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Technology will play a key role as spas adapt to business after the lockdown
12 Jun 2020 . BY Journalist
Customers will want to make payments from personal devices
As the spa and wellness industry emerges into a new normal in the wake of the 2020 COVID lockdown, spas will be altering many of their business practices in order to adhere to social distancing guidelines and reduce unnecessary human interaction.
Technology will play a key role in this transition and in maintaining optimal levels of customer service and experience.
Here are just a few examples of how technology will be moving to the forefront in the coming months and years.
Online and mobile booking and check in: Spa guests will want to spend as little time interacting with people as possible, meaning that online booking intake forms will become increasingly important.
Online and mobile payment: Similarly, customers will want to make payments in any remote way possible, which will mean online and from personal devices.
Reading material and entertainment: As paper items should no longer be available in waiting areas, tablets and other devices that are easily wiped down will be on hand to keep clients occupied.
Virtual retail sales: Retail sales will become a vital means of shoring up revenue lost during the lockdown and due to the fact that spas will be operating at reduced occupancy. Technology will be an important part of this in terms of marketing, online purchasing and more.
Communication: Since there will be much less face to face communication, your written and virtual communication of all kinds will be more important than ever. Both what you are communicating and how it is communicated have always mattered. Now they are paramount.
Book4Time recently conducted two webinars with some of the spa and wellness industry’s top thought leaders to learn about how they envision the future. Tune in to see what they had to say here.
Industry event organisation Spa Life is gearing up for the first-ever Spa Life Scotland
Convention, due to be hosted at the Radisson Blu Hotel in Glasgow from 28-30 April.
We Work Well founders Monica Helmstetter and Lucy Hugo have called on ISPA members to join
their annual SpasPushingLimits charity hike in Phoenix, Arizona, on 22 April.
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and
founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
NYC-based lifestyle, spa and skin science brand Immunocologie Skincare has embarked on a
strategic collaboration with Satteva Wellness Group, marking its foray into the Latin
American market.
Global wellness music provider Myndstream has released the second episode of its new
educational content series Mastermynds, in partnership with Universal Companies.
Cryotherapy supplier Art of Cryo has created a new 12-person walkthrough cryotherapy chamber
at Cryo Center Coolzone Madeira, claimed to be the largest cold therapy treatment experience
in the world.
Living Earth Crafts (LEC) has re-launched its best-selling multipurpose spa treatment table
the Century City™, redesigned to include both the ultra-luxurious Strata Cloudfill™
replaceable SpaMattress™ and the only Thermasoft™ Dual-Zone Embedded Table Warmer on the
market.
Technology will play a key role as spas adapt to business after the lockdown
12 Jun 2020 . BY Journalist
As the spa and wellness industry emerges into a new normal in the wake of the 2020 COVID lockdown, spas will be altering many of their business practices in order to adhere to social distancing guidelines and reduce unnecessary human interaction.
Technology will play a key role in this transition and in maintaining optimal levels of customer service and experience.
Here are just a few examples of how technology will be moving to the forefront in the coming months and years.
Online and mobile booking and check in: Spa guests will want to spend as little time interacting with people as possible, meaning that online booking intake forms will become increasingly important.
Online and mobile payment: Similarly, customers will want to make payments in any remote way possible, which will mean online and from personal devices.
Reading material and entertainment: As paper items should no longer be available in waiting areas, tablets and other devices that are easily wiped down will be on hand to keep clients occupied.
Virtual retail sales: Retail sales will become a vital means of shoring up revenue lost during the lockdown and due to the fact that spas will be operating at reduced occupancy. Technology will be an important part of this in terms of marketing, online purchasing and more.
Communication: Since there will be much less face to face communication, your written and virtual communication of all kinds will be more important than ever. Both what you are communicating and how it is communicated have always mattered. Now they are paramount.
Book4Time recently conducted two webinars with some of the spa and wellness industry’s top thought leaders to learn about how they envision the future. Tune in to see what they had to say here.
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Industry event organisation Spa Life is gearing up for the first-ever Spa Life Scotland
Convention, due to be hosted at the Radisson Blu Hotel in Glasgow from 28-30 April.
We Work Well founders Monica Helmstetter and Lucy Hugo have called on ISPA members to join
their annual SpasPushingLimits charity hike in Phoenix, Arizona, on 22 April.
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and
founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
NYC-based lifestyle, spa and skin science brand Immunocologie Skincare has embarked on a
strategic collaboration with Satteva Wellness Group, marking its foray into the Latin
American market.
Global wellness music provider Myndstream has released the second episode of its new
educational content series Mastermynds, in partnership with Universal Companies.
Premium hotel and spa destination Halekulani in Honolulu, Hawaii, has launched a poolside
facemask service for its guests, powered by luxury skincare and spa brand Knesko.
Yon-Ka has introduced the Time Resist Jour (Day) and Nuit (Night) moisturisers, to offer a
comprehensive pro-ageing routine that works around the clock to plump and fill wrinkles
while
smoothing the skin.