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PRODUCT NEWS
AOL co-founder David Cole to open spa resort in Brazil
14 Sep 2012 . BY Kath Hudson
 /
Image: The spa will use exclusively Brazilian products

The first '100 per cent Brazilian spa' is set to open at the Botanique Hotel & Spa mountain retreat, created by AOL co-founder, David Cole, founder of The Body Shop, Gordon Roddick and Brazilian entrepreneurs, Ricardo and Fernanda Semler.

Set in 700 acres (283 hectares), in the mountains of Campos do Jordao, half way between Sao Paulo and Rio de Janeiro, the retreat will have six suites and 11 private villas - each individual in design.

Set to open on 1 November, the resort's leisure facilities include a restaurant, private movie theatre, outdoor pool, Olympic standard horses, a library and cookery school.

Showcasing the best the country has to offer, the interior design has been curated by several of Brazil's most revered interiors' experts, with furniture and artwork commissioned from emerging and established designers and artists.

Rare local materials have been used, including the local chocolate slate.

The 10,000sq ft Spa at Botanique will offer signature treatments encompassing ancient native healing and relaxation rituals.

There will be eight specialised treatment spaces, relaxation suites, as well as an indoor pool and dry and wet saunas.

Service will be extremely high: the room rate (around US$1,300/£790 a night) will include food, wines and winetasting, minibar, beverages, experiences, activities and laundry.

Guest luggage can be collected from hotel in Sao Paulo before the guests arrived, and unpacked, ironed and hung in their rooms. Each guest will have an 'anchor' assigned to look after them.

One of the resort's co-founder, Brazilian entrepreneur Fernanda Semler, said: "We are introducing a new concept of contemporary Brazilian hospitality, rescuing the authenticity of old Campos do Jordao, which was an anchor for spiritual retreats and combining with a top of the line luxury feel."
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Esse Skincare upgrades Probiotic Serum with fourth live probiotic species
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Voya launches Resurge Hair and Scalp Elixir and spa treatments
Organic seaweed spa brand Voya has developed a lightweight scalp serum called Resurge Hair and Scalp Elixir.
Templespa releases brightening Glass Act eye serum
Templespa has developed a memory gel serum called Glass Act that is designed to cool, comfort and revive the delicate skin found around the eyes.
Sweet Bee Organics enters spa market at The Ned London with magnesium-infused treatment
Modern apothecary skincare brand Sweet Bee Organics has entered the spa market with its first treatment at the hotel and members’ club The Ned London, in the UK.
OSKIA unveils Midnight Eye Q cream for nocturnal repair
Nutri-cosmeceutical beauty brand OSKIA has unveiled an eye cream called Midnight Eye Q, which has been designed to regenerate the delicate skin in alignment with the body’s circadian rhythm.
Epicutis launches Hydrobiome Serum and professional-only Massage Oil
Biotechnology-driven skincare company, Epicutis, has launched two new products in its mission to deliver long-term skin health, barrier recovery and microbiome harmony. 
Cellcosmet releases Hydra-Soothing Mask for sensitive and sensitised skin
Swiss skincare brand Cellcosmet has released its Hydra-Soothing Mask to meet what it sees as a rise in demand for sensitive and sensitised skin products following cosmetic treatments.
Aromatherapy Associates creates new Calm Confidence at-home ritual
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Since its inception in 2019, roboSculptor has grown into an advanced, AI-powered platform that de [more...]
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09-11 Jun 2026

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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
PRODUCT NEWS
AOL co-founder David Cole to open spa resort in Brazil
14 Sep 2012 . BY Kath Hudson
Image: The spa will use exclusively Brazilian products

The first '100 per cent Brazilian spa' is set to open at the Botanique Hotel & Spa mountain retreat, created by AOL co-founder, David Cole, founder of The Body Shop, Gordon Roddick and Brazilian entrepreneurs, Ricardo and Fernanda Semler.

Set in 700 acres (283 hectares), in the mountains of Campos do Jordao, half way between Sao Paulo and Rio de Janeiro, the retreat will have six suites and 11 private villas - each individual in design.

