Photo: Alqvimia Men are increasingly seeking authenticity, conscious self-care and meaningful wellness experiences – and spas are becoming key spaces for that transformation – Drolma Lizcano, CEO of Alqvimia

Alqvimia has reformulated its men’s range, called Essentially Masculine.

The Seductive Man Body Oil and Esprit de Parfum Seductive Man fragrance are designed to be used together in a wellbeing ritual, to regulate stress, create mental clarity and balance emotions.

Alqvimia says these products are olfactory elixirs that allow users to reconnect with their inner masculine strength. The products now contain more concentrated active ingredients for a richer sensory experience.

The Seductive Man Body Oil is a lightweight formula with natural ingredients, such as vegetable oils, ginseng, vanilla, makandi extracts, black tea and Andean maca, to hydrate and regenerate the skin. It comes in a recyclable glass bottle with a dropper for precise application. 

The Esprit de Parfum Seductive Man is a perfume combining a high concentration of pure essential oils and natural hydrolates suspended in organic alcohol. It has top notes of grapefruit, lemon and orange, heart notes of cypress, Atlas cedar, incense and cardamom. The deep base notes are patchouli, vetiver, sandalwood, plus vanilla.

Drolma Lizcano, CEO of Alqvimia, told Spa Business: "With Essentially Masculine, Alqvimia is responding to a clear evolution within the wellness industry. We are seeing a growing demand from men who are not only interested in grooming, but in holistic wellbeing and emotional balance. This collection was conceived as a complete ritual designed to support vitality, confidence and inner alignment.

“Rooted in alchemical tradition and formulated with powerful Yang botanicals,” continued Lizcano, “the line addresses stress management, energy restoration and personal magnetism in a sophisticated and natural way.

“We chose to launch Essentially Masculine now because masculinity itself is being redefined,” added Lizcano. “Men are increasingly seeking authenticity, conscious self-care and meaningful wellness experiences – and spas are becoming key spaces for that transformation. This line offers spa operators a differentiated, high-value proposal tailored specifically to this growing segment."

The Seductive Man Body Oil (50ml) costs €268.60 (US$293, £228).

The Esprit de Parfum Seductive Man (10ml) costs €58.10 (US$63, £49).