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Brain upgrade app launches to reduce Alzheimer’s risk
07 Dec 2022 . BY Frances Marcellin
Cognition provides a personalised programme that targets eight ‘brain upgrade’ areas
/ Lordn / Shutterstock
Cognition provides a personalised programme that targets eight ‘brain upgrade’ areas / Lordn / Shutterstock
The Food for the Brain foundation has released a new app, Cognition, which it claims can help people cut their risk of Alzheimer’s by half.

The app is the result of a decade of research by the UK-based brain health charity, which has seen 380,000 users take their free online Cognitive Function Test.

Contrary to widespread belief, Alzheimer’s is not a natural part of aging and less than one in 100 cases is caused by genes. In the UK around 900,000 people live with dementia, but this figure is predicted to increase to 1.53m over the next 25 years. Globally 50m have dementia, but 152m people are expected to suffer from the disease by 2050. Dementia symptoms can begin as early as 30 years of age (known as young-onset dementia).

The foundation believes that if all known modifiable risk factors are targeted, this could reduce the incidence of dementia by a third.

“Alzheimer’s is preventable, but not reversible, it is not an inevitable consequence of aging,” said Patrick Holford, founder of the Food for the Brain Foundation. “We want to empower people to take charge of their own health, tracking changes and biohacking.”

To use the app, users need to register online and first take the Cognitive Function Test. The first part tests cognitive ability based on images, memory and reaction time. Then a ‘Cognition health, diet and lifestyle questionnaire’ follows. This takes 20 minutes to complete and assesses how lifestyle and diet may be affecting the user’s brain function. At the end the user receives a Dementia Risk Index (DRI) score and feedback on what they can change to lessen the risk.

Following the test, while on the DRI score page, users are invited to 'reduce your dementia risk index' and then the option to start the Cognition app appears – it costs £5 a month or £50 a year. The app sends actionable instructions, simple exercises and encouragement so users can make gradual and sustainable changes to their diet and lifestyle. Features include a daily step count, supportive groups on Facebook and Zoom and reminders via text or WhatsApp.

The Food for the Brain Foundation identified eight areas in diet and lifestyle as ‘prevention steps’: active body, essential fats, B vitamins, low-glycemic diet, antioxidants, digestion, sleep and calm and an active mind.

Ensuring adequate physical activity, particularly aerobic exercise, is key. “Exercise is important because it makes the brain do things that keep it healthy, such as growth and repair,” said Dr Tommy Wood, assistant professor of pediatrics at Washington University and a member of Food for the Brain’s scientific advisory board. “When they aren’t stimulated, the health of brain tissues deteriorates, with a knock-on effect on memory and thinking.”

Research by the NHS and University College London researchers has shown that 88 per cent of participants found the test useful and that most go on to make positive diet and lifestyle changes as a result.

The service is set to expand during 2023. “In the coming months we’ll be offering our citizen scientists a pinprick blood test to measure things such as Omega-3, vitamin D, glucose and B vitamin status,” said Holford. “Our goal is to continue to research and establish what really keeps people healthy and protects us from preventable and crippling diseases, such as Alzheimer’s. We want to create a model for sustainable healthcare that really works.”





Example of user's eight 'brain upgrade' areas before Cognitive Function Test / Credit: Food for the Brain



Example of user's eight 'brain upgrade' areas after Cognitive Function Test and taking recommended follow-up actions / Credit: Food for the Brain
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News   Products   Magazine   Subscribe
PRODUCT NEWS
Brain upgrade app launches to reduce Alzheimer’s risk
07 Dec 2022 . BY Frances Marcellin
Cognition provides a personalised programme that targets eight ‘brain upgrade’ areas / Lordn / Shutterstock
The Food for the Brain foundation has released a new app, Cognition, which it claims can help people cut their risk of Alzheimer’s by half.

The app is the result of a decade of research by the UK-based brain health charity, which has seen 380,000 users take their free online Cognitive Function Test.

Contrary to widespread belief, Alzheimer’s is not a natural part of aging and less than one in 100 cases is caused by genes. In the UK around 900,000 people live with dementia, but this figure is predicted to increase to 1.53m over the next 25 years. Globally 50m have dementia, but 152m people are expected to suffer from the disease by 2050. Dementia symptoms can begin as early as 30 years of age (known as young-onset dementia).

The foundation believes that if all known modifiable risk factors are targeted, this could reduce the incidence of dementia by a third.

“Alzheimer’s is preventable, but not reversible, it is not an inevitable consequence of aging,” said Patrick Holford, founder of the Food for the Brain Foundation. “We want to empower people to take charge of their own health, tracking changes and biohacking.”

