26 Jun 2019 Spa Business: uniting the world of wellness
 
 
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Beauty Therapist
Salary: Competitive
Location: Knightsbridge, London, UK
Company: Urban Retreat



Senior Spa Therapist
Salary: Competitive Salary & Benefits
Location: Spa at The Bulgari Hotel & Residences, London, United Kingdom
Company: The Bulgari Hotel London



Spa Attendant
Salary: Competitive Salary & Benefits
Location: Spa at The Bulgari Hotel & Residences, London, United Kingdom
Company: The Bulgari Hotel London



Spa Therapist
Salary: Competitive Salary & Benefits
Location: Spa at The Bulgari Hotel & Residences, London, United Kingdom
Company: The Bulgari Hotel London


Spa Therapists
Salary: Competitive salary plus benefits
Location: Fawkham, UK
Company: Brandshatch Place Hotel and Spa
Spa Therapists
Salary: Competitive salary plus benefits
Location: Fawsley, Daventry, UK
Company: Brandshatch Place Hotel and Spa
Spa Therapists
Salary: Competitive salary plus benefits
Location: St Helier, Jersey
Company: Grand Jersey Hotel and Spa
Spa Therapists
Salary: Competitive salary plus benefits
Location: Sutton Coldfield, UK
Company: New Hall Hotel and Spa
Spa Therapists
Salary: Competitive salary plus benefits
Location: Ingliston, Edinburgh, UK
Company: Norton House Hotel and Spa
Spa Therapists
Salary: Competitive salary plus benefits
Location: Redhill, Surrey, UK
Company: Nutfield Priory Hotel and Spa
Spa Therapists
Salary: Competitive salary plus benefits
Location: Brockenhurst, Hampshire, UK
Company: Rhinefield House Hotel
Spa Therapists
Salary: Competitive salary plus benefits
Location: Nantwich, UK
Company: Rookery Hall Hotel and Spa
Spa Therapists
Salary: Competitive salary plus benefits
Location: Wetherby, West Yorkshire, UK
Company: Wood Hall Hotel and Spa
Spa Therapists
Salary: Competitive salary plus benefits
Location: Wetherby, West Yorkshire, UK
Company: Wood Hall Hotel and Spa
Spa Therapists
Salary: Competitive salary plus benefits
Location: Guernsey
Company: St Pierre Park Hotel and Golf Resort




in this issue

• Virtual reality massage centre to launch in LA
• Underground spa for The Langley






News headlines
Piscina & Wellness Barcelona announces competition to build seaside aquatic centre  
Piscina & Wellness Barcelona announces competition to build seaside aquatic centre

By Andrew Manns

Piscina & Wellness Barcelona (PWB) has launched an international contest for architecture students to conceptualise a new aquatic centre. According to the company, the future leisure facility will be designed for public bathing and will occupy a tract of land on Barcelona’s waterfront, between “Drassanes Quay .... more>>
GOCO Hospitality to create advanced medical wellness destination in Kazakhstan  
GOCO Hospitality to create advanced medical wellness destination in Kazakhstan

By Jane Kitchen

International wellness consultancy, development and management firm GOCO Hospitality is working on a wellness resort in a heritage property in Kazakhstan that was once one of the most advanced sanatoriums during the Soviet era. Now, the Foundation of the First President of the Republic of Kazakhstan has .... more>>

Glamping resort Shinta Mani Wild opens luxury spa  
By Lauren Heath-Jones

Bensley Collection - Shinta Mani Wild, a luxury glamping resort in Cambodia, has opened a new spa which fuses alfresco riverside treatments with ancient Khmer practices and products made .... more>>
Okura Tokyo to bring Annayake brand to Japan with new 27th floor spa  
By Jane Kitchen

Hotel Okura Tokyo Co., Ltd. has announced that The Okura Tokyo, due to open on 12 September 2019, will offer the Okura Fitness & Spa Annayake beauty and wellness facility. This new .... more>>
 Lotte New York Palace to be home to first American ila Spa  
By Jane Kitchen

