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PRODUCT NEWS
Minor to enter north African wellness market with Avani brand
09 Oct 2017 . BY Tom Walker
From left to right: Yasin Munshi, development director of Minor Hotels; Maher Chaabane, chair, Groupe Chaabane; William Heinecke, chair, Minor International; Borhane Snoussi, head of hospitality, Groupe Chaabane /
From left to right: Yasin Munshi, development director of Minor Hotels; Maher Chaabane, chair, Groupe Chaabane; William Heinecke, chair, Minor International; Borhane Snoussi, head of hospitality, Groupe Chaabane
We believe the Avani brand will bring something new to the hospitality market in Tunis
– Maher Chaabane, chair, Groupe Chaabane
Thai firm Minor Hotels has confirmed its entry to the north African spa and wellness market after signing a partnership deal with Groupe Chaabane to operate two new properties in Tunisia.

The properties will be owned by Groupe Chaabane and operated under Minor’s Avani brand. Groupe Chaabane is a Tunisian conglomerate of companies with activities in the construction and real estate development. It has developed, and owns, a number of landmark projects such as the mixed-use Tunisia Mall in capital city Tunis.

The first property to open will be the 41-suite Avani Les Berges Du Lac Tunis Suites, located in Les Berges du Lac II, a prime commercial, residential and diplomatic area in the Tunisian Capital.

Catering to corporate and extended-stay demand, the property will feature a mini spa with two treatment rooms, sauna, steam room and indoor swimming pool.

The second location, currently in its design phase, is the Avani Gammarth Tunis Resort and Spa.

Expected to open in 2021, the 250-bedroom, beach-front resort will be marketed as a luxury spa resort, catering to a mix of leisure, government, corporate and MICE demand. The resort’s unique selling point will be a large Avani Spa.

“We're pleased to partner with Minor Hotels and believe the Avani brand will bring something new and exciting to the hospitality market in Tunis,” said Maher Chaabane, chair of Groupe Chaabane.

“We are confident that Group Chaabane’s extensive real estate and hotel development experience, combined with Minor Hotels’ hotel and resort management expertise, will ensure a successful partnership.”

The resort will form part of a larger development that will include retail and entertainment zones.

Launched by Minor Hotels in 2011, Avani Hotels & Resorts is an upscale, contemporary brand targeting “millennial-minded travelers who appreciate quality and value”.

Avani operates 18 properties across Asia, the Middle East and sub-Saharan Africa. The brand recently launched in Europe, in the Portuguese capital of Lisbon.
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
PRODUCT NEWS
Minor to enter north African wellness market with Avani brand
09 Oct 2017 . BY Tom Walker
From left to right: Yasin Munshi, development director of Minor Hotels; Maher Chaabane, chair, Groupe Chaabane; William Heinecke, chair, Minor International; Borhane Snoussi, head of hospitality, Groupe Chaabane
We believe the Avani brand will bring something new to the hospitality market in Tunis
– Maher Chaabane, chair, Groupe Chaabane
Thai firm Minor Hotels has confirmed its entry to the north African spa and wellness market after signing a partnership deal with Groupe Chaabane to operate two new properties in Tunisia.

The properties will be owned by Groupe Chaabane and operated under Minor’s Avani brand. Groupe Chaabane is a Tunisian conglomerate of companies with activities in the construction and real estate development. It has developed, and owns, a number of landmark projects such as the mixed-use Tunisia Mall in capital city Tunis.

The first property to open will be the 41-suite Avani Les Berges Du Lac Tunis Suites, located in Les Berges du Lac II, a prime commercial, residential and diplomatic area in the Tunisian Capital.

Catering to corporate and extended-stay demand, the property will feature a mini spa with two treatment rooms, sauna, steam room and indoor swimming pool.

The second location, currently in its design phase, is the Avani Gammarth Tunis Resort and Spa.

Expected to open in 2021, the 250-bedroom, beach-front resort will be marketed as a luxury spa resort, catering to a mix of leisure, government, corporate and MICE demand. The resort’s unique selling point will be a large Avani Spa.

“We're pleased to partner with Minor Hotels and believe the Avani brand will bring something new and exciting to the hospitality market in Tunis,” said Maher Chaabane, chair of Groupe Chaabane.

“We are confident that Group Chaabane’s extensive real estate and hotel development experience, combined with Minor Hotels’ hotel and resort management expertise, will ensure a successful partnership.”

The resort will form part of a larger development that will include retail and entertainment zones.

Launched by Minor Hotels in 2011, Avani Hotels & Resorts is an upscale, contemporary brand targeting “millennial-minded travelers who appreciate quality and value”.

Avani operates 18 properties across Asia, the Middle East and sub-Saharan Africa. The brand recently launched in Europe, in the Portuguese capital of Lisbon.
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PRODUCT NEWS
Esse Skincare upgrades Probiotic Serum with fourth live probiotic species
Microbiome-focused Esse Skincare has upgraded its Probiotic Serum formula with a fourth live probiotic species.
Voya launches Resurge Hair and Scalp Elixir and spa treatments
Organic seaweed spa brand Voya has developed a lightweight scalp serum called Resurge Hair and Scalp Elixir.
Templespa releases brightening Glass Act eye serum
Templespa has developed a memory gel serum called Glass Act that is designed to cool, comfort and revive the delicate skin found around the eyes.
Sweet Bee Organics enters spa market at The Ned London with magnesium-infused treatment
Modern apothecary skincare brand Sweet Bee Organics has entered the spa market with its first treatment at the hotel and members’ club The Ned London, in the UK.
OSKIA unveils Midnight Eye Q cream for nocturnal repair
Nutri-cosmeceutical beauty brand OSKIA has unveiled an eye cream called Midnight Eye Q, which has been designed to regenerate the delicate skin in alignment with the body’s circadian rhythm.
Epicutis launches Hydrobiome Serum and professional-only Massage Oil
Biotechnology-driven skincare company, Epicutis, has launched two new products in its mission to deliver long-term skin health, barrier recovery and microbiome harmony. 
Cellcosmet releases Hydra-Soothing Mask for sensitive and sensitised skin
Swiss skincare brand Cellcosmet has released its Hydra-Soothing Mask to meet what it sees as a rise in demand for sensitive and sensitised skin products following cosmetic treatments.
Aromatherapy Associates creates new Calm Confidence at-home ritual
Aromatherapy Associates has developed an aromatherapy ritual using its Calm Confidence blend, designed to ease inner tension and support emotional balance.
Landsberg First Class Aesthetic launches Thermoceutical’s EXO Regentron Eyecontour
Europe-wide distributor of non-invasive aesthetic technologies, Landsberg First Class Aesthetic, launches EXO Regentron Eyecontour device by Thermoceutical.
Germaine de Capuccini releases Timexpert Skinreset treatment and retail products
Germaine de Capuccini has created a professional spa and beauty treatment using its new Timexpert Skinreset skincare collection.
Wildsmith creates wellbeing ideation role to support operators in shaping touchless spa experiences
Professional spa and skincare brand company Wildsmith Skin has created a new wellbeing ideator role, to provide touchless wellness programming for partner spa operators during pre- opening and beyond.
Wrap Up by VP releases Spring 2026 Collection of spa and resort wear
Wrap Up by VP, the US-based spa wraps and resort wear brand, has released its Spring 2026 Collection in a variety of new fabrics and prints that celebrate the romance of global travel.
+ More products   
 
COMPANY PROFILES
Klafs GmbH

Founded in 1928, Klafs is known as an award winning, world-leading trendsetter in wellness and spa. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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