Latest
issue
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Press releasesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Xponential Fitness' US franchisees break the billion dollar barrier with $1.03bn system-wide sales
POSTED 24 Mar 2023 . BY Tom Walker
BFT, the most recent brand to join the Xponential portfolio, is pushing for growth in the UK Credit: Exponential Fitness/Body Fit Training/BFT
Xponential Fitness has reported a 58 per cent increase in revenue for 2022 to US$245m
System-wide sales by franchisees broke the billion dollar barrier for the first time at US$1.03bn. Xponential gets 9 per cent of these sales in fees
During the year, the group saw 511 new studio openings across its global franchised estate with total license sales getting to 1.026
The group expects to open between 540 and 560 new sites during 2023
Xponential Fitness reported a 58 per cent increase in revenue for 2022 to US$245m, in a year during which it saw 511 new studio openings across its franchised estate globally and sold 1,026 franchise licenses.

The company currently has around 2,600 locations – 2,000 in the US and the remaining 600 elsewhere.

System-wide sales in its main North American market increased by 46 per cent (to $1.03bn) when compared with 2021 figures.

These are gross sales by all North America studios and are reported as an operating metric relating to Xponential's revenues, as the company receives approximately 7 per cent and 2 per cent of sales by franchisees as royalty revenue and marketing fund revenue, respectively.

Adjusted EBITDA4 for 2022 was $74.3 million, compared to $27.3 million in 2021.

The Company currently has US$37.4m of cash, cash equivalents and restricted cash, while total long-term debt stands at US$137.7m.

In Q4, Xponential posted an adjusted EBITDA4 of US$22.2 million, compared to US$8.6 million in the previous year.

Anthony Geisler, CEO of Xponential Fitness, said: “During 2022, we opened a new studio approximately every 17 hours, and system-wide sales surpassed US$1bn for the first time.

“I could not be prouder of all of our franchisees and employees for making this success possible.

"The momentum we experienced in the fourth quarter, including double-digit growth across same store sales, membership and AUVs, has continued into the new year," he said.

"In fact, our membership base reached a new milestone of 600,000 in January. As evident by our 2023 guidance, we’re looking forward to delivering more growth and value for our stakeholders.”

Looking ahead to 2023, Geisler said that the group expects net new studio openings to be in the range of 540 to 560.

Other targets for 2023 year-end include North America system-wide sales by franchisees in the range of US$1.34bn – US$1.35bn, or an increase of 30 per cent, revenue in the range of US$285.0m to US$295.0m and adjusted EBITDA in the range of US$101.0m to US$105.0m.

Xponential Fitness' portfolio of brands includes Club Pilates, CycleBar, StretchLab, Row House, AKT, YogaSix, Pure Barre, STRIDE, Rumble and BFT. The company is also building a global community with its own aggregator called the XPass and a digital platform called X+.

In its investor presentation earlier this month, the company highlighted longer term growth targets of 500 plus annual net new studio openings, revenue growth in the 'low- to mid-teens', EBITDA growth of 20-25 per cent and adjusted EBITDA of 40-45 per cent.

Xponential Fitness' portfolio of brands includes Club Pilates Credit: Exponential Fitness/Club Pilates
RELATED STORIES
  Xponential to open first BFT franchise in London


Xponential Fitness will open its first Body Fit Training (BFT) franchise in London in February in Queen's Circus, half a mile from the new Battersea Power Station development which will be home to Third Space, Boom Cycle and BMF when complete.
  Xponential Fitness does four-brand deal for Kuwait


Xponential Fitness has signed a Master Franchise Agreement with Kuwaiti real estate company Aqarat for brands Rumble, Club Pilates, StretchLab and CycleBar. The deal will see at least eight studios open in Kuwait in ten years with additional openings possible, depending on market conditions.
  Xponential signs club in club deal with LA Fitness


Xponential Fitness has secured a deal that will see its branded boutique studios being set up at existing LA Fitness and City Sports Club locations across the US.
MORE NEWS
Jessica Sloyan establishes UK Academy of Sound and Therapeutic Arts
Jessica Sloyan, a wellness operations and training expert, has established an independent private training academy to provide professional qualifications for practitioners looking to offer immersive wellness experiences.
ISPA releases full 2026 US Spa Industry Study as annual industry revenue rises by US$1bn
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, £780 million) industry revenue increase from 2024 to 2025.
Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa – which is due to open in 2028.
AI firm Midjourney enters wellness with spa, fitness and body scanning concept
TLee Spas and Wellness has revealed the design concept for a high-tech spa with body mapping scanners to improve public health, for AI company Midjourney.
+ More news   

FEATURED SUPPLIERS

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]

Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]
+ More featured suppliers  
COMPANY PROFILES
Beautylizer

Beautylizer brings its deep aesthetic expertise and strong R&D focus to holistic wellness, offeri [more...]
Anne Semonin Paris

Founded in Paris in 1985, Anne Semonin pioneered the art of made-to-measure skincare and wellbeing. [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Xponential Fitness' US franchisees break the billion dollar barrier with $1.03bn system-wide sales
POSTED 24 Mar 2023 . BY Tom Walker
BFT, the most recent brand to join the Xponential portfolio, is pushing for growth in the UK Credit: Exponential Fitness/Body Fit Training/BFT
Xponential Fitness has reported a 58 per cent increase in revenue for 2022 to US$245m
System-wide sales by franchisees broke the billion dollar barrier for the first time at US$1.03bn. Xponential gets 9 per cent of these sales in fees
During the year, the group saw 511 new studio openings across its global franchised estate with total license sales getting to 1.026
The group expects to open between 540 and 560 new sites during 2023
Xponential Fitness reported a 58 per cent increase in revenue for 2022 to US$245m, in a year during which it saw 511 new studio openings across its franchised estate globally and sold 1,026 franchise licenses.

The company currently has around 2,600 locations – 2,000 in the US and the remaining 600 elsewhere.

System-wide sales in its main North American market increased by 46 per cent (to $1.03bn) when compared with 2021 figures.

These are gross sales by all North America studios and are reported as an operating metric relating to Xponential's revenues, as the company receives approximately 7 per cent and 2 per cent of sales by franchisees as royalty revenue and marketing fund revenue, respectively.

Adjusted EBITDA4 for 2022 was $74.3 million, compared to $27.3 million in 2021.

The Company currently has US$37.4m of cash, cash equivalents and restricted cash, while total long-term debt stands at US$137.7m.

In Q4, Xponential posted an adjusted EBITDA4 of US$22.2 million, compared to US$8.6 million in the previous year.

Anthony Geisler, CEO of Xponential Fitness, said: “During 2022, we opened a new studio approximately every 17 hours, and system-wide sales surpassed US$1bn for the first time.

“I could not be prouder of all of our franchisees and employees for making this success possible.

"The momentum we experienced in the fourth quarter, including double-digit growth across same store sales, membership and AUVs, has continued into the new year," he said.

"In fact, our membership base reached a new milestone of 600,000 in January. As evident by our 2023 guidance, we’re looking forward to delivering more growth and value for our stakeholders.”

Looking ahead to 2023, Geisler said that the group expects net new studio openings to be in the range of 540 to 560.

Other targets for 2023 year-end include North America system-wide sales by franchisees in the range of US$1.34bn – US$1.35bn, or an increase of 30 per cent, revenue in the range of US$285.0m to US$295.0m and adjusted EBITDA in the range of US$101.0m to US$105.0m.

Xponential Fitness' portfolio of brands includes Club Pilates, CycleBar, StretchLab, Row House, AKT, YogaSix, Pure Barre, STRIDE, Rumble and BFT. The company is also building a global community with its own aggregator called the XPass and a digital platform called X+.

In its investor presentation earlier this month, the company highlighted longer term growth targets of 500 plus annual net new studio openings, revenue growth in the 'low- to mid-teens', EBITDA growth of 20-25 per cent and adjusted EBITDA of 40-45 per cent.

Xponential Fitness' portfolio of brands includes Club Pilates Credit: Exponential Fitness/Club Pilates
RELATED STORIES
Xponential to open first BFT franchise in London


Xponential Fitness will open its first Body Fit Training (BFT) franchise in London in February in Queen's Circus, half a mile from the new Battersea Power Station development which will be home to Third Space, Boom Cycle and BMF when complete.
Xponential Fitness does four-brand deal for Kuwait


Xponential Fitness has signed a Master Franchise Agreement with Kuwaiti real estate company Aqarat for brands Rumble, Club Pilates, StretchLab and CycleBar. The deal will see at least eight studios open in Kuwait in ten years with additional openings possible, depending on market conditions.
Xponential signs club in club deal with LA Fitness


Xponential Fitness has secured a deal that will see its branded boutique studios being set up at existing LA Fitness and City Sports Club locations across the US.
MORE NEWS
Jessica Sloyan establishes UK Academy of Sound and Therapeutic Arts
Jessica Sloyan, a wellness operations and training expert, has established an independent private training academy to provide professional qualifications for practitioners looking to offer immersive wellness experiences.
ISPA releases full 2026 US Spa Industry Study as annual industry revenue rises by US$1bn
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, £780 million) industry revenue increase from 2024 to 2025.
Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa – which is due to open in 2028.
AI firm Midjourney enters wellness with spa, fitness and body scanning concept
TLee Spas and Wellness has revealed the design concept for a high-tech spa with body mapping scanners to improve public health, for AI company Midjourney.
Swissline opens renovated urban wellness destination Labo Spa in Zurich
Swissline has opened a flagship day spa in Zurich, Switzerland, called Labo Spa.
Gran Hotel Taoro opens Sandára Wellness Centre
Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year renovation with the debut of its Sandára Wellness Centre.
+ More news   
 
FEATURED SUPPLIERS

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]

Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]
+ More featured suppliers  
COMPANY PROFILES
Beautylizer

Beautylizer brings its deep aesthetic expertise and strong R&D focus to holistic wellness, offeri [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS