BC Softwear Ltd: Textile supplier for luxury hotels and spas | spabusiness.com company profile
Gold COMPANY PROFILE

BC Softwear Ltd

Contact  |  Updates
Background
BC SoftWear is the leading textile supplier for luxury hotels and spas in the UK, France and worldwide. Products are designed for the most discerning customers, where quality and exceptional performance are the standard.

British-based, BC SoftWear was launched in 2002 by founder and managing director, Barbara Cooke. The company provides expertise in the manufacture of exceptional quality spa linen, luxury bathrobes and footwear to 34 countries worldwide, and is renowned for its unique understanding of the spa and hotel markets.

With an enviable reputation for supreme quality towels and robes that stay softer and fluffier for longer, we guarantee our clients will receive exceptional customer service and reliable supply, with many items immediately available from the UK warehouse.

Main products and services
BC SoftWear is unique in its exceptional level of off-the-shelf stock items and fast service. We moved to a larger premises to increase capacity and enhance efficiencies, so there’s no waiting for stock and fast reliable service.

We supply pure spa linen for the most luxurious spas: superior 300 thread count, 100 per cent cotton sheets, duvets, duvet covers and pillows to fit the treatment couch. Our new, eco-savvy SmartSoft® range, includes jumbo sheets, couch covers and header towels to provide exceptional luxury and softness; luxury bathrobes with sizes from age two-years-of-age to 4XL, because we think about your clients’ needs; spa and hotel footwear with a unique anti-slip sole certification; couch covers, lounge chair covers, fleecy blankets, spa carry bags and a full range of towelling spa accessories.

We believe an exceptional treatment begins with the touch of the bathrobe and the smooth feel of the spa linen on your skin. Your luxury spa experience begins with BC SoftWear.

USPs
BC SoftWear’s eco philosophy is evident throughout the product range. We manufacture exceptionally large spa towels to reduce the number of towels required during a treatment, accelerate the treatment turnaround, reduce drying times and minimise laundry costs.

Bathrobes provide superior luxury with exceptional quality. SupremeSoft spa linen absorbs less oil, repels odours and stays fresh longer.

Where in the world?
In addition to the UK, we have BC SoftWear agents in France and Germany and supply to 34 countries worldwide.
case study: Our luxury linen finds a haven at The Spa at Breedon Priory
The Spa at Breedon Priory is a haven in every sense of the word.

Nestled within 24 acres of countryside in the heart of the East Midlands, the spa offers its clients a calm oasis to feel relaxed and revived.

Breedon Priory

We’ve had the pleasure of working with Breedon Priory since April 2021. Their discerning approach to guest satisfaction requires attention to detail and, often, the efficiency to deliver within a quick turnaround.

We were delighted to supply them with a range of bespoke spa towels, linens and accessories – and equally delighted so by the reaction our products inspired.

PURE INDULGENCE

The Spa at Breedon Priory is an indulgent environment, with each detail carefully considered to enhance their guests’ experience and, importantly, their wellbeing.

Feeling immersed in the tranquillity of the spa is heightened by the luxurious linens and accessories that are selected.

With our experience of the specific needs of a day spa, we recommended spa towels, robes and treatment linen that would deliver on feel, quality and durability, with the required choice of colour palette, fabric weight and texture.

It was also important that we could reassure Breedon Priory that availability and continuity of supply could be maintained for their thriving business.

HOSPITALITY SUITE

We supplied The Spa at Breedon Priory with a full suite of products to make their guests’ experience as luxurious as possible, whilst ensuring the practicality of easy to launder, quick drying fabrics.

ECO-FRIENDLY FOCUS

Energy saving and environmental issues are high on the agenda for every spa managing a high client turnover. Breedon Priory wanted to balance these important aspects with the comfort of their guests. Our range of eco-friendly towels provided the perfect solution.

Our SupremeSoft range is beautifully soft, and the blended cotton is ideal for spa treatments as it absorbs less oil. The lightweight fabric means that 70% less energy is used, and drying time is improved by 31% compared to traditional towelling.

