Spa Business - WTA members outline five wellness travel trends...
22 Aug 2019 Spa Business: uniting the world of wellness
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

04 Feb 2019

WTA members outline five wellness travel trends
BY Jane Kitchen

The Going Solo trend that many of WTA's members are witnessing supports the results of the recent Wellness Vacation survey, in which close to 25 per cent of respondents reported a preference for solo travel

The Going Solo trend that many of WTA's members are witnessing supports the results of the recent Wellness Vacation survey, in which close to 25 per cent of respondents reported a preference for solo travel
photo: Shutterstock 430875253

Celebrating its first-year anniversary, and following the release of its first survey on Wellness Vacations, the Wellness Tourism Association (WTA) polled its members to find out the top wellness travel trends for 2019.

With the burgeoning popularity of wellness travel on a global basis – the Global Wellness Institute predicts the wellness tourism sector will reach close to $1 trillion U.S. on a global level by the year 2020 – the WTA predicts growth for the following five trends:

1. Going Solo: The Going Solo trend that many of our members are witnessing supports the results of the WTA’s recent Wellness Vacation survey in which close to 25 per cent of respondents reported a preference for solo travel. At Fairmont Chateau Lake Louise in Banff National Park, Alberta, Davina Bernard, director of wellness, said that 50 per cent of their wellness package guests are women traveling solo, a figure that increases to 75 per cent for three- and four-night retreats.

At Canyon Ranch resorts in Lenox, Massachusetts and Tucson, Arizona, president and COO Thomas Klein said: “half of our guests are solo travellers, and many of them are seeking an immersive, self-reflective experience.” While the integrative wellness brand historically skews higher with female guests, in general, Klein points out an increase in solo male travellers desiring to regain a sense of purpose and focus on self-care.

Tammy Petersen of Chicago-based Retreats Unlimited said: “Our retreats are mostly luxury, so while we thought that people would travel together to save money, we are seeing so many solo travellers – especially women.”

Petersen elaborated that when her team asked clients why they came alone, the prevailing response was that they were taking control of their health and wanted their journeys to be private and personal. “Even when they ask friends to join them,” said Petersen, “they never share rooms.”

2. Rise in Newcomers: “In 2018, approximately 50 per cent of our guests were new to Pritikin,” said Jennifer Weinberg, director of marketing communications at the Miami wellness retreat. She said that with the ease of spreading the word via social media, coupled with a rising interest in health and wellness travel, “we believe that this trend is here to stay.”

At Canyon Ranch resorts, “new guests make up nearly 50 per cent of our business,” said Klein. “We’ve observed this growing trend over the last few years, and it appears to be continuing strong.”

Bernard said that “95 per cent of the people who attend all-inclusive retreats at Fairmont Chateau Lake Louise have never attended a wellness retreat before.” Supporting this trend, over 60 per cent of WTA Survey respondents indicated that they had never taken a Wellness Vacation as they themselves described, but hoped to do so in the near future and wanted more information.

3. Greater Flexibility with Length of Stays: Members are seeing demand for a wider range of durations for retreats and programmes. Kathleen LeSage, co-owner of the 40-year-old New Life Hiking Spa in Killington, Vermont, said that over the past three years, the number of guests that have stayed longer than two weeks has increased by 90 per cent. “The trend to longer stays prompted us to add the 21-night wellness retreat launched in 2017,” she said.

Simultaneously, Canyon Ranch has seen a decrease in guests’ average length of stay, as customers, said Klein, “are seeking shorter and more frequent trips.”

Hilton Head Health’s senior VP of sales and marketing Jessica Brantley said that while “annual visits” have been popular for years, guests are now planning out shorter, more frequent trips (two to four times per year) to stay on track, while others are dedicating resources to commit to an 8- to 12-week stay to make a significant and efficient impact on their health.

She has also observed that while such bookings might have once been considered impulsive trips to, perhaps, drop a few pounds, H3 has found guests to be more structured and intentional with their wellness travel plans of late. Twenty percent of guests at Hilton Head Health plan their next visits before they leave, she said.

4. Mental Health Matters: Petersen of Retreats Unlimited said this might be the most “exciting trend for us.” She is seeing more of her retreat participants totally shut down for a few days, and when this happens, “there are often tears, deep conversations, and expressed feelings that they are not the only ones going through something.” She says they come for the yoga and fitness, but leave with a better sense of their own mental health.

Bernard said her wellness guests “might have been searching for ‘yoga retreats’ online, but it is the content around ‘mindfulness’ and how to live your best life that they tell us is the best part of our retreats.”

