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Ireland’s national tourism development authority, Fáilte Ireland, has launched a new categorisation system for the health and wellness sectors.
The new system has four main categories – hotel spas, destination spas, resort spas and specialised retreats.
It was developed by Fáilte Ireland in consultation with an industry steering group following extensive research.
Paul Keeley, director of business development and investment at Fáilte Ireland, said: “The increasing popularity of health and wellness is now viewed as an important part of our tourism product.
“The explosion in the quality and quantity of spa offerings throughout Ireland has fuelled an increase in demand both domestically and internationally.”
Seventy two Irish properties have been categorised under the new system, which is intended to aid both existing and potential spa customers to better understand the range of health and wellness offerings available to them.
A brochure and website have also been released to support the launch.
The brochure will be distributed throughout Ireland as well as the UK, the US, Italy, Germany and France.
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