Breedon Priory chose our treatment blankets, couch covers, our jumbo sheets with head holes and bathrobes in a range of sizes.

Our SmartKnit hand towels are available in two sumptuous weights – 450gsm and 550gsm. Breedon Priory were impressed by the knitted weave of this towel – it will not pull or tear, so it’s long-lasting, and also has the energy saving benefits of our SupremeSoft range.

ALL-IMPORTANT TOUCHES

Breedon Priory recognised our Comfy manicure towel as a cost-effective choice. It retains its soft fluffiness, whilst its smaller size is both practical and saves on laundry costs.

Soft and luxurious, our stylish waffle Serenity Lounge Chair Covers were chosen to dress the poolside chairs at The Spa at Breedon Priory. With a large sewn pocket at one end, the covers stay put and their lightweight yet absorbent fabric is easy to wash and quick to dry. Our flip flops are the perfect additional poolside touch that spa guests love to take home.

BRAND EQUITY

We were pleased to carefully replicate The Spa at Breedon Priory logo on their flip flops, towels, bathrobes and treatment blankets. Jemma Whitney, Spa Director, was clearly thrilled with the results:

The embroidery is always perfectly placed and each new order is identical to the last.

The guests love to take home their ‘The Spa at Breedon Priory’ customised flip flops and re-wear these time and time again.

The quality of the products from BC SoftWear is second to none, the innovative SupremeSoft collection is our preferred choice for the quick drying time and luxurious feel for our guests.

DEDICATED SERVICE

Working with brands such as The Spa at Breedon Priory has given us a deep understanding of the day to day needs of luxury spas and the exacting standards that delight their guests.

If you would like any information on our products, our helpful team will be pleased to talk through your specific requirements on 0845 210 4000 or email [email protected] Or if you prefer, browse our extensive, luxury collections online.
BC Softwear Ltd video gallery:
Future plans
We develop products based on customer needs. Our latest collection, SmartSoft,® offers responsible, sustainable luxury that includes bathrobes, spa linen and towels, which have been rigorously tested to guarantee performance, robustness and longevity.

SmartSoft® which includes the SmartKnit towel range, is an energy saving collection designed to conserve 70% energy and reduce costs both in the laundry room, as well as in longevity, since the entire collection is snag free, made from knitted technology. BC SoftWear provides sustainable solutions from the hotel bedroom to the spa treatment couch.
Who's who
Barbara Cooke, MD
Sam Cooke, sales director
Vita Douce, France agent
Top clients
Bamford
Gatineau
Germaine de Capuccini
Oskia Skincare
La Mer
L’Occitane
Voya
Bernard Loiseau
Carden Park
Champneys
Center Parcs Aqua Sana
Chewton Glen
Cowshed Spas
Galgorm Spa & Golf Resort
Pennyhill Park
The Deep Nature Group
Relais Châteaux
Rockcliffe Hall
and many more.
What the clients say
“I’ve been ordering from BC SoftWear for a couple years now. I find the products to be high quality, durable, comfortable, and attractive. I like the colour selection and choice of styles for treatment bedding and was thrilled to find biodegradable slippers as we strive to be a more sustainable business.”
– Jacquelyn Young, Younger Day Spa
“Very proud to be partnered with BC SoftWear at Bokeh by Montcalm East, not only for the product quality but for the awareness of environmental impact and strategic measures implemented to ensure we all do our best for the future planet.”
– Eleanor Jeffrey, Bokeh spa, Montcalm East
“The Swiss Laundry/Camplings Linen is a leading family run independent linen hire laundry business covering the whole of East Anglia. We focus on consistency, quality and reliability of service to our customers and demand it of our suppliers. We have not stopped buying BC SoftWear towels since 2004; the story tells itself.”
– Richard Turvill, Swiss Laundry
updates & press releases
06 Apr 2022
New build hotels partner with BC SoftWear to a create a unique offer
Leading hotel and spa textiles supplier, BC SoftWear, has been chosen to supply robes and towels to a series of unique new build hotels, all of which were built during the pandemic.

