Wyndham Hotel Group (WHG), part of Wyndham Worldwide, has signed a license agreement with Planet Hollywood Resorts International to franchise the Planet Hollywood Hotels brand and provide management services worldwide.
The Planet Hollywood restaurant brand was founded in 1989 and capitalises on the appeal of films, sports, celebrity and entertainment-based themes. Planet Hollywood International will continue to own Planet Hollywood brand trademarks and intellectual property.
Eric Danziger, WHG president and CEO, said: "The addition of an entertainment-based hotel offering will complement our strong global portfolio by expanding its appeal to a much wider audience."
WHG will offer developers the choice of various levels of entertainment-based concepts for hotel development opportunities based on hotel or resort size and geographic location.
Other Planet Hollywood International restaurant brands available for development at future hotel locations include Buca di Beppo, a family-style Italian restaurant chain; Earl of Sandwich restaurants, specialising in fresh, hot sandwiches; and Planet Dailies, a 24/7 coffee shop and meal concept.
