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PROMOTION
How Massage Green Spa adopted the right technology to drive sales and unify more than 100 locations
19 May 2022
 /
Affordable luxury brand Massage Green Spa lacked a centralised view of its growing, widespread operations. With the brand evolving, the head office needed a way to easily coordinate operations across spas and drive revenue consistently.

With more than 100 locations across the US, implementing a new business system seemed like a daunting challenge.

“Any transition of this scale is bound to be a huge task,” recalls Lishell Toney, Massage Green Spa director of franchise operations.

After careful consideration, the brand partnered with Zenoti to bring its complete spa technology platform to all its centres.

“We transitioned every spa to Zenoti over a span of a few weeks,” says Toney. “We migrated years of data, trained staff that was geographically distributed, and the Zenoti team was able to quickly respond to questions.”

By switching to Zenoti, Massage Green Spa could fulfil a previously difficult need: to unify its operations, with one central dashboard giving the head office a bird’s eye view of all franchises.

“My team now has access to the business performance of the company,” says Toney, “and we’re able to speed up key decisions.”

In addition to centralising operations, Massage Green Spa used Zenoti to offer gift cards and membership sales online. Its guests responded: gift cards generated US$248,000 in 10 months, while membership sales achieved a further US$190,000 in just four months.

Carlos Guzmán, president and COO, comments: “Zenoti has helped us achieve new efficiencies and marketing capabilities for our franchisees and guests.”

Speak to Zenoti today to see how we can help your spa business thrive.
Zenoti
Address: Jackson House, Sibson Road, Sale, Manchester, M33 7RR, United Kingdom
Company profile

Zenoti

After experiencing the difficulties in running spas, salons and fitness centers without a software s [more...]
Supplier details
Zenoti
Sale Manchester UK
Zenoti provides an all-in-one, cloud-based software solution for the beauty, wellness and fitness industries. The Zenoti platform is engineered for reliability and scale, harnessing the power of enterprise-level technology for businesses of all sizes.

Zenoti powers thousands of spas, salons and fitness studios in more than 50 countries. Zenoti allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending. To learn more about Zenoti visit us online and follow us on Twitter, Facebook, Instagram, and LinkedIn for the latest news and updates.
www.zenoti.com
More details
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©Cybertrek 2022
News   Products   Magazine
PROMOTION
How Massage Green Spa adopted the right technology to drive sales and unify more than 100 locations
19 May 2022
Affordable luxury brand Massage Green Spa lacked a centralised view of its growing, widespread operations. With the brand evolving, the head office needed a way to easily coordinate operations across spas and drive revenue consistently.

With more than 100 locations across the US, implementing a new business system seemed like a daunting challenge.

“Any transition of this scale is bound to be a huge task,” recalls Lishell Toney, Massage Green Spa director of franchise operations.

After careful consideration, the brand partnered with Zenoti to bring its complete spa technology platform to all its centres.

“We transitioned every spa to Zenoti over a span of a few weeks,” says Toney. “We migrated years of data, trained staff that was geographically distributed, and the Zenoti team was able to quickly respond to questions.”

By switching to Zenoti, Massage Green Spa could fulfil a previously difficult need: to unify its operations, with one central dashboard giving the head office a bird’s eye view of all franchises.

“My team now has access to the business performance of the company,” says Toney, “and we’re able to speed up key decisions.”

In addition to centralising operations, Massage Green Spa used Zenoti to offer gift cards and membership sales online. Its guests responded: gift cards generated US$248,000 in 10 months, while membership sales achieved a further US$190,000 in just four months.

Carlos Guzmán, president and COO, comments: “Zenoti has helped us achieve new efficiencies and marketing capabilities for our franchisees and guests.”

Speak to Zenoti today to see how we can help your spa business thrive.
If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!
Zenoti
Address: Jackson House, Sibson Road, Sale, Manchester, M33 7RR, United Kingdom
PRODUCT NEWS
Natura Bissé launches next generation of Diamond Extreme Cream
Two decades after the launch of Natura Bissé’s Diamond Extreme Cream, the Barcelona-based spa and skincare brand has reformulated its signature anti-ageing solution.
Spas can recreate alpine winter scenes with TechnoAlpin’s new cascading snow shower
Italy-based snow room specialist TechnoAlpin has introduced a new cold therapy device that mimics a delicate snow flurry, suitable for both indoors and outdoors.
Germaine de Capuccini rolls out debut hydration range Timexpert Hydraluronic plus all-new facial
Spanish spa and skincare brand Germaine de Capuccini has expanded its collection with its first hydration-centric range, Timexpert Hydraluronic.
Hydrafacial’s Andrew Stanleick star-struck by JLO partnership
Hydrafacial has gained star status by teaming up with JLo Beauty for its new skincare booster.
East Cape Futures Forum to emphasise the importance of regenerative tourism and development
A new regenerative tourism and development conference will take place at Palmas de Cortez Hotel Los Barriles in Baja California Sur, Mexico, from 5-8 December 2022.
TAC launches vending machines to help spas digitise guest access and payment
Customers can now check into a spa, pay for extras and check out again without having to bother staff or carry cash, thanks to The Assistant Company’s (TAC) latest launch.
Temple Spa unveils Spread Your Wings And Fly retail collection for 2022 festive season
Temple Spa has created a distinctively-designed retail collection inspired by feathers for the 2022 festive season.
New travel-size Spongellé buffers help guests create spa experience at home or on-the-go
Spongellé founder and CEO Elaine Binder – an internationally trained perfumer – has expanded her company’s collection of fragrant body wash-infused buffers.
BC SoftWear secures deal with Qatari distributor Iris Be You Beauty Trading
Spa and hotel textiles supplier BC SoftWear has entered a new partnership with Iris Be You Beauty Trading in Qatar.
de Mamiel introduces bioactiveFatigue Fix serum for stress-induced dullness
British spa brand de Mamiel has introduced the Fatigue Fix serum for skin affected by external aggressors such as UV, pollution, poor lifestyle habits and lack of sleep.
Crerar Hotels launches private apprenticeships for budding spa therapists
Scottish hotel group Crerar Hotels has unveiled a new spa therapist apprenticeship programme in a bid to help boost recruitment following its ongoing spa investment across its portfolio.
New CryoLounge+ chair offers 'comfortable cold' experience
WellnessSpace Brands, recently rebranded from HydroMassage, has opened pre-orders for its CryoLounge+ chair – a new hot and cold therapy and compression solution for wellness and fitness facilities.
+ More products   
 
COMPANY PROFILES
Zenoti

After experiencing the difficulties in running spas, salons and fitness centers without a software s [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

About us | J Grabner GmbH
More than 30 employees have one thing in common with the company founder Josef Grabner: Their enthusiasm for nature in all its individual facets Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

19-22 Jan 2023

Les Thermalies, the water & well-being exhibition

Carrousel du Louvre, Paris, France
31 Jan - 02 Feb 2023

Spatex 2022

Coventry Building Society Arena, Coventry, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
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LEISURE MEDIA HANDBOOKS
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