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03 Sep 2015

Spa teams must find passion to ‘amplify’
BY Jean-Guy De Gabriac

Jean-Guy De Gabriac

Jean-Guy De Gabriac
photo: Tip Touch International

While the industry trend has been to simplify, Jean-Guy De Gabriac, CEO of Tip Touch International spa consultancy & training company, argues that today’s spas need to shift direction. In an exclusive Thought Leader column for Spa Opportunities, De Gabriac reveals ways in which spa teams can steer away from complacency and amplify their energy.

A few years ago, the key word was to simplify: Simplify spa menus, simplify treatment descriptions, simplify financial reports. Now, however, the pendulum needs to swing in a new direction, and spa teams need to dig deeper into their expertise and passion to amplify.

First, they must amplify immediate emotional connections. Forget about “clients”; concentrate on each person coming to the spa so they feel expected, considered, and understood. In order to treat a client as a guest, spa and wellness professionals need to consider themselves as hosts. No day should be ordinary, and spas should be places where guests look forward to going back (over & over again) to celebrate life and feel joyful!

Next, they must amplify long-lasting and documented physiological results. Over the last decade I’ve spent as a consultant and trainer, I have met therapists who punch their hours with superficial skindeep work, while others train tirelessly, understanding body mechanics, discovering new healing techniques and documenting their guests’ progress. I encourage therapists and aestheticians to steer away from complacency and strive to reach the noblest level of their craft: becoming healers and caregivers, delivering nothing short of undisputed physiological benefits that their guests will rave about to their three Fs (friends, family and Facebook).

Finally, they must amplify the scope of spa & wellness experiences. Guests should not have to choose between pampering treatments and transformative experiences: spa managers should encourage their teams to constantly raise the bar of their creativity in order to cross-link spa/salon, fitness, mindfulness and healthy food with fun.

Once you know that you have the skills to deliver serious results, make sure you make them original and exciting enough for guests to want to try them. As International Coordinator of Global Wellness Day, last June I saw so many hotel spas and day spas create amazing classes, workshops and marketing collaterals that spa-virgins and locals alike were compelled to say ‘yes’ to wellness!



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Jobs . News . Products . Magazine
NEWS
Spa teams must find passion to ‘amplify’
POSTED 03 Sep 2015 . BY Jean-Guy De Gabriac
While the industry trend has been to simplify, Jean-Guy De Gabriac, CEO of Tip Touch International spa consultancy & training company, argues that today’s spas need to shift direction. In an exclusive Thought Leader column for Spa Opportunities, De Gabriac reveals ways in which spa teams can steer away from complacency and amplify their energy.

A few years ago, the key word was to simplify: Simplify spa menus, simplify treatment descriptions, simplify financial reports. Now, however, the pendulum needs to swing in a new direction, and spa teams need to dig deeper into their expertise and passion to amplify.

First, they must amplify immediate emotional connections. Forget about “clients”; concentrate on each person coming to the spa so they feel expected, considered, and understood. In order to treat a client as a guest, spa and wellness professionals need to consider themselves as hosts. No day should be ordinary, and spas should be places where guests look forward to going back (over & over again) to celebrate life and feel joyful!

Next, they must amplify long-lasting and documented physiological results. Over the last decade I’ve spent as a consultant and trainer, I have met therapists who punch their hours with superficial skindeep work, while others train tirelessly, understanding body mechanics, discovering new healing techniques and documenting their guests’ progress. I encourage therapists and aestheticians to steer away from complacency and strive to reach the noblest level of their craft: becoming healers and caregivers, delivering nothing short of undisputed physiological benefits that their guests will rave about to their three Fs (friends, family and Facebook).

Finally, they must amplify the scope of spa & wellness experiences. Guests should not have to choose between pampering treatments and transformative experiences: spa managers should encourage their teams to constantly raise the bar of their creativity in order to cross-link spa/salon, fitness, mindfulness and healthy food with fun.

Once you know that you have the skills to deliver serious results, make sure you make them original and exciting enough for guests to want to try them. As International Coordinator of Global Wellness Day, last June I saw so many hotel spas and day spas create amazing classes, workshops and marketing collaterals that spa-virgins and locals alike were compelled to say ‘yes’ to wellness!
MORE NEWS
One&Only announces second European resort on Greece’s Kéa Island
Dolphin Capital Partners and Kerzner International Holdings Limited have broken ground on the site of One&Only Kéa Island in Greece.
GWI launches Wellness Retail Initiative
The Global Wellness Institute (GWI) has announced a new initiative to explore opportunities wellness is creating in retail.
Flyger, Fraenkel join GSN
The Green Spa Network has elected to new board members to its team: Teresa Flyger, director, global brand wellness at Hilton Worldwide and Sallie Fraenkel, founder and president of Mind Body Spirit Network.
Second Lefay Resort with 5,000sq m spa set for August opening
Destination spa Lefay will open its second luxury eco spa resort in the Italian Dolomites on 1 August.
Architect Bill Bensley to speak about sustainability at Global Wellness Summit
The Global Wellness Summit (GWS) has announced that landscape-designer-turned- architect Bill Bensley will deliver a keynote speech on hospitality design and sustainability at this year's summit in Hong Kong.
Third World Wellness Weekend will be the largest to date
This year's World Wellness Weekend (WWW) will be the largest to date, with 2,000 spas, fitness studios and health clubs taking part across 100 countries.
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