For over 20 years, Freemotion has been an innovator and trailblazer, developing game-changing fitness equipment and technology to transform health and fitness facilities the world over.
Freemotion was the first company to introduce cable-based strength training to the industry, going on to revolutionise cardio fitness with the Incline Trainer and the world’s first road-simulating bike. Today, Freemotion cardio machines are powered by iFIT— the world’s number one health and fitness platform – allowing users to work out in the most exciting destinations on earth.
Freemotion was rebranded as ‘Freemotion from iFIT’ in 2021, reflecting a shared vision with its parent company, iFIT Health & Fitness Inc, to offer omnichannel solutions through iFIT to an ever-growing community of more than six million members in over 120 countries.
Dan Toigo, MD of Freemotion and senior VP of iFIT Health and Fitness, talks about the brand’s success and what lies ahead in 2022.
Future plans
“iFIT-powered Freemotion cardio machines offer some of the world’s only truly interactive, connected fitness experiences and are a reflection of our heritage and commitment to always innovating, pushing boundaries and delivering excellence within the global fitness market.
“Our inclusive strength training solutions ensure all exercisers can reach their goals with a high-quality, total-body workout,” he says.
“The combination of Freemotion and iFIT allows operators to transform their facilities into an entire world of health and fitness, where members can work out across the globe with renowned coaches and athletes.”
Toigo adds, “Freemotion and iFIT deliver omnichannel solutions that empower members to train wherever they are – at the fitness centre, at home or on the go, with the perfect blend of physical fitness, mental health, nutrition and recovery.
“Each piece of equipment has been meticulously designed and developed to deliver an interactive, engaging and personalised experience where users are fully immersed in the workout. The equipment responds automatically in time with what’s happening on-screen, as iFIT trainers adjust the speed, incline, decline and/or resistance.
“With a near-endless selection of live and on-demand workouts to choose from, Freemotion and iFIT are the ideal partners for operators to drive retention and lifetime value.”
Open access for all
Freemotion also recently announced the launch of the new Genesis Dual Cable Cross – Inclusive Use, a machine that makes strength training accessible to all, with open design for wheelchair accessibility and weight stacks with touch and colour contrasts to accommodate visually impaired users. The new machine also meets ASTM international standards.
“Offering an inclusive environment to those looking to train at a club or gym is important,” Toigo says. “Our industry strives to make people healthier and fitter and that includes people with disabilities.”
From iFIT-powered cardio experiences to the Genesis Dual Cable Cross – Inclusive Use, Freemotion is constantly evolving and committed to meeting the ever-changing fitness landscape with innovative solutions.
“Successful operators must provide an interactive, connected fitness offering to meet their members’ diverse needs and expectations,” says Tony Ali, Freemotion UK country manager. “With iFIT, game-changing technology and innovation already existing in the UK, providing omnichannel experiences that drive engagement and retention.”
Gyms without walls
“Since the start of the pandemic, businesses, brands and operators have had to react and respond faster than ever before,” says Toigo, “Freemotion’s Jeff Esswein coined the phrase “gyms without walls” to describe when facilities closed their doors and pivoted to digital services, engaging and motivating members who couldn’t work out at the gym.
During this time, we’ve pushed to make this phrase a reality for our customers. Integrating Freemotion and iFIT allows facilities to have more digital touchpoints with members because the club of today – and beyond – is truly one without walls.”
The driving force behind this vision is a passion for innovative technology that, ultimately, makes a positive impact on people’s lives.
“Technology is more than a word at Freemotion and we are more than a fitness manufacturer,” Toigo concludes. “We’re in this game we call a ‘business’ to empower everyone, of all abilities, with immersive, inclusive and rewarding experiences centred around health and fitness. Everything else is just a by-product of that primary goal.”
More: www.freemotionfitness.com
Email: [email protected]
Tel: +44 7719 554216
