These include bases, blushers and lip products in multiple shades, to newer additions such as Eye Steppes, My Steppes, Mystikol eye liners and Tantasia.

The new display - made from solid, laser etched perspex with a top lit backboard and designed to be used with a pedestal option or on a counter top - has been created to attract attention and bring a retail display alive.

The open display of tester products is aimed at encouraging customers to touch and try before they buy.

Salons purchasing the new Concept Display receive £2000 [£2000 at retail price] of free Stock and two compact Treatment Room Display units which are designed for individual rooms.

These feature four core make-up products which can be used and demonstrated after facials and other treatments.

jane iredale brand manager Emma Doherty says: "Application is the most important aspect of retailing, the best way to get products off the shelves and into clients' make-up bags.

"You can talk about make-up and its benefits but nothing beats getting it onto your customer's skin.

"It's vital to have a good looking display, which you keep scrupulously clean, plus a dedicated make-up play area."