The new partnerships, all with brand new UK hotel developments, include the distinctive Chateau Denmark in London, the Mayfair Townhouse, also in London, Haycock Manor in East Anglia and Cashel Palace in Co. Tipperary, Ireland, Fairmont Windsor Park, The Retreat at Elcot Park and TwentyTwo London.

“What’s significant is that each of these hotels have all opted for something different, something above and beyond,” explains BC SoftWear CEO and founder, Barbara Cooke. “White towels and robes have been the standard in high end hotels for the 20 years that BC SoftWear has been in business. Now properties are being much bolder and in particular choosing colour. Even 10 years ago, anything other than white was unheard of. Each of our new partner hotels have made a shift towards uniqueness, some with colour, some with the exceptional quality of the robe they’ve select, some with intricately stitched motifs and bespoke embroidered labels.

“This move towards creating something entirely distinctive for a property is also fuelling retail, as the shift up in quality means guests are increasingly tempted to purchase their robe as a memento.”

Chateau Denmark, an exclusive new London property inspired by Denmark Street’s ‘rare hustle’, has opted for the Bespoke Hamptons robe in purple with an intricate motif that encompasses more than 50,000 stitches on the back of every robe.

While Mayfair Townhouse, part of the Iconic Luxury hotel collection has selected both BC SoftWear’s Sumptuous robes and towels, Haycock Manor and Gleneagles Townhouse in Edinburgh will open with Elegance robes. BC SoftWear has created a bespoke forest green colour and neck label for the Gleneagles Townhouse.

The Fairmont Windsor Park has opted for the Bespoke Hampton robe in beige, all bespoke towels in the bedrooms from the new Opulence range, and coir-soled biodegradable slippers in the spa. The Retreat at Elcot Park has selected BC SoftWear’s towels and robes for both the hotel and spa, using an unusual slate grey robe in the bedrooms.

Barbara continues: “We’re delighted to be working with the very best in the business to provide hotel guests with the luxury experience they deserve at each of these new facilities. We’re committed to playing our part in making sure every customers’ experience is the very best it can be.”

BC SoftWear is already the towelling company of choice for many of the UK’s most prestigious hotels including Chewton Glen, Pennyhill Park, Champneys, Cliveden Hotel and Spa, and Fairmont St. Andrews Hotel & Spa.
17 Feb 2022
String of new partnerships for BC SoftWear
Leading spa textiles supplier, BC SoftWear, has expanded its portfolio with six new partnerships, all in brand new UK spa developments.

The Bokeh Spa at the recently-opened Montcalm East in Shoreditch, London – an Autograph Collection hotel – will use BC SoftWear’s fast-drying SupremeSoft range for the high energy savings it can offer. Spa Manager at Bokeh Eleanor Jeffrey selected BC SoftWear having experienced stand-out service while working with them in four previous spas over the last 10 years. Having opted for extra-large Gharieni treatment beds in the spa, Bokeh needed specially fitting and extra-large linen, which BC SoftWear is able to provide.

Meanwhile, The Spa at Breedon Priory in Derbyshire, an exciting new project designed by Claire Caddick of Spaticulate, has chosen BC SoftWear’s SmartKnit knitted towels and SupremeSoft spa linen due to their inherent sustainable features, faster drying times and snag-free nature.

In addition, the newly opened Wellness at the Randolph in Oxford has selected BC SoftWear’s logoed waffle robes and Serenity waffle spa linen, while The Treatment Rooms at the University Arms Hotel in Cambridge has selected SupremeSoft spa linen, Pure Linen duvets, pillows and pillow cases.

Heavenly Spa by Westin, at the Marriott’s Westin London City Hotel and Spa, has also selected BC SoftWear as its spa linen partner of choice, opting for logoed deluxe Elegance robes as well as the Sumptuous Deluxe towels for spa beds. Finally Spa by Wildes at Van Dyk Wildes, a luxury 4-star hotel situated in Derbyshire, will be showcasing Comfy slate grey robes with matching slate grey towels.

Barbara Cooke, founder and managing director at BC SoftWear, says: “I’m thrilled to announce a string of new spa partnerships for BC SoftWear as we begin the year. We’re delighted to be working with the very best in the business to provide spa guests with the luxury experience they deserve at each of these new facilities.