In response to demand from guests for more mindfulness education, Pritikin has added a licensed psychologist to its roster of medical experts which, according to Weinberg, “will not only increase the availability of one-on-one mental health consultations, but add new lectures, including Mindset Maintenance covering strategies to stay on track and prevent reversion to unhealthy habits.”

And, at Kamalaya Wellness Sanctuary in Koh Samui, Thailand, co-founder Karina Stewart is also seeing an increasing number of guests who desire to address their mental health and wellbeing, along with their physical health.

5. Demand for Specific Solutions and Increasing Awareness of Value Proposition: Consumers are becoming more aware of the value associated with a true Wellness Vacation that is planned with a specific goal and carefully researched to ensure the right fit prior to booking.

At Kamalaya, Stewart has witnessed “more guests coming from all over the world because they are dealing with stress and stress-related symptoms due to their fast-paced lifestyles.”

She is seeing an increasing number of travellers looking for health solutions and a results-focused approach to such health concerns as stress management, insomnia, and achieving a healthy weight. “The vast majority of guests come to Kamalaya with a goal in mind, whether it’s clearly defined (e.g. stress, detox or fitness) or less defined, such as a need to reset internally (e.g. to address difficult life changes back home, relationship breakup, change of job, or emotional imbalance due to the loss of a loved one, perhaps). Some want to re-establish better lifestyle habits, eliminate some unhealthy habits, and fulfil the need to reset themselves,” said Stewart.

Stewart said over the years, they’ve seen a growing number of guests experiencing pain, discomfort and other symptoms related to physical misalignment. Just this past November, she adds, Kamalaya introduced a new Structural Revival wellness programme to help guests find solutions.

At Eupepsia Wellness Center in Bland, Virginia, co-founder Shivani Schneider said solution-based programmes are most in demand, in particular the four- to seven-day (and longer) De-stress & Relax retreats, closely followed by Customized Weight Management retreats.

She added that “through personal assessments of each guest, we also became aware that many of them suffer from some type of sleep disorder, which is the direct result of imbalances in the body - and our programs are specifically tailored to help find solutions by addressing imbalances at their root cause."

Klein said that Canyon Ranch is “experiencing a phenomenon where people spanning various demographics and psychographics are increasingly seeking a healthy, vibrant and balanced lifestyle.”

He said that when Canyon Ranch opened 40 years ago, no one knew what wellness meant. Now, he says, “consumers understand it, value it and, increasingly, expect and demand it at home, in the workplace and on vacation.”




Connect with
Spa Business
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
The Spa at Windsor Court to undergo major renovation
The Spa at Windsor Court to undergo major renovation   20 Aug 2019

The Spa at Windsor Court Hotel in New Orleans, US, is set to undergo a major renovation that will see the addition of new relaxation spaces and .... more>>
Four Seasons to open resort in Los Cabos with Oasis Spa
Four Seasons to open resort in Los Cabos with Oasis Spa   19 Aug 2019

Four Seasons will open a resort in Los Cabos, Mexico this November, featuring a 15,855sq ft Oasis Spa. Designed by Guerin Glass Architects, the .... more>>
Emma Darby named COO of Resense
Emma Darby named COO of Resense   16 Aug 2019

Leading wellness consultancy Resense has announced the promotion of Emma Darby to the position of chief operating officer (COO). Darby benefits from .... more>>
ISPA research: More men visiting spas than ever before
ISPA research: More men visiting spas than ever before   16 Aug 2019

Research by the International Spa Association (ISPA), has revealed that more men are going to spas than ever before, with stats indicating that 49 per .... more>>
Global Wellness Summit relocates from Hong Kong to Singapore
Global Wellness Summit relocates from Hong Kong to Singapore   15 Aug 2019

Susie Ellis, chair of the Global Wellness Institute, has announced the 2019 Global Wellness Summit will move from Hong Kong to Singapore. Dates will .... more>>
Company profile


TouchAmerica, inc

Originally manufacturing portable massage tables, TouchAmerica would grow into a internationally known spa equipment company.

View full profile>>

Catalogue gallery


Featured Supplier

Hand Picked Hotels launches The Hive to improve work/life balance for employees

Hand Picked Hotels launches The Hive to improve work/life balance for employees

Independent country house hotel group, Hand Picked Hotels, has partnered with Reward Gateway to launch a new bespoke interactive platform. More>>




in this issue

• Equinox's home fitness launch overshadowed by Trump furore
• Holmes Place founder takes over TRIB3
• Merlin Entertainments returns to growth



Spa jobs




Therapist
Salary: Competitive Salary and Benefits
Location: London, UK
Company: Strip Wax Bar & Boutique
Fitness and Wellbeing Manager
Salary: £36,405 + competitive benefits
Location: Thamesmead, London, UK
Company: YMCA Thames Gateway
Spa Therapist
Salary: Up to £18,305 per annum
Location: Belfast, Northern Ireland, UK
Company: GLL
Diary dates
Powered by leisurediary.com




