|Claire Way, managing director
|Spa Strategy worked on The Phoencian’s spa
Spa Strategy was founded in 2002. Our
success was built on sound principles:
develop a deep understanding of
client/guest, and involve ‘the right people’.
Nurtured by industry visionaries Richard
Dusseau and Elaine Fenard, the core team
they assembled works together to this day
under the leadership of Claire Way.
Main products and services
Spa Strategy is a global spa and wellness
company specialising in:
• market research & feasibility
• concept development
• design & technical service
• pre-opening support
• business analysis & growth
• brand development
• ongoing management support.
We create wellness spas that realise your
vision. Combining innovative concepts with
a sustainable, operationally sound model
and beautiful design, we ensure that your
project delivers on profitability and guest
satisfaction. With over 250 projects spanning
five continents, Spa Strategy has built up
an enviable track record: bringing a fresh
perspective to the global spa and wellness
industry and delivering innovative and
Our objective is to build value in your brand.
We bring together our cross-functional
teams – comprising experts in the fields of
feasibility, design and operations – and work
collaboratively through each phase of project
development, drawing on our respective
skillsets as appropriate. We are co-workers
and friends with a broad range of interests,
talents and expertise. Our singular strengths
combine to create a truly exceptional synergy,
honed over more than a decade of working
together. Influenced and inspired by each
other, we are strong as individuals, but
strongest as a team. Our clients select the
combination of services that suits their needs
– large-scale or small, short-term or long. With
no equipment or product-line affiliation, we
can assure clients of our impartiality.
We work with hotel groups and independent
properties. Most recently we were part of
the team renovating the Phoenician Spa in
Arizona, US. Our brand development projects
include, Talise Spa for Jumeriah, Explore Spa
for Le Meridien, Spa by JW for JW Marriott.
Where in the world?
Our teams are based in North America and
Europe and have experience working on
projects across the globe.
We’re working on exciting projects in the
US, Republic of Georgia and the Maldives.
Concepts and locations vary from ski hills to
beaches and resorts to integrative wellness
Claire Way, managing director.
What the clients say
“With their in-depth knowledge, the team at
Spa Strategy was able to quickly grasp our
vision and had some great ideas on how to
achieve our goals. Needless to say, they have
become our partner of choice for our next
– Tinatin Kalandarishvili, deputy CEO, Red-Co