“Often the towels, robes or linen are a guest’s first touch point when they enter a spa – particularly since the pandemic began. With handshakes a thing of the past, that initial touch is ever more important and we’re committed to making sure customers’ first physical encounter is the very best it can be.”

BC SoftWear is already the towelling company of choice for many of the UK’s most prestigious spas including Chewton Glen, Pennyhill Park, Champneys, Cliveden Hotel and Spa, and Fairmont St. Andrews Hotel & Spa.
BC Softwear Ltd: news from spabusiness.com
Spa and hotel textiles supplier BC SoftWear has entered a new partnership with Iris Be You Beauty Trading in Qatar.
BC SoftWear, has launched a flip-flop recycling initiative to help tackle the ‘flip-flop mountain’ that sees billions of pairs thrown away every year.
Luxury spa and hotel textile supplier BC Softwear has been in business for over 20 years and is now supplying over 10,000 customers worldwide.
BC Softwear has introduced its brand new SwimSoft Towelling Poncho for spas and hotels offering outdoor wellness and hydrotherapy activities.
Spa textile supplier BC Softwear believes that as spas reopen, touchpoints will be essential in enhancing customer experience and helping to develop confidence through the reassurance of both cleanliness and ultimate comfort and luxury.
Spa and wellness industry event SpaFest has announced industry legend Sue Harmsworth MBE will keynote its 2021 conference, hosted at five-star eco-resort, Gwel an Mor in Cornwall, UK, from 12-14 October.
BC Softwear Ltd
Tel: +44 (0)845 210 4000
Address: Unit 2a St Peter’s Road, Maidenhead, Berkshire, SL6 7QU, UK
Barbara Cooke, founder and managing director
 
BC Softwear Ltd video gallery:
Who's who
Barbara Cooke, MD
Sam Cooke, sales director
Vita Douce, France agent
Top clients
Bamford
Gatineau
Germaine de Capuccini
Oskia Skincare
La Mer
L’Occitane
Voya
Bernard Loiseau
Carden Park
Champneys
Center Parcs Aqua Sana
Chewton Glen
Cowshed Spas
Galgorm Spa & Golf Resort
Pennyhill Park
The Deep Nature Group
Relais Châteaux
Rockcliffe Hall
and many more.
 
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022
News   Products   Magazine
Gold COMPANY PROFILE

BC Softwear Ltd

Contact  |  Updates
Background
BC SoftWear is the leading textile supplier for luxury hotels and spas in the UK, France and worldwide. Products are designed for the most discerning customers, where quality and exceptional performance are the standard.

British-based, BC SoftWear was launched in 2002 by founder and managing director, Barbara Cooke. The company provides expertise in the manufacture of exceptional quality spa linen, luxury bathrobes and footwear to 34 countries worldwide, and is renowned for its unique understanding of the spa and hotel markets.

With an enviable reputation for supreme quality towels and robes that stay softer and fluffier for longer, we guarantee our clients will receive exceptional customer service and reliable supply, with many items immediately available from the UK warehouse.

Main products and services
BC SoftWear is unique in its exceptional level of off-the-shelf stock items and fast service. We moved to a larger premises to increase capacity and enhance efficiencies, so there’s no waiting for stock and fast reliable service.

We supply pure spa linen for the most luxurious spas: superior 300 thread count, 100 per cent cotton sheets, duvets, duvet covers and pillows to fit the treatment couch. Our new, eco-savvy SmartSoft® range, includes jumbo sheets, couch covers and header towels to provide exceptional luxury and softness; luxury bathrobes with sizes from age two-years-of-age to 4XL, because we think about your clients’ needs; spa and hotel footwear with a unique anti-slip sole certification; couch covers, lounge chair covers, fleecy blankets, spa carry bags and a full range of towelling spa accessories.

We believe an exceptional treatment begins with the touch of the bathrobe and the smooth feel of the spa linen on your skin. Your luxury spa experience begins with BC SoftWear.