03 Sep 2019

Spa Business Bootcamp Course

Laico Hotels & Resorts Regency, Nairobi, Kenya


05 Sep 2019

Spa Business Bootcamp Course

Sarova Whitesands Beach Resort & Spa, Mombasa, Kenya



Spa Business magazine 2019 issue 2
Spa Business
2019 issue 2

View issue contents
View on turning pages
Download PDF
  New Opening: Civana
Civana opens spa with a focus on democratic wellness More>>
  Everyone’s talking about: DNA testing
How are spas using DNA tests to offer the ultimate personalised services? Julie Cramer investigates More>>


Spa Business magazine 2019 issue 1

Spa Business
2019 issue 1

View issue contents
View turning pages
Download PDF
  Focus on: Equine therapy
What is equine therapy and how can spas tap into horsepower? Kathleen Whyman finds out More>>
  Promotional feature: Elemis
ELEMIS is expanding it with ULTRA SMART Pro-Collagen, a new line that harnesses the power of specialised marine algae with a cutting-edge delivery system More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd
Jobs . News . Products . Magazine
NEWS
WTA members outline five wellness travel trends
POSTED 04 Feb 2019 . BY Jane Kitchen
Celebrating its first-year anniversary, and following the release of its first survey on Wellness Vacations, the Wellness Tourism Association (WTA) polled its members to find out the top wellness travel trends for 2019.

With the burgeoning popularity of wellness travel on a global basis – the Global Wellness Institute predicts the wellness tourism sector will reach close to $1 trillion U.S. on a global level by the year 2020 – the WTA predicts growth for the following five trends:

1. Going Solo: The Going Solo trend that many of our members are witnessing supports the results of the WTA’s recent Wellness Vacation survey in which close to 25 per cent of respondents reported a preference for solo travel. At Fairmont Chateau Lake Louise in Banff National Park, Alberta, Davina Bernard, director of wellness, said that 50 per cent of their wellness package guests are women traveling solo, a figure that increases to 75 per cent for three- and four-night retreats.

At Canyon Ranch resorts in Lenox, Massachusetts and Tucson, Arizona, president and COO Thomas Klein said: “half of our guests are solo travellers, and many of them are seeking an immersive, self-reflective experience.” While the integrative wellness brand historically skews higher with female guests, in general, Klein points out an increase in solo male travellers desiring to regain a sense of purpose and focus on self-care.

Tammy Petersen of Chicago-based Retreats Unlimited said: “Our retreats are mostly luxury, so while we thought that people would travel together to save money, we are seeing so many solo travellers – especially women.”

Petersen elaborated that when her team asked clients why they came alone, the prevailing response was that they were taking control of their health and wanted their journeys to be private and personal. “Even when they ask friends to join them,” said Petersen, “they never share rooms.”

2. Rise in Newcomers: “In 2018, approximately 50 per cent of our guests were new to Pritikin,” said Jennifer Weinberg, director of marketing communications at the Miami wellness retreat. She said that with the ease of spreading the word via social media, coupled with a rising interest in health and wellness travel, “we believe that this trend is here to stay.”

At Canyon Ranch resorts, “new guests make up nearly 50 per cent of our business,” said Klein. “We’ve observed this growing trend over the last few years, and it appears to be continuing strong.”

Bernard said that “95 per cent of the people who attend all-inclusive retreats at Fairmont Chateau Lake Louise have never attended a wellness retreat before.” Supporting this trend, over 60 per cent of WTA Survey respondents indicated that they had never taken a Wellness Vacation as they themselves described, but hoped to do so in the near future and wanted more information.

3. Greater Flexibility with Length of Stays: Members are seeing demand for a wider range of durations for retreats and programmes. Kathleen LeSage, co-owner of the 40-year-old New Life Hiking Spa in Killington, Vermont, said that over the past three years, the number of guests that have stayed longer than two weeks has increased by 90 per cent. “The trend to longer stays prompted us to add the 21-night wellness retreat launched in 2017,” she said.

Simultaneously, Canyon Ranch has seen a decrease in guests’ average length of stay, as customers, said Klein, “are seeking shorter and more frequent trips.”

Hilton Head Health’s senior VP of sales and marketing Jessica Brantley said that while “annual visits” have been popular for years, guests are now planning out shorter, more frequent trips (two to four times per year) to stay on track, while others are dedicating resources to commit to an 8- to 12-week stay to make a significant and efficient impact on their health.

