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PRODUCT NEWS
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| Brass Monkey partners with Village Health & Wellness Clubs to roll out ice baths across the UK |
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| 20 Feb 2025 . BY Megan Whitby |
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| Village Health & Wellness Clubs' South Leeds destination will be the first destination to launch Brass Monkeys' ice baths / Brass Monkey |
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Photo: Brass Monkey
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This collaboration is about more than just adding ice baths – it’s about redefining the wellness experience
– Danyl Bosomworth |
Brass Monkey, leading UK ice bath supplier, has joined forces with Village Health &
Wellness Clubs to bring cutting-edge cold plunge therapy to gym-goers nationwide.
The partnership will see state-of-the-art ice baths installed at 32 locations, marking Brass Monkey’s expansion into the gym and hospitality sectors. The brand is already well established in the wellness space, with existing partnerships with Six Senses and Bulgari Hotels.
With installations kicking off in March and rolling out bi-weekly through June, the collaboration reflects the growing demand for cold-water immersion – hailed for its benefits in muscle recovery, circulation, and mental clarity.
“This is a huge milestone for Brass Monkey – our first nationwide rollout, making the transformative power of ice baths more accessible than ever,” said company founder Danyl Bosomworth.
Brass Monkey has already made waves in the luxury wellness space, working with high-end brands including Six Senses and Bulgari Hotels. Now, its partnership with Village Health & Wellness Clubs signals a shift toward making cold-water therapy a mainstream fitness essential.
Village Health & Wellness Clubs’ members in South Leeds will be among the first to experience the upgrade, with more locations to follow.
“This collaboration is about more than just adding ice baths – it’s about redefining the wellness experience,” added Bosomworth. “We’re creating a holistic recovery journey that inspires long-term health and wellbeing.”
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Brass Monkey
Wetherby United Kingdom
Brass Monkey create the world’s finest commercial grade ice baths and work with leading spas and gyms worldwide to deliver truly exceptional cold water experiences.
Brass Monkey are pioneers in cold-water immersion, redefining the way people experience and benefit from it. Our expertise goes beyond design and engineering. We craft complete, tailored experiences for our clients and help them turn these into revenue-driving offerings for their members.
https://www.brassmonkey.co
More details |
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