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PRODUCT NEWS
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| The business of biohacking: why it matters and where it’s going
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| 03 Jun 2025 |
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| Power Plate recommends pairing VO2 max with its new Power Plate Rev cycling vibration technology to offer biohacking at gyms / Power Plate |
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Biohacking: a wellness revolution
Biohacking is rapidly becoming the new buzzword in fitness, just as ‘recovery’ was a few years ago. But this time, it’s bigger.
Biohacking refers to the strategic use of science, technology and lifestyle changes to optimise human performance and longevity. This isn’t just about feeling better, it’s about living better for longer.
For fitness and wellness providers, the consumer shift is clear – people want more than a workout. They want holistic results they can measure and feel: better sleep, more energy, reduced inflammation and improved cognitive function. Biohacking offers a gateway to all of this.
Popular modalities with powerful benefits
Biohacking takes many forms. Think red light therapy for healing and inflammation, cold exposure to stimulate resilience or fasting to improve cellular health. Tools like VO2 max testing help track fitness and longevity indicators. VO2 max is now seen as one of the strongest predictors of overall health.
Steve Powell, director of Power Plate’s training and education, performance health systems, said: “Another powerful biohacking tool is Whole Body Vibration (WBV). Often overlooked, platforms like Power Plate increase muscle activation, boost circulation, reduce inflammation and even improve VO2 max results. Paired with the new Power Plate Rev, which combines vibration with cycling, early trials show accelerated results in cardiorespiratory fitness.”
Longevity, not just lifespan
While traditional medicine has extended lifespan, biohacking aims to enhance ‘healthspan’ – the quality of those added years. Supported by diagnostics such as glucose variability, HRV, bone density, and mitochondrial health, biohacking helps individuals take control of their wellbeing using real-time insights and personalised interventions.
Gyms: your role in the biohacking boom
This growing interest presents gyms with two major opportunities: diagnostics and intervention. The challenge? Many don’t know where to start. That’s where strategy comes in.
Here’s our six-step guide to building a successful biohacking proposition:
1. Know the market – Identify your target audience. For many, it’s the over-50s who want to stay strong and independent.
2. Understand the need – What problems do your members want to solve? Shape your services around real data and feedback.
3. Start with diagnostics – Don’t guess. Tools like Screen My Bones or VO2 Master provide measurable insights that inform action.
4. Design the solution – Interventions must be in place before diagnostics begin. Offer evidence-based options like WBV, cold therapy or nutritional support.
5. Create experiences – Package the science into something accessible. Focus on outcomes like energy, mood and mobility – not just the tech.
6. Charge for value – Medical-grade services have value. Don’t be afraid to monetise diagnostics and targeted programmes.
Biohacking is not just a trend, it’s a transformation. Fitness operators are perfectly placed to lead the movement. With strategic planning, smart partnerships and member-focused delivery, biohacking can open new revenue streams while genuinely transforming lives for the better.
Now is the time to get involved.
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Company profile
Power Plate
Power Plate is owned, manufactured and distributed by Northbrook, Ill.-based Performance Health Systems LLC, a global company delivering advanced technology solutions through health and wellness equipment.
Read Power Plate's full profile here
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