USPs
BC SoftWear’s eco philosophy is evident throughout the product range. We manufacture exceptionally large spa towels to reduce the number of towels required during a treatment, accelerate the treatment turnaround, reduce drying times and minimise laundry costs.

Bathrobes provide superior luxury with exceptional quality. SupremeSoft spa linen absorbs less oil, repels odours and stays fresh longer.

Where in the world?
In addition to the UK, we have BC SoftWear agents in France and Germany and supply to 34 countries worldwide.
case study: Our luxury linen finds a haven at The Spa at Breedon Priory
The Spa at Breedon Priory is a haven in every sense of the word.

Nestled within 24 acres of countryside in the heart of the East Midlands, the spa offers its clients a calm oasis to feel relaxed and revived.

Breedon Priory

We’ve had the pleasure of working with Breedon Priory since April 2021. Their discerning approach to guest satisfaction requires attention to detail and, often, the efficiency to deliver within a quick turnaround.

We were delighted to supply them with a range of bespoke spa towels, linens and accessories – and equally delighted so by the reaction our products inspired.

PURE INDULGENCE

The Spa at Breedon Priory is an indulgent environment, with each detail carefully considered to enhance their guests’ experience and, importantly, their wellbeing.

Feeling immersed in the tranquillity of the spa is heightened by the luxurious linens and accessories that are selected.

With our experience of the specific needs of a day spa, we recommended spa towels, robes and treatment linen that would deliver on feel, quality and durability, with the required choice of colour palette, fabric weight and texture.

It was also important that we could reassure Breedon Priory that availability and continuity of supply could be maintained for their thriving business.

HOSPITALITY SUITE

We supplied The Spa at Breedon Priory with a full suite of products to make their guests’ experience as luxurious as possible, whilst ensuring the practicality of easy to launder, quick drying fabrics.

ECO-FRIENDLY FOCUS

Energy saving and environmental issues are high on the agenda for every spa managing a high client turnover. Breedon Priory wanted to balance these important aspects with the comfort of their guests. Our range of eco-friendly towels provided the perfect solution.

Our SupremeSoft range is beautifully soft, and the blended cotton is ideal for spa treatments as it absorbs less oil. The lightweight fabric means that 70% less energy is used, and drying time is improved by 31% compared to traditional towelling.

Breedon Priory chose our treatment blankets, couch covers, our jumbo sheets with head holes and bathrobes in a range of sizes.

Our SmartKnit hand towels are available in two sumptuous weights – 450gsm and 550gsm. Breedon Priory were impressed by the knitted weave of this towel – it will not pull or tear, so it’s long-lasting, and also has the energy saving benefits of our SupremeSoft range.

ALL-IMPORTANT TOUCHES

Breedon Priory recognised our Comfy manicure towel as a cost-effective choice. It retains its soft fluffiness, whilst its smaller size is both practical and saves on laundry costs.

Soft and luxurious, our stylish waffle Serenity Lounge Chair Covers were chosen to dress the poolside chairs at The Spa at Breedon Priory. With a large sewn pocket at one end, the covers stay put and their lightweight yet absorbent fabric is easy to wash and quick to dry. Our flip flops are the perfect additional poolside touch that spa guests love to take home.

BRAND EQUITY

We were pleased to carefully replicate The Spa at Breedon Priory logo on their flip flops, towels, bathrobes and treatment blankets. Jemma Whitney, Spa Director, was clearly thrilled with the results:

The embroidery is always perfectly placed and each new order is identical to the last.

The guests love to take home their ‘The Spa at Breedon Priory’ customised flip flops and re-wear these time and time again.

The quality of the products from BC SoftWear is second to none, the innovative SupremeSoft collection is our preferred choice for the quick drying time and luxurious feel for our guests.

DEDICATED SERVICE

Working with brands such as The Spa at Breedon Priory has given us a deep understanding of the day to day needs of luxury spas and the exacting standards that delight their guests.