She has also observed that while such bookings might have once been considered impulsive trips to, perhaps, drop a few pounds, H3 has found guests to be more structured and intentional with their wellness travel plans of late. Twenty percent of guests at Hilton Head Health plan their next visits before they leave, she said.

4. Mental Health Matters: Petersen of Retreats Unlimited said this might be the most “exciting trend for us.” She is seeing more of her retreat participants totally shut down for a few days, and when this happens, “there are often tears, deep conversations, and expressed feelings that they are not the only ones going through something.” She says they come for the yoga and fitness, but leave with a better sense of their own mental health.

Bernard said her wellness guests “might have been searching for ‘yoga retreats’ online, but it is the content around ‘mindfulness’ and how to live your best life that they tell us is the best part of our retreats.”

In response to demand from guests for more mindfulness education, Pritikin has added a licensed psychologist to its roster of medical experts which, according to Weinberg, “will not only increase the availability of one-on-one mental health consultations, but add new lectures, including Mindset Maintenance covering strategies to stay on track and prevent reversion to unhealthy habits.”

And, at Kamalaya Wellness Sanctuary in Koh Samui, Thailand, co-founder Karina Stewart is also seeing an increasing number of guests who desire to address their mental health and wellbeing, along with their physical health.

5. Demand for Specific Solutions and Increasing Awareness of Value Proposition: Consumers are becoming more aware of the value associated with a true Wellness Vacation that is planned with a specific goal and carefully researched to ensure the right fit prior to booking.

At Kamalaya, Stewart has witnessed “more guests coming from all over the world because they are dealing with stress and stress-related symptoms due to their fast-paced lifestyles.”

She is seeing an increasing number of travellers looking for health solutions and a results-focused approach to such health concerns as stress management, insomnia, and achieving a healthy weight. “The vast majority of guests come to Kamalaya with a goal in mind, whether it’s clearly defined (e.g. stress, detox or fitness) or less defined, such as a need to reset internally (e.g. to address difficult life changes back home, relationship breakup, change of job, or emotional imbalance due to the loss of a loved one, perhaps). Some want to re-establish better lifestyle habits, eliminate some unhealthy habits, and fulfil the need to reset themselves,” said Stewart.

Stewart said over the years, they’ve seen a growing number of guests experiencing pain, discomfort and other symptoms related to physical misalignment. Just this past November, she adds, Kamalaya introduced a new Structural Revival wellness programme to help guests find solutions.

At Eupepsia Wellness Center in Bland, Virginia, co-founder Shivani Schneider said solution-based programmes are most in demand, in particular the four- to seven-day (and longer) De-stress & Relax retreats, closely followed by Customized Weight Management retreats.

She added that “through personal assessments of each guest, we also became aware that many of them suffer from some type of sleep disorder, which is the direct result of imbalances in the body - and our programs are specifically tailored to help find solutions by addressing imbalances at their root cause."

Klein said that Canyon Ranch is “experiencing a phenomenon where people spanning various demographics and psychographics are increasingly seeking a healthy, vibrant and balanced lifestyle.”

He said that when Canyon Ranch opened 40 years ago, no one knew what wellness meant. Now, he says, “consumers understand it, value it and, increasingly, expect and demand it at home, in the workplace and on vacation.”

MORE NEWS
The Spa at Windsor Court to undergo major renovation
The Spa at Windsor Court Hotel in New Orleans, US, is set to undergo a major renovation that will see the addition of new relaxation spaces and treatment rooms.
Four Seasons to open resort in Los Cabos with Oasis Spa
Four Seasons will open a resort in Los Cabos, Mexico this November, featuring a 15,855sq ft Oasis Spa.
Emma Darby named COO of Resense
Leading wellness consultancy Resense has announced the promotion of Emma Darby to the position of chief operating officer (COO).
ISPA research: More men visiting spas than ever before
Research by the International Spa Association (ISPA), has revealed that more men are going to spas than ever before, with stats indicating that 49 per cent of spa customers are now men, a 20 per cent increase from the 29 per cent reported in 2005.
+ More news   
 
COMPANY PROFILE
TouchAmerica, inc

Originally manufacturing portable massage tables, TouchAmerica would grow into a internationally k [more...]
+ More profiles  
FEATURED SUPPLIER

Olympia Beauty presents live stage in partnership with Treatwell and The British Beauty Council
Olympia Beauty is proud to announce a brand new live stage at the show in partnership with Treatwell and The British Beauty Council. [more...]
CATALOGUE GALLERY
 
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

05-07 Sep 2019

Annual SWAA Conference

Sarova Whitesands Beach Resort & Spa, Mombasa, Kenya
09-11 Sep 2019

SpaChina Summit

The Ritz-Carlton, Xi’an, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS