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PRODUCT NEWS
Shifting demographics will change the face of wellness: panel
06 Jun 2016 . BY Jane Kitchen
Ingo Schweder, Roger Allen and Franz Linser discuss the future of wellness
Photo: Faust Favart
Is the future of wellness about catering to ageing Baby Boomers, attracting younger Millennials, creating personalised programming, differentiating between lifestyles, or some combination of all of the above? That was the subject of a lively panel discussion held last week during the Forum Hotel & Spa conference in Paris.

Dr Franz Linser, owner and managing director of Linser Hospitality; Ingo Schweder, CEO of GOCO Hospitality; Roger Allen, CEO of Resources for Leisure Assets; and Andrew Linwood, head of design at Areen Hospitality debated the different directions wellness could take in the future.

Schweder argued that ageing Baby Boomers have the most economic power, and said that his company is looking at retirees and active-living people, and pioneering new ways to help them remain fit and healthy.

“Millennials don’t have the money to spend on wellness,” he explained.

Linwood, on the other hand, said figuring out how to attract a new generation of spa-goers through more social and less elitist designs is also important, while Allen said Generation Z will soon be impacting trends in wellness.

Creating social ‘hubs’ or using materials that consumers are familiar with in design can be a way to make the spa experience more friendly for a younger generation, said Linwood.

“You have to give (Millennials) something else to come in,” he explained. “There are different ways of enjoying spas – it doesn’t have to be a lonely experience.”

Linser, however, argued that age labels are not the best way to differentiate.

“Most of our programmes are more relevant if we consider the lifestyles of people,” he explained. “If someone is overstressed, it doesn’t matter if they’re 24 or 44...As a consequence of our lifestyles, we will find many of our clients being disabled to a certain extent.”

He explained that someone who is 30 kilos (66 lbs) overweight will have a form of disability, and that spa operators and designers will have to cater to that kind of disability more and more.

Linser suggested that personalisation will become key in the future, and that spa programmes that feature experts who evaluate and create customised plans will become more and more important.

“To customise that stay as much as possible – I think this will be the future,” he said.

Allen also said that the way the industry caters to guests is changing, as are guest expectations.

“There’s more complexity coming to the industry in the way that the guest is offered a more holistic offering, but that itself creates quite a lot of complexity in understanding the numbers,” he said.

Schweder said he is focusing on the middle-income bracket as well as on wellness real estate.

“There’s an audience out there that requires that,” he said.

Linser noted changes in lifestyles will necessitate a move from an indoor focus to an outdoor focus, and from offering pampering to offering lifestyle changes.

“More and more we are not just talking about an operational unit here, we are talking about lifestyle,” he explained. “We are talking about people seeking out a good way of living.”
If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!
PRODUCT NEWS
Camylle unveils Aquasalys, the ‘best eco-friendly disinfection solution’
French wellness provider, Camylle, has introduced a new disinfection device called Aquasalys, which generates 100 per cent biodegradable disinfectant made from electrolysed water and salt.
bbspa unveils new Italian HQ as a space to foster creativity and collaboration
Global spa consultancy, bbspa&partners, has unveiled its new HQ in Forlì, Italy, named bbspa_Ateliers.
Aromatherapy Associates unveils new Rose Reimagined collection and signature two-hour treatment developed alongside Gharieni
Aromatherapy Associates has launched a new rose-inspired blend, with a line of five new essentials and a luxurious spa body treatment.
Ritz Carlton co-founder joins Frontline Summit 2020 as keynote speaker
Frontline work has never been more important and frontline workers are the largest class of workers on the planet, as well as the most impactful group on the experience customers get.
VOYA unveils new seasonal offering inspired by human connection
Due to the pandemic, many human connections and experiences have been lost and organic marine product house, VOYA, has sought to find ways to bring those vital connections back with its new seasonal offering.
BC SoftWear launches biodegradable slippers made from natural coconut fibres
Luxury spa textile supplier, BC SoftWear, has recently unveiled its first 100 per cent biodegradable and recyclable spa slipper.
Blu Spas to launch new wellness concepts
Blu Spas is a full-service firm offering consulting, advisory and operating solutions.
ResortSuite’s app lets guests control their own wellness itinerary
“The future has always been tech-based, but COVID-19 will drive this trend from a nice-to- have to a must-have,” claims Frank Pitsikalis, founder and CEO of hospitality management software system ResortSuite.
The new home of Italian wellness: Starpool unveils headquarters after extensive transformation
Italian wellness supplier, Starpool, has revealed its newly renovated headquarters in the heart of Trentino – called Casa Starpool.
Iyashi Dôme: the original Japanese sauna
In 2004, Shogoro Uemura, CEO of Iyashi Dôme, was inspired by his father’s work to create a new treatment protocol based on the Japanese tradition of sand bathing.
TechnoAlpin collaborates with Snøhetta to create 3D cube-style SnowRoom
TechnoAlpin has unveiled a new SnowRoom, called the Cubic Design, designed by Snøhetta Studio and inspired by landscapes after a fresh snowfall.
Inaugural Medical Wellness Congress scheduled for January 2021
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Kemitron GmbH

Our portfolio is divided into four product areas; Technology, Fragrances, Disinfectant and Cleaners [more...]
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AskNicely
Experience Awesome Increase reviews, testimonials and repeat visits. Empower and motivate your frontline teams to make every customer experience awesome! Find out more...
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DIRECTORY
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DIARY

 

25-26 Oct 2020

Beauty Forum

Palais des Congrès, Paris‎, France
03-06 Nov 2020

Spa and Wellness International Congress

DoubleTree by Hilton Hotel, Minsk, Belarus
+ More diary  
 
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©Cybertrek 2020
News   Products   Magazine
PRODUCT NEWS
Shifting demographics will change the face of wellness: panel
06 Jun 2016 . BY Jane Kitchen
Ingo Schweder, Roger Allen and Franz Linser discuss the future of wellness
Photo: Faust Favart
Is the future of wellness about catering to ageing Baby Boomers, attracting younger Millennials, creating personalised programming, differentiating between lifestyles, or some combination of all of the above? That was the subject of a lively panel discussion held last week during the Forum Hotel & Spa conference in Paris.