Lotte New York Palace has partnered with luxury, organic-grown skincare and lifestyle brand ila to open its first branded spa in the US. The 7,000sq ft ila Spa at Lotte New York Palace .... more>>
 Wellness Tourism Association introduces new  
By Jane Kitchen

There was business as well as wellness on the agenda as the Wellness Tourism Association (WTA) held its second annual membership meeting at Canyon Ranch in Tucson, Arizona, US, from 29-30 .... more>>
Troon Pacific unveils US$34m wellness mansion in San Francisco  
By Andrew Manns

California-based real estate group Troon Pacific has completed “Residence 2646” a US$34m (€30.1m, £26.7m) wellness-orientated mansion in San Francisco. Conceived by the company’s in-house .... more>>
China’s ‘city of the future’ will have wellbeing as its focus  
By Andrew Manns

Design firms Skidmore, Owings, & Merrill (SOM) and TLS Landscape Architecture (TLS) have teamed up to masterplan a wellness-focused city in a recently incorporated district of Hebei, China. .... more>>
Cornish spa to reflect the area’s rich mining history  
By Jane Kitchen

A multi-million pound spa is set to debut on England’s most southerly coast this summer. The Mullion Cove spa – at the hotel by the same name – will feature expansive views over .... more>>
Guests to sleep in ‘Human Cocoons’ at upcoming Mexican resort dedicated to the search for happiness  
By Jane Kitchen

A new project in Mexico will be focused on a transformational travel experience designed to increase guests’ level of consciousness and help them live a happier, healthier and more abundant .... more>>
Mindbody appoints new European managing director  
By Jane Kitchen

Wellness industry technology platform Mindbody has appointed Phil Coxon as managing director of Mindbody Europe. The company said Coxon’s role will see him take the lead on managing all .... more>>
Private lagoon watsu treatment, detox elixirs: Le Sereno St Barths debuts new spa  
By Jane Kitchen

Sereno Hotels has unveiled a new spa at Le Sereno St Barths following damage from Hurricane Irma in September 2017. The expanded spa and wellness area includes a menu from new treatment .... more>>
 

Click here to visit the Gharieni GmbH website>>
 
The future of medical spas explored in first-ever Swiss Medical Spa & Hospitality Think Tank  
By Jane Kitchen

The EHL Swiss School of Tourism and Hospitality (SSTH) hosted the first Swiss Medical Spa & Hospitality Think Tank on 6 June 2019 in Chur-Passugg, Switzerland. This one-day forum saw .... more>>
GWI Initiative names top hot springs trends worldwide  
By Jane Kitchen

The Global Wellness Institute has released the top five trends in hot springs as identified by the GWI’s Hot Springs Initiative. The new forecast draws attention to World Bathing Day, a .... more>>
First renderings revealed for Front & York Residences in Brooklyn's DUMBO district  
By Andrew Manns

Morris Adjmi Architects have unveiled the first set of renderings of the Front & York Residences, a resort-style residential development currently taking shape in Brooklyn’s DUMBO district. .... more>>

Features
Book4time

Promotional feature:
Book4time


As Book4Time celebrates its 15th anniversary, we talk to founder and CEO Roger Sholanki about his passion for the spa and wellness industry
Comfort Zone

Promotional feature:
Comfort Zone


Skincare brand Comfort Zone has partnered with Wellness for Cancer to create a new programme of spa treatments for people touched by cancer. Barbara Gavazzoli tells us more
Training & education

Software:
Training & education


From bespoke training programmes to 24/7 support teams and company super-users, how are software suppliers helping spas get the most out of their systems?
Blackberry Mountain

