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PRODUCT NEWS
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| Lifestyle retail brand House of Grey Wolfe launches with debut at Four Seasons London at Park Lane |
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| 17 Jul 2025 . BY Helen Andrews |
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| The collection includes an eye mask made from pure silk and sustainably-sourced UK cashmere / House of Grey Wolfe |
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Photo: House of Grey Wolfe
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Both House of Grey Wolfe and Four Seasons speak to a guest who seeks more than luxury – someone looking for a deeper sense of connection in every experience
– Sarah Jones St John, founder, House of Grey Wolfe |
House of Grey Wolfe, a luxury lifestyle brand, has launched its first collection of products at The Mayfair Spa at Four Seasons London at Park Lane in London, UK.
House of Grey Wolfe is the sister business to the private wellness club in Barnes, London, called Grey Wolfe.
The Solitude Collection of products comprises a range of home interior and loungewear products that are designed to evoke feelings and not just function. The development of the items have been informed by the founder Sarah Jones St John’s expertise in energy facilitation and holistic living.
House of Grey Wolfe offers tools that help individuals reconnect with their inner world through the objects that surround them.
These include hand-poured ceramic candles made in the UK using vegan soy wax. The scent is inspired by Jones St John’s time spent in the Serengeti. The aromas are frankincense, elemi, acacia wood, guaiac wood, tonka and sandalwood. These cost between £300-£444 (US$402-595, €347-514).
A merino wool blanket, woven on the Isle of Bute, is part of the range, offering a lifetime piece of homewear. The price for this handcrafted item is £1,800 (US$2,412, €2,082).
Artisan incense sticks and a ceramic holder are also on offer. The incense sticks blend acacia wood, frankincense and sandalwood. This product costs £44 (US$59, €51).
A minimalist meditation cushion, stuffed with 100 per cent British wool and topped with organic buckwheat provides ergonomic comfort for quiet moments of reflection. The price for the cushion is £800 (US$1,072, €925)
A linen-bound journal, developed again by Jones St John, has guided prompts to support emotional self-connection and reflection. The journal costs £95 (US$127, €110).
The collection includes an eye mask made from pure silk and sustainably-sourced UK cashmere that is light-blocking, breathable and comes within a handmade pouch. This costs £250 (US$335, €289).
Sarah Jones St John said, “The Mayfair Spa offers a sanctuary of calm that aligns beautifully with our brand’s values. Both House of Grey Wolfe and Four Seasons speak to a guest who seeks more than luxury – someone looking for a deeper sense of connection in every experience. This partnership allows us to meet that customer in a space where presence and wellbeing are already part of the journey.”
Jenny Jones, director of spa at Four Seasons Hotel London at Park Lane, said: “At The Mayfair Spa, we are continually seeking partners who reflect the depth and intentionality of our wellness offering. House of Grey Wolfe brings a unique sensorial elegance to spa retail – one that resonates with our guests’ desire for purposeful luxury and emotional connection. The Solitude Collection aligns beautifully with our ethos, allowing guests to extend their experience of calm and restoration beyond the treatment room and into their everyday lives.”
A merino wool blanket, woven on the Isle of Bute, is part of the range / Credit: House of Grey Wolfe
A minimalist meditation cushion provides ergonomic comfort for quiet moments of reflection / Credit: House of Grey Wolfe
The range includes hand-poured ceramic candles, made in the UK using vegan soy wax / Credit: House of Grey Wolfe
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House of Grey Wolfe
A new era of luxury living. House of Grey Wolfe exists at the convergence of intentional design and the quiet, sacred wisdom of space. We believe a home is more than a place to rest at the end of a long day—it is a living presence, our third skin. It absorbs, reflects, and remembers. It lingers in the hush of morning light, in the peacefulness of the spaces that hold you, and in the deep stillness of solitude. It breathes life into our being, shaping how we think, feel, and move through the world.
But home is not just the walls that surround us, it is also the body we inhabit. We do not exist within spaces; we carry them everywhere we go. Think of the fabrics we wrap ourselves in, the rituals we create, and how we travel this world to taste the richness of unfamiliar cultures. All of these things shape us just as we shape them.
https://houseofgreywolfe.co.uk/
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