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Lavish will become a key part of the Gifted To You B2B offering but also continue to be a successful consumer product in its own right.
– Wendy Carter, managing director of Gifted To You |
Gifted to You, a B2B gifts and experiences supplier, has acquired spa gift voucher provider Lavish.
The acquisition will see the brand expand into the corporate market, with a particular focus on the incentive and reward space, as part of the Gifted To You range.
In addition, the spa experiences offered through Lavish gift vouchers will be promoted to the business community across the UK and Ireland, in a move that Gifted To You managing director Wendy Carter claims would give spa owners, hoteliers and beauty therapists the opportunity to reach a potential market of over 15 million customers.
"Our acquisition of Lavish will allow us to work with our spa and salon partners to offer spa experiences, combined with unique physical gifts. This will make us the ultimate 'all in one' gifting solution for businesses looking for something special and memorable," said Carter.
"We are delighted to have acquired the business, we predict the Lavish gift card will become a key part of the Gifted To You B2B offering, but also continue to be a successful consumer product in its own right. The acquisition feels like a natural extension of our gift portfolio and also the right move for the Lavish brand," she added.
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