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PRODUCT NEWS
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| Technogym enters the Pilates market with Reformer and online content |
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| 08 May 2025 . BY Helen Andrews |
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| Technogym Reform is the company's first Pilates product / Technogym |
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Technogym is launching Reform for the health club, hotel and home markets, with the beds shipping later this year.
Technogym Reform has been designed for use by people at all levels of experience, following collaboration with leading Pilates instructors. Components, such as headrest, shoulder pads, foot bar and springs are designed to allow quick and easy adjustment and limit interruptions to the flow of a workout.
The new reformer is available in three colourways from the Technogym Atelier – Sandstone, Carbon Grey and Diamond Black – and is made from eco-friendly materials such as wood, aluminum and vegan leather, as well as marine ropes to offer stability and durability.
“Technogym Reform ensures optimal body control, keeping concentration high and allowing fluidity in the transition between exercises,” says Technogym CEO, Nerio Alessandri. “The elegant, finely-detailed design and unique style elevate the aesthetics of any environment, making the Technogym Reform a true piece of furniture, while the ergonomic design maximises comfort and functionality.”
On-demand Pilates videos on the Technogym App have also been curated to accompany the launch, offering guided, immersive and connected Pilates experiences for people at all levels of experience in the discipline.
The move comes as demand for Pilates reaches an all-time high.
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Technogym
Cesena Italy
Technogym is the world leading producer of design and technology-driven fitness equipment and solutions for fitness facilities, hotels, spas, rehabilitation centres, corporate gyms, universities, professional sports facilities and private homes.
With over 2,000 employees across 14 branches, Technogym is present in over 100 countries. More than 65,000 wellness centres are equipped with Technogym and 35 million users train every day on Technogym equipment. Technogym was the official supplier for the past seven Olympic Games, from Sydney 2000 to PyeongChang 2018.
www.technogym.com
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