Hilton Hotels and Resorts has unveiled a new global spa concept called eforea: spa at Hilton.

The turnkey spa solution is intended to provide owners with a spa that is both easy to implement and customise.

Featuring an exclusive treatment menu with a core of three signature spa journeys, product lines include Kerstin Florian VitaMan and L'ITYA.

Design notes include a Vichy shower room complete with signature curved walls as well as an integrated music speaker and aroma-diffusing system to disperse signature scents around the spa. The spa's Arrival Lounge is also fitted with a custom-design lighting element that brightens as guests walk from treatment rooms.

As well as being the flagship brand of Hilton Worldwide properties, eforea will also be available at Doubletree and Embassy Suites Hotels properties.

The global head of the Hilton Hotels and Resort brand, Dave Horton, commented: "Eforea delivers the high standards guests expect from Hilton. With more than 80 spas currently in our global pipeline, eforea has the potential to evolve the spa segment of our industry on a global scale."

The inaugural eforea has opened at Short Hills, New Jersey, US, while a 'global trail of openings' is scheduled to follow in countries including Thailand, Australia, Japan, the Maldives and the United Arab Emirates. Details: hiltonworldwide.com

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