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NEWS
WATG invite Zaha Hadid and Foster + Partners to design a cake for London Architecture Week
POSTED 25 Jun 2015 . BY Liz Terry
Piping bags at dawn: The Great Architectural Cake Bake-Off
Piping bags at dawn: The Great Architectural Cake Bake-Off
Architectural competitions are known for their intensity and serious nature, but to celebrate the 25th anniversary of its London office, global design firm WATG has invited entries to a competition of a very different nature.

This Saturday, designers and architects will descend on WATG's London office in Fitzroy Square with piping bags at the ready, to take part in the Great Architectural Cake Bake-Off.

Teams will be given an hour and a half to create and construct distinctive, edible recreations of iconic London buildings. Although they'll be given a range of materials, including sponges, chocolate fingers, icing and strawberry laces, entrants are also encouraged to use their initiative by bringing supplementary ingredients. Anything is allowed, so long as it's edible.

Zaha Hadid Architects and Foster + Partners will be among the participants according to WATG's Muriel Muriden, who will also be donning her apron for the occasion.

The event, which is part of the firm’s participation in the London Festival of Architecture, is scheduled for Saturday, 27th June from 12pm to 2pm. There will also be an open studio from 10am to 4pm.

The prosecco-fuelled Great Architectural Bake-Off will have a winner, chosen by a panel of judges including Maxie Giertz, a cake development expert from Konditor & Cook, Gavin Hutchison, chair of Cities of London and Westminster Society of Architects (CLAWSA), and Jennifer de Vere-Hopkins, an associate from Jestico + Whiles.

About WATG

WATG is celebrating 70 years in 2015. Along with affiliated design studio Wimberly Interiors, WATG one of the the world's most well-known design consultancies, with offices in Irvine, Los Angeles, New York, London, Istanbul, Dubai, Singapore, and Honolulu and has created destinations in 160 countries across six continents.

Services include strategy, planning, architecture, urban design, landscape, and interior design for urban, tourism and resort destinations.
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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
WATG invite Zaha Hadid and Foster + Partners to design a cake for London Architecture Week
POSTED 25 Jun 2015 . BY Liz Terry
Piping bags at dawn: The Great Architectural Cake Bake-Off
Piping bags at dawn: The Great Architectural Cake Bake-Off
Architectural competitions are known for their intensity and serious nature, but to celebrate the 25th anniversary of its London office, global design firm WATG has invited entries to a competition of a very different nature.

This Saturday, designers and architects will descend on WATG's London office in Fitzroy Square with piping bags at the ready, to take part in the Great Architectural Cake Bake-Off.

Teams will be given an hour and a half to create and construct distinctive, edible recreations of iconic London buildings. Although they'll be given a range of materials, including sponges, chocolate fingers, icing and strawberry laces, entrants are also encouraged to use their initiative by bringing supplementary ingredients. Anything is allowed, so long as it's edible.

Zaha Hadid Architects and Foster + Partners will be among the participants according to WATG's Muriel Muriden, who will also be donning her apron for the occasion.

The event, which is part of the firm’s participation in the London Festival of Architecture, is scheduled for Saturday, 27th June from 12pm to 2pm. There will also be an open studio from 10am to 4pm.

The prosecco-fuelled Great Architectural Bake-Off will have a winner, chosen by a panel of judges including Maxie Giertz, a cake development expert from Konditor & Cook, Gavin Hutchison, chair of Cities of London and Westminster Society of Architects (CLAWSA), and Jennifer de Vere-Hopkins, an associate from Jestico + Whiles.

About WATG

WATG is celebrating 70 years in 2015. Along with affiliated design studio Wimberly Interiors, WATG one of the the world's most well-known design consultancies, with offices in Irvine, Los Angeles, New York, London, Istanbul, Dubai, Singapore, and Honolulu and has created destinations in 160 countries across six continents.

Services include strategy, planning, architecture, urban design, landscape, and interior design for urban, tourism and resort destinations.
MORE NEWS
Longevitix launches AI-powered platform to deliver longevity medicine at scale
Longevitix, a clinical platform for preventive and longevity medicine, has launched its AI- powered intelligence system to help physicians deliver continuous, personalised longevity- focused care at scale.
Atmantan Wellness Centre announces new wellness destination in Hyderabad
Atmantan Wellness Centre, an integrative wellness destination in Mulshi, near Pune in India, is expanding its portfolio by adding a new centre in Hyderabad that will launch between 2028 and 2029.
The Retreat Costa Rica debuts Vida Mía Longevity Centre
Luxury wellness resort, The Retreat Costa Rica, has introduced its Vida Mía Longevity Centre at the property’s Vida Mía Healing Centre and Spa.
Almost half of spa survey respondents are unaware cancer is a disability and not adapting treatments is discrimination
A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care has revealed that almost half of participating respondents (46 per cent) are unaware that cancer is a disability and guests with a cancer diagnosis must be given
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Endospheres' new protocols are designed to meet real client needs
Spa professionals see it every day: clients are arriving with more complex expectations. [more...]

Introducing Glass Act by Templespa
Introducing Glass Act, your new go-to eye serum for brighter, smoother, beautifully awakened eyes. [more...]
+ More featured suppliers  
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Clinique La Prairie

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World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

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Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS