Photo: Yon-Ka Men today are looking for more than basic grooming: they want high-performance skincare solutions adapted to their lifestyle – Caitlin Kendall, senior US education manager

Yon-Ka has launched its new Beard Oil, to strengthen and soften beard hair without leaving a greasy finish.

The product comprises 100 per cent natural-origin plant oils, including castor oil, sesame oil, Inca inchi oil, as well as antioxidant vitamin E. These ingredients are said to promote a fuller, more even-looking beard while protecting the skin underneath.

The formula has a fresh citrus aroma, with contrasting notes of patchouli for depth and elegance.

Caitlin Kendall, senior US education manager, told Spa Business: “Men today are looking for more than basic grooming: they want high-performance skincare solutions adapted to their lifestyle. With the launch of our new Yon-Ka Beard Oil, we wanted to create a treatment that combines nourishment, beard strength, skin comfort and sensorial elegance in one simple gesture. Inspired by modern barber rituals and powered by 99.7 per cent natural-origin ingredients, this innovation reflects Yon-Ka’s vision of elevated men’s skincare: effective, sophisticated and deeply rooted in wellbeing."

The Beard Oil joins Yon-Ka’s men’s range, which includes a cleansing Foam Gel and Foam Scrub, Under Eye Gel, Nutri-Cream, Age-Defense moisturiser, Lotion YK and a shaving cream.

The Beard Oil is used in Yon-Ka’s Barber Ritual, which lasts 50 minutes. Designed for sensitive or reactive skin, the therapy is a precise shaving experience that incorporates the brand’s phyto-aromatic products.