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08 May 2012

Hilton Worldwide's flagship brand opens first hotel in Qatar
BY Pete Hayman



Image: The hydropool at Hilton Doha's eforea spa

Hilton Hotels and Resorts, the flagship brand owned by Hilton Worldwide, has expanded its international portfolio to 80 countries with the opening of its first property in Qatar.

The 309-bedroom Hilton Doha is located on the capital's Corniche and boasts the Middle East's first spa to be operated under the group's signature eforea: spa at Hilton concept.

Featuring a combination of Arab-inspired design details and a contemporary finish, the new spa spans 600sq m (6,458sq ft) and contains five multi-use treatment rooms.

A Thai massage and mediation room; a couples' suite with steam rasul; and a single suite - also with a steam rasul - also feature, in addition to an extensive thermal lounge.

The thermal lounge houses a traditional sauna; two aroma steam experiences; a hydropool; an ice chute; and two experience showers, while also providing access to the spa garden.

In line with the growing international portfolio of eforea-branded spas, Hilton Doha offers treatments using LIT'YA; Kerstin Florian; VitaMan; and Peter Thomas Roth.

Rudi Jagersbacher, area president for Hilton Worldwide in the Middle East and Africa, said: "Introducing eforea: spa at Hilton into this region is of great importance to us and supports our strong pipeline of individual hotels and growth of our market leading brands."

Details: www.doha.hilton.com


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