New Opening:
Blackberry Mountain


Sister property to iconic Blackberry Farm revealed
Neil Jacobs

People profile:
Neil Jacobs


Neil Jacobs reveals what the IHG buyout means for Six Senses
Civana

New Opening:
Civana


Civana opens spa with a focus on democratic wellness
Camylle

Promotional feature:
Camylle


Marc Massing from Camylle explains the benefits of aromatherapy in a spa’s wet areas
Dr Tom Stubbs

People profile:
Dr Tom Stubbs


Dr Tom Stubbs talks epigenetics tests and spas
Jungle VIP

Spa Design:
Jungle VIP


Kim Megson ventures deep into Mexico’s jungle to discover how two Chablé resorts with Mayan spas are aiming to redefine wellness
spa-kit.net

Product Innovation:
spa-kit.net


Product and equipment launches
Dale Hipsh

Interview:
Dale Hipsh


The senior VP of hotels at Hard Rock International tells Katie Barnes why its music-centric spa menu is striking the right chord with consumers and the media
DNA testing

Everyone’s talking about:
DNA testing


How are spas using DNA tests to offer the ultimate personalised services? Julie Cramer investigates
Iyashi Dome

Promotional feature:
Iyashi Dome


Iyashi Dome: the original Japanese far infrared sauna experience
Spa product news

Aromatherapy Associates x Aera collection encourages users to be at one with nature

Aromatherapy Associates x Aera collection encourages users to be at one with nature

FROM SPA-KIT.NET

Aromatherapy Associates has partnered with Aera, an innovator in scent and microdroplet technology, to create a series of fragrance capsules.
 
Saltabilty opens new head office following significant growth

Saltabilty opens new head office following significant growth

FROM SPA-KIT.NET

Saltability, a specialist in Himalayan salt stone massage, has relocated to new headquarters in Boca Raton, Florida after significant company growth.
 
Ferrari designer Ken Okuyama reveals 'most technologically advanced' massage chair on the market

Ferrari designer Ken Okuyama reveals 'most technologically advanced' massage chair on the market

FROM SPA-KIT.NET

DreamWave, developers of luxury full-body shiatsu massage chairs, has launched the DreamWave M.8.
Beauty product news

New Phytomer Marine Mist transports users to the seaside

New Phytomer Marine Mist transports users to the seaside

FROM BEAUTY-KIT.NET

French Marine skincare brand Phytomer has launched a new professional facial spray that will become an integral step in all Phytomer treatments.
 
Caudalie Suncare range protects the skin and the environment

Caudalie Suncare range protects the skin and the environment

FROM BEAUTY-KIT.NET

Caudalie has created a suncare collection that protects both the skin and the environment.
 
Vinésime launches Élixir Du Temps to combat signs of ageing round the eyes

Vinésime launches Élixir Du Temps to combat signs of ageing round the eyes

FROM BEAUTY-KIT.NET

Vinésime, a professional vino-cosmetics brand based in France, has launched a new eye emulsion that is designed to combat the signs of ageing.
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Video gallery

Book4Time
The most Innovative Spa Software tailored to grow and drive any wellness business and effortlessly manage multi-locations spas or activity based wellness centers.
Visit website>>

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Click on a catalogue to view it online
 

 
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Company profile
Promet Spa Wellness

Mehmet Kabas established Promet in 1993, and Aysegul Sungur joined the company the same year.

romet has grown to become a major company in complete design and implementation of spa and wellness centres worldwide. Promet has wide experience with hundreds of projects completed in both domestic and international markets.
View full profile>>
 
Featured Suppliers
Fashionizer Spa offers wellness promotion to celebrate Global Wellness Day

In celebration of Global Wellness Day, Fashionizer Spa is contributing with a Wellness Promotion, offering 15 per cent off of selected items.
  Fashionizer Spa offers wellness promotion to celebrate Global Wellness Day
Crown overhaul changing rooms at Saunton Sands spa

Saunton Sands Hotel in Devon, UK, has completed a £2m expansion of its spa and wellness facilities.
  Crown overhaul changing rooms at Saunton Sands spa

