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PRODUCT NEWS
BC SoftWear unveils new premium range following boom in demand for luxury spa textiles
23 May 2023 . BY Megan Whitby
The collection will be available in white, pebble, slate grey and sage green / BC Softwear
The collection will be available in white, pebble, slate grey and sage green / BC Softwear
We’re launching this new range to meet a huge spike in demand for larger, more deluxe spa linens and robes
– Barbara Cooke
UK-based hotel and spa textiles supplier BC SoftWear has introduced a new ultra luxury range of spa linens and robes.

The SupremeSoft Deluxe and Pure Spa Deluxe ranges will include extra-large treatment towels with or without head holes, an Oxford pillowcase and an extra-large spa duvet. There will also be a more luxurious robe, with or without a wider collar for added comfort and luxury.

The robes will feature piped embroidery around the collar, cuffs, pockets and belt, as well as new streamlined ‘trouser pockets’, rather than the more traditional patch pockets.

Meanwhile, treatment towels will have rounded edges and binding around the hems for a spotless finish.

The collection will be available in white, pebble, slate grey and sage green – a new colour option.

For each item in the line there will be the option to select personalised embroidered logos and labels, as well as bespoke piping or binding around the edge in white, pebble, slate grey and sage green, or a bespoke colour.

Barbara Cooke, BC SoftWear’s founder and CEO, says: “We’re launching this new range to meet a huge spike in demand for larger, more deluxe spa linens and robes.

“Our five-star spa clients are requesting extra-large treatment towels – in an ultra-luxurious heavier weight, plus rounded corners and options for bespoke personalisation – to really up the sumptuousness of their offer, but still using the sustainable fabric from SupremeSoft. It’s increasingly what guests expect from a five-star spa.

“This collection has cleaner, neater lines thanks to the bespoke piped binding; the extra heavy weight means it feels truly extravagant. We opted to add a new colour, sage green, as spas are increasingly choosing an all-natural and biophilic design scheme and looking for linens to tie in with this.”

The high-end line will feature in white in the new Guerlain spa at Raffles London at the OWO when it opens later this year.

BC SoftWear also has plans to expand the range further with the addition of a deluxe blanket as an ultra-luxurious option for spas and hotels.
Company profile

BC Softwear Ltd

British-based, BC SoftWear was launched in 2002 by founder and managing director, Barbara Cooke. [more...]
Supplier details
BC Softwear
Maidenhead Berkshire UK
BC Softwear is the leading textile supplier for luxury hotels and spas in the UK, France and worldwide. The products are designed for the most discerning customers, where quality and exceptional performance are the standard.

The company provides expertise in the manufacture of exceptional quality spa linen, luxury bathrobes and footwear to 34 countries worldwide, and is renowned for its unique understanding of the spa and hotel markets. With an enviable reputation for supreme quality towels and robes that stay softer and fluffier for longer, we guarantee our clients will receive reliable supply and exceptional customer service.
www.bcsoftwear.co.uk
More details
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PRODUCT NEWS
BC SoftWear unveils new premium range following boom in demand for luxury spa textiles
23 May 2023 . BY Megan Whitby
The collection will be available in white, pebble, slate grey and sage green / BC Softwear
We’re launching this new range to meet a huge spike in demand for larger, more deluxe spa linens and robes
– Barbara Cooke
UK-based hotel and spa textiles supplier BC SoftWear has introduced a new ultra luxury range of spa linens and robes.

The SupremeSoft Deluxe and Pure Spa Deluxe ranges will include extra-large treatment towels with or without head holes, an Oxford pillowcase and an extra-large spa duvet. There will also be a more luxurious robe, with or without a wider collar for added comfort and luxury.

The robes will feature piped embroidery around the collar, cuffs, pockets and belt, as well as new streamlined ‘trouser pockets’, rather than the more traditional patch pockets.

Meanwhile, treatment towels will have rounded edges and binding around the hems for a spotless finish.

The collection will be available in white, pebble, slate grey and sage green – a new colour option.

For each item in the line there will be the option to select personalised embroidered logos and labels, as well as bespoke piping or binding around the edge in white, pebble, slate grey and sage green, or a bespoke colour.

Barbara Cooke, BC SoftWear’s founder and CEO, says: “We’re launching this new range to meet a huge spike in demand for larger, more deluxe spa linens and robes.

“Our five-star spa clients are requesting extra-large treatment towels – in an ultra-luxurious heavier weight, plus rounded corners and options for bespoke personalisation – to really up the sumptuousness of their offer, but still using the sustainable fabric from SupremeSoft. It’s increasingly what guests expect from a five-star spa.

“This collection has cleaner, neater lines thanks to the bespoke piped binding; the extra heavy weight means it feels truly extravagant. We opted to add a new colour, sage green, as spas are increasingly choosing an all-natural and biophilic design scheme and looking for linens to tie in with this.”

The high-end line will feature in white in the new Guerlain spa at Raffles London at the OWO when it opens later this year.

BC SoftWear also has plans to expand the range further with the addition of a deluxe blanket as an ultra-luxurious option for spas and hotels.
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PRODUCT NEWS
Bulgari Spa London partners with Mauli Rituals to launch new sound therapy rituals
Ayurvedic spa and wellness brand Mauli Rituals has launched four new treatments centred around female wellbeing at The Bulgari Spa London in Knightsbridge.
Antoine Lamarche named CEO of Multaler Group, parent company of Yon-Ka Paris
Antoine Lamarche has been promoted to CEO of the Multaler Group, parent company of family- owned French skincare and spa brand Yon-Ka Paris.
Salt Chamber launches The Wellness Suite at ISPA 2023
Halotherapy supplier Salt Chamber has unveiled a flexible new salt therapy wellness experience called The Wellness Suite.
New treatment menu launches at Pietro Simone’s New York and London clinics
Italian skincare specialist Pietro Simone has launched a new menu at his House of Pietro Simone in Soho, New York, and his London clinic at the boutique Mayfair hotel Flemings.
New spa software Agilysys Spa launches at 2023 ISPA Conference
Agilysys Spa is a next-era cloud-native spa solution featuring capabilities that equip spa operators to continuously optimise how they accept and manage reservations based on financial outcomes as well as guest and staff satisfaction.
Swissline introduces pro-ageing Décolleté and Bust Beautifying Serum
The neck and décolletagé are often considered areas on the body where signs of ageing show sooner than others due to thinner skin, fewer oil-producing glands and regular exposure to the sun.
Starpool develops Zerobody Cryo as alternative to cryotherapy
Italian wellness supplier Starpool has unveiled the Zerobody Cryo device to deliver comfortable cold therapy for spa, wellness and sports facilities.
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SpaSoft announces Erica Mullery as president
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Sothys and Temple Spa partner with Hotel Sofitel London Heathrow spa
The spa at the Hotel Sofitel London Heathrow has reopened to guests with a brand new treatment menu following a three-year closure due to the pandemic and lockdowns.
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Global Project & Spa Advisory

The company was launched in 2012 by CEO Patrick Saussay and Christopher Ryan. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

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+ More directory  
DIARY

 

01-01 Jun 2023

Forum HOTel&SPA

Four Seasons Hotel George V, Paris, France
01-04 Jun 2023

Rimini Wellness

Rimini Exhibition Center, Rimini, Italy
+ More diary  
 


ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2023

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