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PRODUCT NEWS
Power Plate teams up with Myzone for a new exercise experience
09 Aug 2021 . BY Megan Whitby
 /
Myzone connectivity will enable health clubs to bring Power Plate group exercise classes into the mix, allowing members to try something new, and add a competitive edge with live workout data shown on the big screen.
– Steve Wright, VP Power Plate EMEA
Power Plate has teamed up with Myzone to provide its community with new class experiences and the opportunity to offer rewards based on effort, every time they move.

As the global leader in whole-body vibration, Power Plate is embracing Myzone’s MZ-Remote platform to host classes live online in addition to using MZ-Instruct to educate communities in the gym.

Together these initiatives are set to bring big benefits to class participants’ strength, endurance, circulation, mobility, bone health and weight loss goals.

“With the Power Plate community able to access products both at home and in the gym, this new class offering means they can continue to reap the benefits of vibration technology and heart rate training, wherever and whenever they want to work out,” explains David Stalker, CEO of Myzone EMEA.

“It’s the perfect way to cement the link between movement in the gym and at home.

“Flexibility is key to unlocking the next chapter in our great fitness and physical activity sector. The way we approach classes and programming has not changed, but the way we measure investment and spend has – both as a business and as a participant.

“Now, the Power Plate community can reap the benefits of joined-up thinking within their wider community. The better the digital experience, the better the engagement is going to be all around.”

Power Plate understands how combining physical and digital spaces reaches more of the community as part of a movement that continues to grow.

Sandy Kolkey, chief marketing officer at Power Plate added: “With so many people adapting to find new ways of exercising during the pandemic, taking part in online classes such as MZ-Remote, going for daily walks or exercising with their family, Power Plate recognises the importance of being able to track and monitor these workouts both at home and in the gym”.

Power Plate’s community will be able to get the Myzone class experience from any location, with full access to personal statistics and constant contact with their class instructors.

Gyms and fitness studios will also benefit from the ability to incorporate Power Plate into their training sessions and group exercise classes, connecting with members from any location – building loyalty and trust. By monitoring an individual's progress, instructors can provide valuable feedback – keeping members engaged for longer.

Steve Wright, VP Power Plate EMEA says: “Myzone connectivity will enable health clubs to bring Power Plate group exercise classes into the mix, allowing members to try something new, and add a competitive edge with live workout data shown on the big screen”.

Transition Zone in London, UK will be the first fitness studio to implement the exciting Power Plate / Myzone combination.

Owner Claire Finlay says: “I’m really excited to further strengthen our sense of community. Myzone facilitates this by tracking and rewarding all forms of activity be it walking the dog, playing football with the kids or a 25-minute Power Plate class. Technology and community sit side-by-side, and for me, it’s the future!”.




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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
PRODUCT NEWS
Power Plate teams up with Myzone for a new exercise experience
09 Aug 2021 . BY Megan Whitby
Myzone connectivity will enable health clubs to bring Power Plate group exercise classes into the mix, allowing members to try something new, and add a competitive edge with live workout data shown on the big screen.
– Steve Wright, VP Power Plate EMEA
Power Plate has teamed up with Myzone to provide its community with new class experiences and the opportunity to offer rewards based on effort, every time they move.

As the global leader in whole-body vibration, Power Plate is embracing Myzone’s MZ-Remote platform to host classes live online in addition to using MZ-Instruct to educate communities in the gym.

Together these initiatives are set to bring big benefits to class participants’ strength, endurance, circulation, mobility, bone health and weight loss goals.

“With the Power Plate community able to access products both at home and in the gym, this new class offering means they can continue to reap the benefits of vibration technology and heart rate training, wherever and whenever they want to work out,” explains David Stalker, CEO of Myzone EMEA.

“It’s the perfect way to cement the link between movement in the gym and at home.

“Flexibility is key to unlocking the next chapter in our great fitness and physical activity sector. The way we approach classes and programming has not changed, but the way we measure investment and spend has – both as a business and as a participant.

