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PRODUCT NEWS
BC SoftWear unveils new premium range following boom in demand for luxury spa textiles
23 May 2023 . BY Megan Whitby
The collection will be available in white, pebble, slate grey and sage green / BC Softwear
The collection will be available in white, pebble, slate grey and sage green / BC Softwear
We’re launching this new range to meet a huge spike in demand for larger, more deluxe spa linens and robes
– Barbara Cooke
UK-based hotel and spa textiles supplier BC SoftWear has introduced a new ultra luxury range of spa linens and robes.

The SupremeSoft Deluxe and Pure Spa Deluxe ranges will include extra-large treatment towels with or without head holes, an Oxford pillowcase and an extra-large spa duvet. There will also be a more luxurious robe, with or without a wider collar for added comfort and luxury.

The robes will feature piped embroidery around the collar, cuffs, pockets and belt, as well as new streamlined ‘trouser pockets’, rather than the more traditional patch pockets.

Meanwhile, treatment towels will have rounded edges and binding around the hems for a spotless finish.

The collection will be available in white, pebble, slate grey and sage green – a new colour option.

For each item in the line there will be the option to select personalised embroidered logos and labels, as well as bespoke piping or binding around the edge in white, pebble, slate grey and sage green, or a bespoke colour.

Barbara Cooke, BC SoftWear’s founder and CEO, says: “We’re launching this new range to meet a huge spike in demand for larger, more deluxe spa linens and robes.

“Our five-star spa clients are requesting extra-large treatment towels – in an ultra-luxurious heavier weight, plus rounded corners and options for bespoke personalisation – to really up the sumptuousness of their offer, but still using the sustainable fabric from SupremeSoft. It’s increasingly what guests expect from a five-star spa.

“This collection has cleaner, neater lines thanks to the bespoke piped binding; the extra heavy weight means it feels truly extravagant. We opted to add a new colour, sage green, as spas are increasingly choosing an all-natural and biophilic design scheme and looking for linens to tie in with this.”

The high-end line will feature in white in the new Guerlain spa at Raffles London at the OWO when it opens later this year.

BC SoftWear also has plans to expand the range further with the addition of a deluxe blanket as an ultra-luxurious option for spas and hotels.
Company profile

BC Softwear Ltd

British-based, BC SoftWear was launched in 2002 by founder and managing director, Barbara Cooke.

Read BC Softwear Ltd's full profile here
Supplier details
BC Softwear
Maidenhead Berkshire UK
BC Softwear is the leading textile supplier for luxury hotels and spas in the UK, France and worldwide. The products are designed for the most discerning customers, where quality and exceptional performance are the standard.

The company provides expertise in the manufacture of exceptional quality spa linen, luxury bathrobes and footwear to 34 countries worldwide, and is renowned for its unique understanding of the spa and hotel markets. With an enviable reputation for supreme quality towels and robes that stay softer and fluffier for longer, we guarantee our clients will receive reliable supply and exceptional customer service.
www.bcsoftwear.co.uk
More details
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
PRODUCT NEWS
BC SoftWear unveils new premium range following boom in demand for luxury spa textiles
23 May 2023 . BY Megan Whitby
The collection will be available in white, pebble, slate grey and sage green / BC Softwear
We’re launching this new range to meet a huge spike in demand for larger, more deluxe spa linens and robes
– Barbara Cooke
UK-based hotel and spa textiles supplier BC SoftWear has introduced a new ultra luxury range of spa linens and robes.

The SupremeSoft Deluxe and Pure Spa Deluxe ranges will include extra-large treatment towels with or without head holes, an Oxford pillowcase and an extra-large spa duvet. There will also be a more luxurious robe, with or without a wider collar for added comfort and luxury.

The robes will feature piped embroidery around the collar, cuffs, pockets and belt, as well as new streamlined ‘trouser pockets’, rather than the more traditional patch pockets.

Meanwhile, treatment towels will have rounded edges and binding around the hems for a spotless finish.

The collection will be available in white, pebble, slate grey and sage green – a new colour option.

For each item in the line there will be the option to select personalised embroidered logos and labels, as well as bespoke piping or binding around the edge in white, pebble, slate grey and sage green, or a bespoke colour.

Barbara Cooke, BC SoftWear’s founder and CEO, says: “We’re launching this new range to meet a huge spike in demand for larger, more deluxe spa linens and robes.

“Our five-star spa clients are requesting extra-large treatment towels – in an ultra-luxurious heavier weight, plus rounded corners and options for bespoke personalisation – to really up the sumptuousness of their offer, but still using the sustainable fabric from SupremeSoft. It’s increasingly what guests expect from a five-star spa.

“This collection has cleaner, neater lines thanks to the bespoke piped binding; the extra heavy weight means it feels truly extravagant. We opted to add a new colour, sage green, as spas are increasingly choosing an all-natural and biophilic design scheme and looking for linens to tie in with this.”

The high-end line will feature in white in the new Guerlain spa at Raffles London at the OWO when it opens later this year.

BC SoftWear also has plans to expand the range further with the addition of a deluxe blanket as an ultra-luxurious option for spas and hotels.
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PRODUCT NEWS
We Work Well organises annual pre-ISPA charity hike in Scottsdale
We Work Well founders Monica Helmstetter and Lucy Hugo have called on ISPA members to join their annual SpasPushingLimits charity hike in Phoenix, Arizona, on 22 April.
MyEquilibria combines art and outdoor exercise
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
Sothys launches pro-ageing Sun Range
French spa brand Sothys has developed the Sun Range to protect the skin against sun damage.
Bioline Jatò unveils revamped Primaluce Exfo&White line and facial
Bioline Jatò has reformulated its Primaluce Exfo&White skincare line, 30 years after it first launched.
Gaia Skincare expands presence in UK and Europe with four new spa accounts
Spa and wellness brand, Gaia Skincare, has announced it’s collaborating with another four spa partners in the UK and Europe.
Immunocologie strikes up partnership with Satteva Wellness Group
NYC-based lifestyle, spa and skin science brand Immunocologie Skincare has embarked on a strategic collaboration with Satteva Wellness Group, marking its foray into the Latin American market.
Myndstream partners with SleepScore Labs to reveal hidden power of spa treatments in improving sleep
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Book4Time unveils enhanced day and resort pass functionality
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Phytomer unveils showerless Body Reflex scrub and wrap ritual
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DIARY

 

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Galgorm Resort, York,
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+ More diary  
 


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