Set to open on 1 November, the resort's leisure facilities include a restaurant, private movie theatre, outdoor pool, Olympic standard horses, a library and cookery school.

Showcasing the best the country has to offer, the interior design has been curated by several of Brazil's most revered interiors' experts, with furniture and artwork commissioned from emerging and established designers and artists.

Rare local materials have been used, including the local chocolate slate.

The 10,000sq ft Spa at Botanique will offer signature treatments encompassing ancient native healing and relaxation rituals.

There will be eight specialised treatment spaces, relaxation suites, as well as an indoor pool and dry and wet saunas.

Service will be extremely high: the room rate (around US$1,300/£790 a night) will include food, wines and winetasting, minibar, beverages, experiences, activities and laundry.

Guest luggage can be collected from hotel in Sao Paulo before the guests arrived, and unpacked, ironed and hung in their rooms. Each guest will have an 'anchor' assigned to look after them.

One of the resort's co-founder, Brazilian entrepreneur Fernanda Semler, said: "We are introducing a new concept of contemporary Brazilian hospitality, rescuing the authenticity of old Campos do Jordao, which was an anchor for spiritual retreats and combining with a top of the line luxury feel."
If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!
PRODUCT NEWS
HPO Tech introduces hyperbaric chamber, Oyster
HPO Tech has created a single-seat hyperbaric chamber, called Oyster, with an acrylic domed lid that opens upwards like a shell.
Manduka debuts premium P/ROX hybrid fitness mat
Manduka, a leading manufacturer of premium yoga mats has launched its P/ROX hybrid fitness mat, crafted for athletes and functional fitness practitioners who move between yoga and fitness training.
Rebalance Tech ramps up Impulse rollout
Consumer desire for overall wellbeing is driving demand for Impulse, a multisensory bed by Rebalance Tech, according to distributor Spa Vision.
Nilo Spa Design introduces Marea dry flotation bed
Nilo Spa Design has launched a dry flotation bed called Marea that uses 500 litres of water to support the body evenly in a zero-gravity-like experience.
Esse Skincare upgrades Probiotic Serum with fourth live probiotic species
Microbiome-focused Esse Skincare has upgraded its Probiotic Serum formula with a fourth live probiotic species.
Voya launches Resurge Hair and Scalp Elixir and spa treatments
Organic seaweed spa brand Voya has developed a lightweight scalp serum called Resurge Hair and Scalp Elixir.
Templespa releases brightening Glass Act eye serum
Templespa has developed a memory gel serum called Glass Act that is designed to cool, comfort and revive the delicate skin found around the eyes.
Sweet Bee Organics enters spa market at The Ned London with magnesium-infused treatment
Modern apothecary skincare brand Sweet Bee Organics has entered the spa market with its first treatment at the hotel and members’ club The Ned London, in the UK.
OSKIA unveils Midnight Eye Q cream for nocturnal repair
Nutri-cosmeceutical beauty brand OSKIA has unveiled an eye cream called Midnight Eye Q, which has been designed to regenerate the delicate skin in alignment with the body’s circadian rhythm.
Epicutis launches Hydrobiome Serum and professional-only Massage Oil
Biotechnology-driven skincare company, Epicutis, has launched two new products in its mission to deliver long-term skin health, barrier recovery and microbiome harmony. 
Cellcosmet releases Hydra-Soothing Mask for sensitive and sensitised skin
Swiss skincare brand Cellcosmet has released its Hydra-Soothing Mask to meet what it sees as a rise in demand for sensitive and sensitised skin products following cosmetic treatments.
Aromatherapy Associates creates new Calm Confidence at-home ritual
Aromatherapy Associates has developed an aromatherapy ritual using its Calm Confidence blend, designed to ease inner tension and support emotional balance.
+ More products   
 
COMPANY PROFILES
BC Softwear Ltd

Established in 2002 by Barbara Cooke, BC SoftWear provides unmatched expertise in the crafting of th [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
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FREE DIGITAL SUBSCRIPTIONS