“Now, the Power Plate community can reap the benefits of joined-up thinking within their wider community. The better the digital experience, the better the engagement is going to be all around.”

Power Plate understands how combining physical and digital spaces reaches more of the community as part of a movement that continues to grow.

Sandy Kolkey, chief marketing officer at Power Plate added: “With so many people adapting to find new ways of exercising during the pandemic, taking part in online classes such as MZ-Remote, going for daily walks or exercising with their family, Power Plate recognises the importance of being able to track and monitor these workouts both at home and in the gym”.

Power Plate’s community will be able to get the Myzone class experience from any location, with full access to personal statistics and constant contact with their class instructors.

Gyms and fitness studios will also benefit from the ability to incorporate Power Plate into their training sessions and group exercise classes, connecting with members from any location – building loyalty and trust. By monitoring an individual's progress, instructors can provide valuable feedback – keeping members engaged for longer.

Steve Wright, VP Power Plate EMEA says: “Myzone connectivity will enable health clubs to bring Power Plate group exercise classes into the mix, allowing members to try something new, and add a competitive edge with live workout data shown on the big screen”.

Transition Zone in London, UK will be the first fitness studio to implement the exciting Power Plate / Myzone combination.

Owner Claire Finlay says: “I’m really excited to further strengthen our sense of community. Myzone facilitates this by tracking and rewarding all forms of activity be it walking the dog, playing football with the kids or a 25-minute Power Plate class. Technology and community sit side-by-side, and for me, it’s the future!”.
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PRODUCT NEWS
We Work Well organises annual pre-ISPA charity hike in Scottsdale
We Work Well founders Monica Helmstetter and Lucy Hugo have called on ISPA members to join their annual SpasPushingLimits charity hike in Phoenix, Arizona, on 22 April.
MyEquilibria combines art and outdoor exercise
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
Sothys launches pro-ageing Sun Range
French spa brand Sothys has developed the Sun Range to protect the skin against sun damage.
Bioline Jatò unveils revamped Primaluce Exfo&White line and facial
Bioline Jatò has reformulated its Primaluce Exfo&White skincare line, 30 years after it first launched.
Gaia Skincare expands presence in UK and Europe with four new spa accounts
Spa and wellness brand, Gaia Skincare, has announced it’s collaborating with another four spa partners in the UK and Europe.
Immunocologie strikes up partnership with Satteva Wellness Group
NYC-based lifestyle, spa and skin science brand Immunocologie Skincare has embarked on a strategic collaboration with Satteva Wellness Group, marking its foray into the Latin American market.
Myndstream partners with SleepScore Labs to reveal hidden power of spa treatments in improving sleep
Global wellness music provider Myndstream has released the second episode of its new educational content series Mastermynds, in partnership with Universal Companies.
Book4Time unveils enhanced day and resort pass functionality
Book4Time has announced the launch of Day & Resort Passes on its award-winning platform to help hotels and resorts drive staycation business.
Phytomer unveils showerless Body Reflex scrub and wrap ritual
French marine skincare and spa brand Phytomer has rolled out a new 60-minute body treatment targeting the abdomen, buttocks and thighs.
Halekulani introduces luxury poolside Knesko facemask service
Premium hotel and spa destination Halekulani in Honolulu, Hawaii, has launched a poolside facemask service for its guests, powered by luxury skincare and spa brand Knesko.
Yon-Ka unveils Time Resist pro-ageing face cream duo
Yon-Ka has introduced the Time Resist Jour (Day) and Nuit (Night) moisturisers, to offer a comprehensive pro-ageing routine that works around the clock to plump and fill wrinkles while smoothing the skin.
Swissline introduces Swiss Oxygen facial and all-new mask and ampoule
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COMPANY PROFILES
TechnoAlpin

TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

22-24 Apr 2024

UK Aufguss Championships

Galgorm Resort, York,
23-25 Apr 2024

ISPA Conference 2024

Phoenix Convention Center, Phoenix, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA PRODUCT SEARCH
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