To use the app, users need to register online and first take the Cognitive Function Test. The first part tests cognitive ability based on images, memory and reaction time. Then a ‘Cognition health, diet and lifestyle questionnaire’ follows. This takes 20 minutes to complete and assesses how lifestyle and diet may be affecting the user’s brain function. At the end the user receives a Dementia Risk Index (DRI) score and feedback on what they can change to lessen the risk.

Following the test, while on the DRI score page, users are invited to 'reduce your dementia risk index' and then the option to start the Cognition app appears – it costs £5 a month or £50 a year. The app sends actionable instructions, simple exercises and encouragement so users can make gradual and sustainable changes to their diet and lifestyle. Features include a daily step count, supportive groups on Facebook and Zoom and reminders via text or WhatsApp.

The Food for the Brain Foundation identified eight areas in diet and lifestyle as ‘prevention steps’: active body, essential fats, B vitamins, low-glycemic diet, antioxidants, digestion, sleep and calm and an active mind.

Ensuring adequate physical activity, particularly aerobic exercise, is key. “Exercise is important because it makes the brain do things that keep it healthy, such as growth and repair,” said Dr Tommy Wood, assistant professor of pediatrics at Washington University and a member of Food for the Brain’s scientific advisory board. “When they aren’t stimulated, the health of brain tissues deteriorates, with a knock-on effect on memory and thinking.”

Research by the NHS and University College London researchers has shown that 88 per cent of participants found the test useful and that most go on to make positive diet and lifestyle changes as a result.

The service is set to expand during 2023. “In the coming months we’ll be offering our citizen scientists a pinprick blood test to measure things such as Omega-3, vitamin D, glucose and B vitamin status,” said Holford. “Our goal is to continue to research and establish what really keeps people healthy and protects us from preventable and crippling diseases, such as Alzheimer’s. We want to create a model for sustainable healthcare that really works.”
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Example of user's eight 'brain upgrade' areas before Cognitive Function Test / Credit: Food for the Brain



Example of user's eight 'brain upgrade' areas after Cognitive Function Test and taking recommended follow-up actions / Credit: Food for the Brain
PRODUCT NEWS
GM Collin introduces pro-ageing Poly-Acid Peel Serum
The Poly-Acid Peel Serum is GM Collin’s latest pro-ageing solution to help combat wrinkles, fine lines and dull complexion.
Yon-ka tackles stress and sleep health with new Serum CBD and treatments
Heightened stress and poor sleep are believed to accelerate the ageing process twice as quickly. To help combat this, Yon-ka has released Serum CBD along with a 90-minute face and back sleep therapy ritual.
Dornbracht unveils new Aquahalo experience shower inspired by crystal chandeliers
Spa and bathroom fittings manufacturer Dornbracht has enhanced its portfolio with a new sculptural experience shower called the Aquahalo.
Elemis’ first standalone store to open in London’s Covent Garden
British spa and skincare giant Elemis is making a grand entrance into London's retail scene, handpicking Covent Garden's Seven Dials for its inaugural standalone store.
Myndstream teases new breathwork series in collaboration with Grammy Award winner Peter Kater
Freddie Moross, founder of wellness music provider Myndstream, has announced plans to launch Spiritus – a brand new breathwork series by Grammy Award-winning musician and composer Peter Kater – onto the company’s music streaming service, The Stream.
Full Balance reveals all-natural reflexology board
Austrian-based Full Balance has created a Big Foot massage board for communal spa areas which guests stand on to "closely mimic the experience of professional reflexology treatments".
Scottish spa industry to gather at first-ever Spa Life Scotland event
Industry event organisation Spa Life is gearing up for the first-ever Spa Life Scotland Convention, due to be hosted at the Radisson Blu Hotel in Glasgow from 28-30 April.
We Work Well organises annual pre-ISPA charity hike in Scottsdale
We Work Well founders Monica Helmstetter and Lucy Hugo have called on ISPA members to join their annual SpasPushingLimits charity hike in Phoenix, Arizona, on 22 April.
MyEquilibria combines art and outdoor exercise
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
Sothys launches pro-ageing Sun Range
French spa brand Sothys has developed the Sun Range to protect the skin against sun damage.
Bioline Jatò unveils revamped Primaluce Exfo&White line and facial
Bioline Jatò has reformulated its Primaluce Exfo&White skincare line, 30 years after it first launched.
Gaia Skincare expands presence in UK and Europe with four new spa accounts
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COMPANY PROFILES
Yon-Ka

Yon-Ka offers a comprehensive range of expert face and body treatments to meet all your clients’ ne [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
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FREE DIGITAL SUBSCRIPTIONS