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PRODUCT NEWS
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| Outrigger expands into Asia Pacific and prepares for launch of new hotel brand |
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| 16 Jun 2014 . BY Helen Andrews |
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| The Outrigger Vinh Hoi Bay Resort & Spa will feature 256 rooms when it opens in 2017 / Outrigger |
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Outrigger Hotels & Resorts has revealed its plans for a multi-brand expansion strategy in the Asia Pacific region with the addition of multiple beach resorts and a new range of upscale urban leisure hotels under an entirely new brand.
Hawaii-based Outrigger has two resort projects in Vietnam and China and will be joined by several more properties across the region in the coming years according to Mark Simmons, Outrigger’s vice president of sales and marketing for Asia Pacific.
“The company’s vision is to grow here and in the Indian Ocean through the acquisitions of prime properties that are strategic to the brand,” Simmons told Travel Daily.
The 256-guestroom beachfront Outrigger Vinh Hoi Bay Resort & Spa is set to open in 2017 and will mark the company’s entry into Vietnam.
Outrigger’s first property in China will be open by the end of 2016 – the 499-bedroom Outrigger Clearwater Bay Resort & Spa on Hainan Island.
“They’re the two main ones on their way but we’re also currently looking at various locations in southeast Asia, the Maldives, Seychelles, Bali and Australia,” Simmons continued. Sri Lanka and Bali are also locations of interest to Outrigger.
Non-beachfront locations in leisure destinations and urban centres that also have a leisure focus will be developed under a new hotel brand which will be revealed later this year.
“They’re going to be fun, attuned to the local environment and it’s going to be good value,” Simmons added.
This new brand will co-exist with Outrigger’s main premier beachfront resort brand.
“It’s an exciting move for us. We’re a 60-plus year-old company and we’ve reached a critical mass where we need to differentiate,” said Simmons.
Outrigger currently operates or is developing 46 properties in total with approximately 11,000 rooms located in Hawaii, Australia, Guam, Fiji, Thailand Mauritius, Vietnam and China.
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