If you would like any information on our products, our helpful team will be pleased to talk through your specific requirements on 0845 210 4000 or email [email protected] Or if you prefer, browse our extensive, luxury collections online.
BC Softwear Ltd video gallery:
Future plans
We develop products based on customer needs. Our latest collection, SmartSoft,® offers responsible, sustainable luxury that includes bathrobes, spa linen and towels, which have been rigorously tested to guarantee performance, robustness and longevity.

SmartSoft® which includes the SmartKnit towel range, is an energy saving collection designed to conserve 70% energy and reduce costs both in the laundry room, as well as in longevity, since the entire collection is snag free, made from knitted technology. BC SoftWear provides sustainable solutions from the hotel bedroom to the spa treatment couch.
Who's who
Barbara Cooke, MD
Sam Cooke, sales director
Vita Douce, France agent
Top clients
Bamford
Gatineau
Germaine de Capuccini
Oskia Skincare
La Mer
L’Occitane
Voya
Bernard Loiseau
Carden Park
Champneys
Center Parcs Aqua Sana
Chewton Glen
Cowshed Spas
Galgorm Spa & Golf Resort
Pennyhill Park
The Deep Nature Group
Relais Châteaux
Rockcliffe Hall
and many more.
What the clients say
“I’ve been ordering from BC SoftWear for a couple years now. I find the products to be high quality, durable, comfortable, and attractive. I like the colour selection and choice of styles for treatment bedding and was thrilled to find biodegradable slippers as we strive to be a more sustainable business.”
– Jacquelyn Young, Younger Day Spa
“Very proud to be partnered with BC SoftWear at Bokeh by Montcalm East, not only for the product quality but for the awareness of environmental impact and strategic measures implemented to ensure we all do our best for the future planet.”
– Eleanor Jeffrey, Bokeh spa, Montcalm East
“The Swiss Laundry/Camplings Linen is a leading family run independent linen hire laundry business covering the whole of East Anglia. We focus on consistency, quality and reliability of service to our customers and demand it of our suppliers. We have not stopped buying BC SoftWear towels since 2004; the story tells itself.”
– Richard Turvill, Swiss Laundry
updates & press releases
06 Apr 2022
New build hotels partner with BC SoftWear to a create a unique offer
Leading hotel and spa textiles supplier, BC SoftWear, has been chosen to supply robes and towels to a series of unique new build hotels, all of which were built during the pandemic.

The new partnerships, all with brand new UK hotel developments, include the distinctive Chateau Denmark in London, the Mayfair Townhouse, also in London, Haycock Manor in East Anglia and Cashel Palace in Co. Tipperary, Ireland, Fairmont Windsor Park, The Retreat at Elcot Park and TwentyTwo London.

“What’s significant is that each of these hotels have all opted for something different, something above and beyond,” explains BC SoftWear CEO and founder, Barbara Cooke. “White towels and robes have been the standard in high end hotels for the 20 years that BC SoftWear has been in business. Now properties are being much bolder and in particular choosing colour. Even 10 years ago, anything other than white was unheard of. Each of our new partner hotels have made a shift towards uniqueness, some with colour, some with the exceptional quality of the robe they’ve select, some with intricately stitched motifs and bespoke embroidered labels.

“This move towards creating something entirely distinctive for a property is also fuelling retail, as the shift up in quality means guests are increasingly tempted to purchase their robe as a memento.”

Chateau Denmark, an exclusive new London property inspired by Denmark Street’s ‘rare hustle’, has opted for the Bespoke Hamptons robe in purple with an intricate motif that encompasses more than 50,000 stitches on the back of every robe.

While Mayfair Townhouse, part of the Iconic Luxury hotel collection has selected both BC SoftWear’s Sumptuous robes and towels, Haycock Manor and Gleneagles Townhouse in Edinburgh will open with Elegance robes. BC SoftWear has created a bespoke forest green colour and neck label for the Gleneagles Townhouse.

The Fairmont Windsor Park has opted for the Bespoke Hampton robe in beige, all bespoke towels in the bedrooms from the new Opulence range, and coir-soled biodegradable slippers in the spa. The Retreat at Elcot Park has selected BC SoftWear’s towels and robes for both the hotel and spa, using an unusual slate grey robe in the bedrooms.