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06-07 Jul 2019

In Your Element Festival

Monte-Carlo, Monaco



Click here to visit the The Wellness website>>

Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd
Jobs . News . Products . Magazine
New Opening
Sister Act

The owners of the renowned spa at Pennyhill Park, UK, have launched a purpose-built, £14m spa in the picturesque South Downs. But how will the new opening make its own mark in the industry? Katie Barnes pays a visit

By Katie Barnes | Published in Spa Business 2019 issue 2

When the 45,000sq ft (4,181sq m) spa opened at the stylish Pennyhill Park in 2003 it was one of the largest destination spas in Europe. Located just 27 miles from London, it quickly became a favourite escape for stressed-out city folk and has scooped up numerous awards. So when the owners, Exclusive Hotels, revealed a new standalone spa building for its sister property in the South Downs countryside in February expectations were high.

Developed over four years by Felce & Guy architects and Sparcstudio spa designers, to the sum of £14m (US$18.5m, €16.4m), The Spa at South Lodge does not disappoint. So what makes it stand out and will it be as successful a business as The Spa at Pennyhill Park which turns over £5m (US$6.5m, €5.8m) a year?

Bringing the outside in
Nature has hugely influenced the design of this 44,000sq ft (4,088sq m), two-storey spa. The building itself has a curved, grass-covered roof in a nod to the sweeping South Downs, with floor to ceiling windows making the most of the views. Further inspiration comes from the rich botanical history of the grounds by naturalist Frederick DuCane Godman which date back to the 1800s and boast more than 360 species of trees and plants from the Azores, Caribbean and Central & South America.

Inside, the 14 treatment rooms – named after and with décor inspired by onsite plants – host therapies using Exclusive’s own product range, as well as Omorovicza which is made from thermal waters and mud from Budapest. Additional touches include tables carved from logs, leaf laying motifs and the Forest Green marble-lined pool hall.

Sparcstudio director Beverley Bayes is particularly proud of the thermal suite created in collaboration with Helo UK. “It’s not massive but it has some bespoke experiences,” she says. “The camomile-infused sauna with its curved wooden fins on the ceiling is definitely something different. The jasmine steamroom is quite special too.” South Lodge has been one of the biggest projects for Sparcstudio, which has created top UK spas such as those at Calcot Manor and Center Parcs. It was responsible for the overall spa concept, working on space planning through to commissioning pieces of furniture and interior finishes.

Outside, large terraced sundecks surround the UK’s first heated natural swim pond that’s filtered by plants, plus a hydropool and the Watershed eatery. Danny Pecorelli, MD at Exclusive, says: “We learnt a huge amount about spa at Pennyhill and South Lodge has been built to further elevate the customer journey. Predominately around the scale of the outdoor space and how we can incorporate the outside in and inside out so the experience is maximised whatever the weather.”

Going local
To give the business an edge, South Lodge brought in spa operations manager Sara Young. An energetic leader of the 65-strong spa team, Young retrained as a therapist eight years ago following a career change. “I used to sell aircraft engines for Rolls Royce,” she reveals, “and while travelling the world I got to experience luxury spas. My background is in finance and business management, so I’m probably different to most spa managers.”

Drawing on her business background, Young has worked with Pecorelli to map out a spa model that will draw in local customers – a market that’s often overlooked by hotels but one which is proving to be of growing importance. In fact, some of the latest research from CBRE shows that 46 per cent of spa revenues in US hotels now comes from locals (see SB18/2 p82).

One way of pulling in nearby customers is to offer memberships. The Spa at South Lodge has two: a five-day and seven-day option costing £2,000 (US$2,613, €2,320) and £2,500 (US$3,266, €2,900) a year plus joining fees. Prior to opening, 130 people had already signed up and Young says there isn’t a cap – “we’ll stop when it starts getting too busy” – adding that Assa Abloy locker bands will be used to track numbers and usage.

To appeal to the local market even more, the spa has a stylish yet welcoming 70-seat Mediterranean restaurant that’s open to spa guests and members as well as the general public. Botanica serves delicious healthy food such as grilled figs and spiced roasted cauliflower. Pecorelli says: “Food has evolved so much in the last 20 years [since opening Pennyhill] and we really wanted to make it one of the key heartbeats of the spa experience.”

In addition, the Ridgeway Beauty Bar – named after a local sparkling wine offered during services – and barbers are also open to the public. Bayes comments: “I’m so proud of the spa design because it’s got so many elements which have come together as a whole – fitness for example isn’t just spa fitness, it’s a centre of excellence in its own right. There are no secondary spaces. The restaurant, beauty bar and barbers are all well thought through and work from a functional standpoint.”

Purposeful pricing
With her business hat on, Young also approached spa pricing with purpose. A basic manicure, for example, is based on what she refers to as “premium high street pricing” and costs £25 (US$33, €29). “Often members will go somewhere cheaper to get their nails done,” she says “but it makes sense to be competitive if your cost per treatment isn’t that high compared to a facial. We want people to use the spa more and if it’s busy in the beauty bar it will be busy in the restaurant.”

Similarly, there’s a £10 premium for manual massage to encourage customers to go for the 60-minute bamboo massage, priced at £105 (US$137, €122) in the week, instead. Manual massage won’t be included in spa day packages either. The idea being, it will lessen staff burnout. “I’ve worked on cruise ships and witnessed the fast rate of staff turnover first hand,” says Young, who focused on revenue management for Canyon Ranch at Sea before managing a leading UK spa at Chewton Glen. “Yes it’s about making money, but at what cost do you make that money? Staff retention is a key area here and at the hotel so it will be interesting to see what happens at the six month mark.”

Comfortable luxury
With a strong plan in place, The Spa at South Lodge has a sturdy base on which to grow. And it’s an important element of Exclusive’s overall business which includes seven hotels and venues in the UK. “Our spas work as a stand alone business,” says Pecorelli. “The Spa at Pennyhill represents about 8 per cent of our total group turnover, generating over £1m (US$1.3m, €1.2m) EBITDA. Spas are also hugely beneficial to the hotels as they drive occupancy and rate as well as overall positioning.”

For Young, the initial goal is to “get the members in here and make them happy as that’s going to be a solid revenue stream for us”. Capturing the corporate market guests at South Lodge is another focus. “A lot of hotels go down the spa day route, but if we do really well with memberships and the restaurant then we won’t have to rely on them.”

But what does she think makes this spa so significant? “We’re really looking to get those eco-credentials with our biomass boilers, natural pool, wild swimming and green roof,” she says. “But the big thing for me is that we’re a five-star, impeccable facility but informal.”

Bayes echoes these sentiments. “To quote Coco Chanel – luxury isn’t luxury unless it’s comfortable. And that’s at the heart of our design.”

At a glance: The Spa at South Lodge
The Spa at South Lodge

Hotel rooms: 85

Size of spa: 44,000sq ft (4,088sq m)

Treatment rooms: 14 single and one double

Other facilities: Botanica restaurant and lounge; Ridgeview Beauty Bar; Grizzly’s male grooming; spa boutique; pool and thermal suite; mineral mud suite; relaxation lounge; gym; group cycling studio; yoga/pilates studio; and spa gardens with 100-seat terrace, hydropool and natural pool

Spa staff: 65 – including 18 therapists, plus one senior and one head therapist

Suppliers: Assa Abloy, BC Softwear; Helo UK; Gharieni – distributed by Ellisons; Jessica; Mii make up; Ojmar; Omorovicza; Spa4 deep relax loungers

The Botanica restaurant is a central hub

the jasmine steamroom
Spa4 deep relax loungers
Beverley Bayes
Danny Pecorelli
The £25 basic manicure is competitively priced to secure business from members and locals
Sara Young
South Lodge is focusing on bamboo massage over manual massage to help ease therapist RSI
 


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