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PRODUCT NEWS
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| Myndstream teases new breathwork series in collaboration with Grammy Award winner Peter Kater |
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| 22 Apr 2024 . BY Megan Whitby |
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| Spiritus will offer a range of guided breathwork sessions / Shutterstock/Nata Bene |
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Photo: Myndstream
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It’s these value-adding, differentiating experiences that get people talking and keep guests coming back for more
– Freddie Moross |
Freddie Moross, founder of wellness music provider Myndstream, has announced plans to launch Spiritus – a brand new breathwork series by Grammy Award-winning musician and composer Peter Kater – onto the company’s music streaming service, The Stream.
Spiritus will debut tomorrow at the International Spa Association (ISPA) Conference in Phoenix, Arizona, and the series will be available to all new and existing subscribers to The Stream.
Watch a preview video of Kater’s work here.
Spiritus will launch on The Stream with 5-, 10- and 15-minute guided sessions – along with deeply relaxing instrumentals for more advanced clients to do their own breathwork.
As the demand for combined modality treatments rise, Myndstream says the new series perfectly compliments other therapies such as vibro-acoustic beds and salt therapy rooms, which can be offered as bolt on services, adding an additional revenue stream to businesses.
Alternatively, therapists can choose the 5-minute practice as a preface to treatments, to help clients ease into the relaxation of the treatment, or as a finale to set them up for the day ahead.
Moross commented: “We’re thrilled to share Peter’s transformative breathwork series on The Stream – a platform that continues to support spas and therapists on enhancing the client experience by creating unforgettable and immersive wellness experiences through sound.
“It’s these value-adding, differentiating experiences that get people talking and keep them coming back for more.”
Partnerships
Beyond the launch of the new breathwork series, Myndstream has partnered with industry organisations across the wellness space; Salt Chamber, Oakworks, Circadia and Living Earth Crafts to showcase the power of music in creating multisensory experiences.
ISPA attendees this year can take advantage of Myndstream’s range of in-person experiences. These include:
Myndstream x Salt Chamber: Take a Breath Break Experience (Booth 823)
Experience a sneak peek of Kater’s new breathwork series on the Salt Chamber stand. Together with Oakworks, all three brands will showcase the power of pairing multiple modalities in delivering enhanced health and wellbeing outcomes. This activation provides a sneak peek at the power of breathwork in delivering enhanced respiratory and relaxation benefits with salt plus vibracoustic therapies.
Myndstream x Oakworks Experience (Booth 908)
Showcases the power of music and Vibro-Acoustics to deliver three wellness outcomes: sleep, relax, recharge, and performance recovery – using soundscapes created by expert curators and rooted in the science of sound. These experiences are available to all subscribers of The Stream and can be offered as revenue drivers for pre/post treatment.
Myndstream x Circadia x Oakworks, Dream Experience (Fully booked)
Imagine a spa treatment that immerses every sense in a perfect balance of vibroacoustic vibrations, soothing touch, enchanting soundscapes and evocative aromas – all while experiencing the weightlessness of zero gravity.
Drift into a peaceful calm with a luxurious facial that rejuvenates the body, mind and spirit.
Myndstream x Living Earth Crafts; ReZen™ Vibro-Acoustic Soundscape (Room 122C, limited appointments available)
Unwind your mind with Vibro-Acoustic soundscapes designed to deliver maximum resonance and relaxation to enhance treatments and promote inner harmony. Experience ReZen as a holistic unattended journey or as an addition to any wellness treatment.
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Myndstream
Myndstream has developed an affordable streaming portal for the spa and wellness industry that removes licensing risks and provides a deep and diverse library of high-quality, research-backed and purpose-built spa music.
www.myndstream.com
More details |
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