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Beyoncé video inspires Elenberg Fraser’s Melbourne skyscraper and hotel
POSTED 10 Jul 2015 . BY Jason Holland
The curvy Premier Tower pays homage to Beyoncé’s ‘Ghost’ music video Credit: Elenberg Fraser / Pointilism
A new 160-room hotel in Melbourne will give guests the chance to stay the night with Beyoncé – or at least inside a curvy skyscraper inspired by the global superstar.
Australian architect Elenberg Fraser’s 226m (741ft) high Premier Tower features a series of curves and bulges and its form pays homage to Beyoncé’s ‘Ghost’ music video – in which naked dancers gyrate while wrapped in stretchy fabric.
Planning approval has now been granted for the 68-storey structure, and while no scheduled completion date has been released, work is projected to take 40 months.
Taking inspiration from Beyoncé certainly adds a touch of glamour to the project, but Elenberg Fraser says the building has been designed using simple but elegant scientific techniques. Specifically, the firm used parametric modelling techniques – a type of computer-aided design based on algorithms that allow complex shapes to be formed taking account of data constraints.
The result is a complex vertical cantilever, which the architect says is the most effective way to redistribute the building’s mass, “giving the best results in terms of structural dispersion, frequency oscillation and wind requirements”.
The mixed-use development will feature 660 apartments and retail space in addition to the hotel. Premier Tower is located in front of the Australian city’s Southern Cross station in its central business district.
Singapore’s Fragrance Group are the developers behind the project, and Oculus have been appointed as landscape architects.
Patmos Aktis, a Luxury Collection Resort and Spa, has opened in Greece, with a renovated and
rebranded wellness offering called Ansana Wellness and Spa.
The Mauna Kea Beach Hotel, an Autograph Collection property in Hawaii, US, has opened its
22,000 sq ft indoor-outdoor Spa at Mauna Kea as the final step in the property’s overall
renovation, which has cost more than US$180 million (€166 million, £140 mill
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced
it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House
Hotel in St Albans, UK.
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this
percentage increasing year on year, according to a preview presentation of McKinsey’s Future of
Wellness 2026 research report.
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly
customised approach to designing massage beds and loungers in high-end wellness
environments. [more...]
Beyoncé video inspires Elenberg Fraser’s Melbourne skyscraper and hotel
POSTED 10 Jul 2015 . BY Jason Holland
The curvy Premier Tower pays homage to Beyoncé’s ‘Ghost’ music video Credit: Elenberg Fraser / Pointilism
A new 160-room hotel in Melbourne will give guests the chance to stay the night with Beyoncé – or at least inside a curvy skyscraper inspired by the global superstar.
Australian architect Elenberg Fraser’s 226m (741ft) high Premier Tower features a series of curves and bulges and its form pays homage to Beyoncé’s ‘Ghost’ music video – in which naked dancers gyrate while wrapped in stretchy fabric.
Planning approval has now been granted for the 68-storey structure, and while no scheduled completion date has been released, work is projected to take 40 months.
Taking inspiration from Beyoncé certainly adds a touch of glamour to the project, but Elenberg Fraser says the building has been designed using simple but elegant scientific techniques. Specifically, the firm used parametric modelling techniques – a type of computer-aided design based on algorithms that allow complex shapes to be formed taking account of data constraints.
The result is a complex vertical cantilever, which the architect says is the most effective way to redistribute the building’s mass, “giving the best results in terms of structural dispersion, frequency oscillation and wind requirements”.
The mixed-use development will feature 660 apartments and retail space in addition to the hotel. Premier Tower is located in front of the Australian city’s Southern Cross station in its central business district.
Singapore’s Fragrance Group are the developers behind the project, and Oculus have been appointed as landscape architects.
Patmos Aktis, a Luxury Collection Resort and Spa, has opened in Greece, with a renovated and
rebranded wellness offering called Ansana Wellness and Spa.
The Mauna Kea Beach Hotel, an Autograph Collection property in Hawaii, US, has opened its
22,000 sq ft indoor-outdoor Spa at Mauna Kea as the final step in the property’s overall
renovation, which has cost more than US$180 million (€166 million, £140 mill
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced
it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House
Hotel in St Albans, UK.
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this
percentage increasing year on year, according to a preview presentation of McKinsey’s Future of
Wellness 2026 research report.
Mass protests have been taking place since Monday 1 June in Albania over the development of
a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly
customised approach to designing massage beds and loungers in high-end wellness
environments. [more...]