Dr Franz Linser, owner and managing director of Linser Hospitality; Ingo Schweder, CEO of GOCO Hospitality; Roger Allen, CEO of Resources for Leisure Assets; and Andrew Linwood, head of design at Areen Hospitality debated the different directions wellness could take in the future.

Schweder argued that ageing Baby Boomers have the most economic power, and said that his company is looking at retirees and active-living people, and pioneering new ways to help them remain fit and healthy.

“Millennials don’t have the money to spend on wellness,” he explained.

Linwood, on the other hand, said figuring out how to attract a new generation of spa-goers through more social and less elitist designs is also important, while Allen said Generation Z will soon be impacting trends in wellness.

Creating social ‘hubs’ or using materials that consumers are familiar with in design can be a way to make the spa experience more friendly for a younger generation, said Linwood.

“You have to give (Millennials) something else to come in,” he explained. “There are different ways of enjoying spas – it doesn’t have to be a lonely experience.”

Linser, however, argued that age labels are not the best way to differentiate.

“Most of our programmes are more relevant if we consider the lifestyles of people,” he explained. “If someone is overstressed, it doesn’t matter if they’re 24 or 44...As a consequence of our lifestyles, we will find many of our clients being disabled to a certain extent.”

He explained that someone who is 30 kilos (66 lbs) overweight will have a form of disability, and that spa operators and designers will have to cater to that kind of disability more and more.

Linser suggested that personalisation will become key in the future, and that spa programmes that feature experts who evaluate and create customised plans will become more and more important.

“To customise that stay as much as possible – I think this will be the future,” he said.

Allen also said that the way the industry caters to guests is changing, as are guest expectations.

“There’s more complexity coming to the industry in the way that the guest is offered a more holistic offering, but that itself creates quite a lot of complexity in understanding the numbers,” he said.

Schweder said he is focusing on the middle-income bracket as well as on wellness real estate.

“There’s an audience out there that requires that,” he said.

Linser noted changes in lifestyles will necessitate a move from an indoor focus to an outdoor focus, and from offering pampering to offering lifestyle changes.

“More and more we are not just talking about an operational unit here, we are talking about lifestyle,” he explained. “We are talking about people seeking out a good way of living.”
If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!
PRODUCT NEWS
Camylle unveils Aquasalys, the ‘best eco-friendly disinfection solution’
French wellness provider, Camylle, has introduced a new disinfection device called Aquasalys, which generates 100 per cent biodegradable disinfectant made from electrolysed water and salt.
bbspa unveils new Italian HQ as a space to foster creativity and collaboration
Global spa consultancy, bbspa&partners, has unveiled its new HQ in Forlì, Italy, named bbspa_Ateliers.
Aromatherapy Associates unveils new Rose Reimagined collection and signature two-hour treatment developed alongside Gharieni
Aromatherapy Associates has launched a new rose-inspired blend, with a line of five new essentials and a luxurious spa body treatment.
Ritz Carlton co-founder joins Frontline Summit 2020 as keynote speaker
Frontline work has never been more important and frontline workers are the largest class of workers on the planet, as well as the most impactful group on the experience customers get.
VOYA unveils new seasonal offering inspired by human connection
Due to the pandemic, many human connections and experiences have been lost and organic marine product house, VOYA, has sought to find ways to bring those vital connections back with its new seasonal offering.
BC SoftWear launches biodegradable slippers made from natural coconut fibres
Luxury spa textile supplier, BC SoftWear, has recently unveiled its first 100 per cent biodegradable and recyclable spa slipper.
Blu Spas to launch new wellness concepts
Blu Spas is a full-service firm offering consulting, advisory and operating solutions.
ResortSuite’s app lets guests control their own wellness itinerary
“The future has always been tech-based, but COVID-19 will drive this trend from a nice-to- have to a must-have,” claims Frank Pitsikalis, founder and CEO of hospitality management software system ResortSuite.
The new home of Italian wellness: Starpool unveils headquarters after extensive transformation
Italian wellness supplier, Starpool, has revealed its newly renovated headquarters in the heart of Trentino – called Casa Starpool.
Iyashi Dôme: the original Japanese sauna
In 2004, Shogoro Uemura, CEO of Iyashi Dôme, was inspired by his father’s work to create a new treatment protocol based on the Japanese tradition of sand bathing.
TechnoAlpin collaborates with Snøhetta to create 3D cube-style SnowRoom
TechnoAlpin has unveiled a new SnowRoom, called the Cubic Design, designed by Snøhetta Studio and inspired by landscapes after a fresh snowfall.
Inaugural Medical Wellness Congress scheduled for January 2021
+ More products   
 
COMPANY PROFILES
Kemitron GmbH

Our portfolio is divided into four product areas; Technology, Fragrances, Disinfectant and Cleaners [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

AskNicely
Experience Awesome Increase reviews, testimonials and repeat visits. Empower and motivate your frontline teams to make every customer experience awesome! Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

25-26 Oct 2020

Beauty Forum

Palais des Congrès, Paris‎, France
03-06 Nov 2020

Spa and Wellness International Congress

DoubleTree by Hilton Hotel, Minsk, Belarus
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS