utimeFitness recently opened its first health and fitness club, located in the Happy Valley area of Hong Kong.
The new 230sq m (2,500sq ft) club is open 24/7, 365 days a year, with no contract.
It offers a gym with cardio, strength, free weight and functional training areas, with equipment supplied by Octane Fitness, Trigger Point, TRX, ViPR and Life Fitness.
Personal training is also available, as are diet plans and nutritional advice from experts.
Standard membership costs HK$649 (£55, €75) a month plus joining fee, or HK$6,230 (£530, €710) a year plus joining fee.
The new operator plans to open 25 studios in Hong Kong, although it has not yet specified a timeframe for this roll-out. Other markets already on the radar include Indonesia (Jakarta), India, Malaysia and Korea.
