Revolutionising Wellness with Robotic Massage Technology
Located in the heart of Québec’s countryside, Euro-Spa Wellness Resort in Saint-Ignace-de-Stanbridge has long been a destination for holistic relaxation and advanced spa experiences. In December 2022, the resort took a bold step toward innovation by integrating two iYU wellness robots, becoming the first center in North America to offer massage session by AI.

iYU, our advanced robotic system designed to deliver personalised wellness sessions based on therapeutic expert massage techniques, quickly became a valued addition to the Euro-Spa offering.

Key Outcomes
• Strong Guest Engagement
Many of Euro-Spa’s loyal guests now return several times a year, having developed a habit of booking their iYU sessions in advance as a key part of their wellness routine. What’s particularly notable is that there’s no typical iYU user profile: iYU appeals to a wide demographic — from wellness enthusiasts to older clients, some of whom have become true iYU addicts. The ease of use and consistently high-quality experience resonate across generations.

• Fast Return on Investment
Within just 12 months, the iYU service had become profitable, generating revenue both through direct sessions and increased brand visibility. The presence of iYU also positioned Euro-Spa as a forward-thinking destination in the wellness sector.

• High Satisfaction Rates
Guests reported a satisfaction rating of 4.37 out of 5, praising the effectiveness, relaxation quality, and the uniqueness of the experience. The ability to personalise intensity and target zones was frequently mentioned as a highlight.

Additionally, many guests appreciated the privacy of being alone during the session, which allowed for a deeper sense of relaxation and emotional release — a key factor contributing to the overall success of the iYU experience.

This case confirms how iYU can seamlessly integrate into traditional spa environments, enhance the guest experience, and generate rapid returns.

Euro-Spa’s success is a clear demonstration of the AI-massage potential to shape the future of wellness services.

Enhancing Sport Recovery with Robotic Wellness Technology
In February 2024, The Brick, a high-end fitness club located in Antwerp, Belgium, integrated iYU, our innovative AI-massage solution, as part of its services. Designed to deliver targeted sport recovery and relaxing sessions based on advanced massage techniques, iYU is now an essential part of the gym's holistic approach to performance and wellbeing.

Included as a benefit within the membership for over 3,000 members, iYU helps athletes and active individuals recover more and relax efficiently, without compromising on personalisation or experience quality

Marketing and Brand Alignment
With a strong visual identity and a well-established presence on Instagram (14.500 followers), The Brick positioned iYU as a premium feature — aligning perfectly with its luxury, performance-driven image. High-end content and strategic storytelling showcased iYU as an exclusive, high-tech solution for muscle recovery and relaxation.

iYU is always available to members and can be easily booked through the gym's app, just like any other class or service offered. The system is fully autonomous, requiring no dedicated staff, which makes it both convenient for users and efficient for the facility. This seamless integration reinforces The Brick's image as a forward-thinking, tech-savvy fitness destination.

Key Results

Strong Member Engagement
iYU quickly gained traction among gym-goers, with an average of 77 sessions per week, totaling 4,018 sessions in the first year alone. Its availability and efficiency made it a favoured recovery tool.

Excellent User Satisfaction
The Brick's members rated iYU at an impressive 4.38 out of 5, citing its ability to ease muscle soreness, improve recovery times, and deliver a professional, enjoyable experience — all without requiring staff assistance.

Significant Visibility and Brand Positioning
Beyond social media success, a dedicated press campaign around iYU generated substantial attention, helping The Brick position itself as an innovative and ultra-premium fitness destination.

The estimated advertising value (Ad Value) generated during the first month alone exceeded the acquisition cost of iYU, clearly demonstrating its impact not only on member engagement, but also on brand visibility and reputation.

This case demonstrates how iYU can elevate the wellness offering of high-performance fitness environments, supporting both physical recovery and premium brand identity. Its seamless integration, frequent use, and positive feedback make it a smart investment for forward-thinking gyms.