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PRODUCT NEWS
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| From the sea to the skin: the story of three impassioned generations |
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| 10 Nov 2016 . BY Kate Corney |
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| Firmly anchored in the heart of the marine world in Brittany, Phytomer counts nearly 200 employees at both its head office in Saint Malo and its research and production site in the world-famous bay of Mont Saint-Michel |
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In the 1970s, Jean Gédouin started to gather seaweed from along the Brittany coast and to freeze-dry seawater into a powerful mineral concentrate. This process led to the development of his first product – Oligomer® – and the birth of his skincare company Phytomer.
His granddaughter, and Phytomer’s marketing director Mathilde Gédouin-Lagarde explains: “Growing up in St Malo, a picturesque French seaside town, my grandfather was always passionate about the sea. "He was also a visionary, and set his sights on capturing the remarkable properties of the sea and applying it to skincare – at a time when no-one had begun to do this.”
In the 80s, with the prospect of global expansion, it was time for Mathilde’s father, Antoine Gedouin, to enter the business.
“He could see the future for marine cosmetics, and wanted Phytomer to be able to create its own active ingredients, in a sustainable way.”
Phytomer became a pioneer in marine biotechnologies as the family invested heavily in research and the development of its own dedicated laboratories.
Representing the third generation, Mathilde says: “We’ve grown Phytomer into one of the most advanced skincare brands in the world, but our family never lost sight of my grandfather’s vision. “Quite simply, he wanted the application of Phytomer products and treatments to feel as healing as a swim in the ocean, and as invigorating as a fresh sea breeze, producing the same lively glow on your skin.”
To discover the Phytomer history, you can watch the video here.
For more information about Phytomer, visit our website here.
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Phytomer
Saint-Malo France
The creation of PHYTOMER in 1972 marked the invention of marine cosmetics: a new form of skin care offering incredible diversity from the marine world as a solution for the world of beauty.
Over the past 40 years, PHYTOMER has developed into a worldwide spa brand present in approximately 10 000 points of sale in 70 countries. The brand's global success is a tribute to the perfect combination of relaxation and results provided by its treatments: the emblematic self-heating mud and unique OLIGOMER®, ensure that all treatments deliver an incredible sensation of well-being while providing immediate and lasting results.
PHYTOMER's renowned team of scientists continuously works on discovering new revolutionary and patented marine ingredients, forming the basis of our sensory-stimulating and highly effective products. The research and production methods ensure irreproachable quality and optimal tolerance.
Driven by the same continuing passion for the sea, PHYTOMER is now more than ever, the embodiment of marine cosmetics of the future. Innovative, relaxing and extremely active, PHYTOMER face and body care represents an invitation to well-being, a marine immersion for healthy, natural, and lasting beauty.
www.phytomer.com
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