Barbara continues: “We’re delighted to be working with the very best in the business to provide hotel guests with the luxury experience they deserve at each of these new facilities. We’re committed to playing our part in making sure every customers’ experience is the very best it can be.”

BC SoftWear is already the towelling company of choice for many of the UK’s most prestigious hotels including Chewton Glen, Pennyhill Park, Champneys, Cliveden Hotel and Spa, and Fairmont St. Andrews Hotel & Spa.
17 Feb 2022
String of new partnerships for BC SoftWear
Leading spa textiles supplier, BC SoftWear, has expanded its portfolio with six new partnerships, all in brand new UK spa developments.

The Bokeh Spa at the recently-opened Montcalm East in Shoreditch, London – an Autograph Collection hotel – will use BC SoftWear’s fast-drying SupremeSoft range for the high energy savings it can offer. Spa Manager at Bokeh Eleanor Jeffrey selected BC SoftWear having experienced stand-out service while working with them in four previous spas over the last 10 years. Having opted for extra-large Gharieni treatment beds in the spa, Bokeh needed specially fitting and extra-large linen, which BC SoftWear is able to provide.

Meanwhile, The Spa at Breedon Priory in Derbyshire, an exciting new project designed by Claire Caddick of Spaticulate, has chosen BC SoftWear’s SmartKnit knitted towels and SupremeSoft spa linen due to their inherent sustainable features, faster drying times and snag-free nature.

In addition, the newly opened Wellness at the Randolph in Oxford has selected BC SoftWear’s logoed waffle robes and Serenity waffle spa linen, while The Treatment Rooms at the University Arms Hotel in Cambridge has selected SupremeSoft spa linen, Pure Linen duvets, pillows and pillow cases.

Heavenly Spa by Westin, at the Marriott’s Westin London City Hotel and Spa, has also selected BC SoftWear as its spa linen partner of choice, opting for logoed deluxe Elegance robes as well as the Sumptuous Deluxe towels for spa beds. Finally Spa by Wildes at Van Dyk Wildes, a luxury 4-star hotel situated in Derbyshire, will be showcasing Comfy slate grey robes with matching slate grey towels.

Barbara Cooke, founder and managing director at BC SoftWear, says: “I’m thrilled to announce a string of new spa partnerships for BC SoftWear as we begin the year. We’re delighted to be working with the very best in the business to provide spa guests with the luxury experience they deserve at each of these new facilities.

“Often the towels, robes or linen are a guest’s first touch point when they enter a spa – particularly since the pandemic began. With handshakes a thing of the past, that initial touch is ever more important and we’re committed to making sure customers’ first physical encounter is the very best it can be.”

BC SoftWear is already the towelling company of choice for many of the UK’s most prestigious spas including Chewton Glen, Pennyhill Park, Champneys, Cliveden Hotel and Spa, and Fairmont St. Andrews Hotel & Spa.
BC Softwear Ltd: news from spabusiness.com
Spa and hotel textiles supplier BC SoftWear has entered a new partnership with Iris Be You Beauty Trading in Qatar.
BC SoftWear, has launched a flip-flop recycling initiative to help tackle the ‘flip-flop mountain’ that sees billions of pairs thrown away every year.
Luxury spa and hotel textile supplier BC Softwear has been in business for over 20 years and is now supplying over 10,000 customers worldwide.
BC Softwear has introduced its brand new SwimSoft Towelling Poncho for spas and hotels offering outdoor wellness and hydrotherapy activities.
Spa textile supplier BC Softwear believes that as spas reopen, touchpoints will be essential in enhancing customer experience and helping to develop confidence through the reassurance of both cleanliness and ultimate comfort and luxury.
Spa and wellness industry event SpaFest has announced industry legend Sue Harmsworth MBE will keynote its 2021 conference, hosted at five-star eco-resort, Gwel an Mor in Cornwall, UK, from 12-14 October.
BC Softwear Ltd
Tel: +44 (0)845 210 4000
Address: Unit 2a St Peter’s Road, Maidenhead, Berkshire, SL6 7QU, UK
Barbara Cooke, founder and managing director
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS