stars celebrated with 2017 tourism campaign for England


VisitEngland will be celebrating Britain’s literary stars in 2017, using fictional characters such as Harry Potter and Sherlock Holmes and famous authors like Jane Austen and Enid Blyton to drive English tourism in a post-Brexit era.
  VisitEngland grants funding for new Coastal Pass scheme


VisitEngland has awarded the National Coastal Tourism Academy (NCTA) funding from its Discovery England Fund to trial a new Coastal Pass across the east coast of England.
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Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives.
Turkey is crowned the best massage nation at world championship
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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Visitor numbers to English gardens and zoos surge
POSTED 02 Aug 2017 . BY Matthew Campelli
2016 was the Year of the English Garden Credit: Dominic Lipinski/PA Archive/PA Images
English gardens and zoos experienced an 8 per cent surge in visitors over 2016, according to data collected by VisitEngland.

Visitor increases were partly down to 2016 being crowned the Year of the English Garden, while Chester Zoo became the second most popular paid attraction in the country, with 1.9 million visitors.

The Great Britain Tourism Survey, which gathered visitor information from more than 1,500 English attractions, found that historic houses and castles reported a 7 per cent increase in tourists.

Meanwhile, visitor numbers to English country parks grew by 4 per cent year-on-year.

Tourism minister John Glen said “ensuring that all part of the country” benefit from tourism was a “government priority”.

“We have an amazing range of world-class attractions in England that draw in millions of visitors every year,” he added.

“Whether it’s our unique historic buildings, internationally important museums or stunning gardens, there is a huge amount to see and do.”

VisitEngland’s survey results revealed that coastal and rural attractions also experienced growth of 4 per cent and 5 per cent respectively.

Sally Balcombe, VisitEngland chief executive, said: “Attractions are a much loved and valuable part of the tourism landscape, adding colour and variety to the visitor experience and encouraging people to get out and explore, driving the value of tourism across the regions.”
RELATED STORIES
Tourism projects receive funding in latest round of VisitEngland's £40m Discover England Fund


Development of a London/Bristol tourism route, a tour of Britain’s world famous horse- racing courses, travel packages for 18-35 year olds, and an urban food and drink hub have been named as the latest projects to receive funding from VisitEngland’s £40m Discover England Fund.
New chairs appointed for British Tourist Authority and VisitEngland


Former Virgin Atlantic CEO Steve Ridgway and Shearings Leisure Group CEO Denis Wormwell have been placed at the head of Britain's tourism bodies, with Ridgway being named new VisitBritain and VisitEngland chair and Wormwell new chair of the VisitEngland Advisory Board.
Britain's literary stars celebrated with 2017 tourism campaign for England


VisitEngland will be celebrating Britain’s literary stars in 2017, using fictional characters such as Harry Potter and Sherlock Holmes and famous authors like Jane Austen and Enid Blyton to drive English tourism in a post-Brexit era.
VisitEngland grants funding for new Coastal Pass scheme


VisitEngland has awarded the National Coastal Tourism Academy (NCTA) funding from its Discovery England Fund to trial a new Coastal Pass across the east coast of England.
MORE NEWS
Franchise expert Carrie Walsh joins Hand and Stone Massage and Facial Spa as CEO
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand.
HCM Invest opens applications for pitching slots
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives.
Turkey is crowned the best massage nation at world championship
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark.
The Wellness Tourism Association publishes industry framework for ethical and responsible retreats
The Wellness Tourism Association (WTA) has published a non-regulatory global industry framework designed to ensure the retreat market offers responsible experiences.
One in three spa practitioners have considered leaving the industry due to concerns about their own wellbeing
A new survey of UK and international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry.
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FEATURED SUPPLIERS

Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]

HPO Tech brings design-led hyperbaric systems to the spa floor
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]
+ More featured suppliers  
COMPANY PROFILES
Myndstream

The Stream, Myndstream's purpose-built streaming service enables you to personalise the music to sui [more...]
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+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS