Latest
issue
GET SPA BUSINESS
magazine
Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
Not right now, thanksclose this window
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Sleepy Hollow is first VR experience to claim Emmy award
POSTED 17 Sep 2015 . BY Tom Anstey
Many who sampled the product had to check their necks were still intact
A virtual reality experience set up at this year’s Comic-Con is the first VR film in history to win a prestigious Emmy award.

The Sleepy Hollow experience, based on the TV adaptation of the classic horror story, won the Emmy for user experience and visual design, a sign that VR is moving closer to the mainstream market as hardware such as the Oculus Rift, Samsung Gear and Microsoft Hololens gear up for a commercial push.

Created by Canadian studio Secret Location, the Sleepy Hollow experience made its debut at the 2015 San Diego Comic-Con. Visitors use the Oculus Rift headset to watch the short video which starts with an introduction to Ichabod Crane, who warns them of the dangers of Sleepy Hollow. Crane then leaves the user alone in the forest before a flock of bats fill the screen, followed by the appearance of the headless horseman who swiftly cuts off the viewer's head (leaving many who sampled the product to check their necks were still intact).

Using the technology developed by Secret Location, the horseman’s trajectory is determined depending on the direction the user is facing, ensuring he will always strike from behind to add an extra fright into the experience, which ends when he picks up the dismembered body part as the eyes close to end the chilling video.



The visitor experience also offered those who dared to brave an encounter with the horseman a green screen photoshoot which depicted them beheaded, while a costumed headless horseman would parade around the creepy shack installed outside the San Diego Convention Center during Comic-Con.

Over the course of four days several thousands fans lined up for the experience, with queues reaching up to two-hours long.



The ‘AMEX Unstaged: Taylor Swift Experience’ also picked up an Emmy for Outstanding Original Interactive Program, enabling fans to follow Swift around using their smartphone, but the experience isn’t VR in the traditional sense, as it is not available on a headset.
RELATED STORIES
  Otoy showcases exciting new VR technologies at Siggraph


Los Angeles-based tech company Otoy has debuted new immersive virtual reality (VR) experiences with its light field rendering technology and live 360-degree avatar scanning within VR.
  VR feature film lets you choose your own adventure


Click and point adventures are taking a revolutionary new step forward, with the debut of the world’s first virtual reality (VR) choose-your-own-adventure feature film.
  London's Natural History Museum presents world-first VR experience with David Attenborough


London’s Natural History Museum has teamed up with Atlantic Productions and Samsung to bring a world-first virtual reality experience to the UK institution.
  Landmark Entertainment developing virtual reality visitor attractions


Landmark Entertainment Group – the design team behind attractions such as Universal’s Kongfrontation, Terminator 2 3D, Jurassic Park: The Ride and The Amazing Adventures of Spiderman 5D – have announced plans to create in-and-out of home ‘virtual reality destinations’.
MORE NEWS
Report identifies diversity, equity and inclusion challenges in health club sector
Diversity, equity and inclusion in the European fitness industry is examined in a new report which provides eye-opening findings and a starting point for change.
RLA Global: Wellness hotels experience positive growth trend globally in 2023
Hotels incorporating wellness amenities experienced a significant boost in Total Revenue per Available Room (TRevPAR) in 2023, according to the latest Wellness Real Estate Report by RLA Global, produced in partnership with P&L benchmarking firm HotStats.
World leaders gather at luxury Italian wellness retreat Borgo Egnazia for G7 Summit
The 2024 G7 Summit is now underway at a destination spa resort in Puglia, Italy, with leaders from Canada, France, Germany, Italy, Japan, the UK and the US convening to address some of the world’s most urgent issues.
Minor devises new medi-wellness concept for Anantara, debuting in Phuket in Q3
Minor Hotels CEO Dillip Rajakarier has unveiled plans to introduce an innovative medi-wellness concept to the group's Anantara Hotels, Resorts and Spas brand, with ambitions to expand the concept to additional resorts in the future.
+ More news   

FEATURED SUPPLIERS

From digital trends to real-world sustainability, Spa Life has it all
Spa Life International® Conventions are intimate, business-focussed events, created exclusively for senior spa and wellness professionals looking for a more targeted, cost- effective way of doing business. [more...]

Introducing Oslo: MSpa's revolutionary portable rigid spa
As a leading brand in the portable spa industry, MSpa boasts more than 20 years of experience. [more...]
+ More featured suppliers  
COMPANY PROFILES
Elemental Herbology

Founded in 2008 by a Traditional Chinese Medicine Practitioner, Elemental Herbology is a spa, retail [more...]
my Blend

my Blend launched in 2022. Operating our own Maison my Blend spa, we understand the needs of our par [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

22-22 Jun 2024

World Bathing Day

Worldwide,
22-24 Jun 2024

IECSC Las Vegas

Las Vegas Convention Center, Las Vegas, United States
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Sleepy Hollow is first VR experience to claim Emmy award
POSTED 17 Sep 2015 . BY Tom Anstey
Many who sampled the product had to check their necks were still intact
A virtual reality experience set up at this year’s Comic-Con is the first VR film in history to win a prestigious Emmy award.

The Sleepy Hollow experience, based on the TV adaptation of the classic horror story, won the Emmy for user experience and visual design, a sign that VR is moving closer to the mainstream market as hardware such as the Oculus Rift, Samsung Gear and Microsoft Hololens gear up for a commercial push.

Created by Canadian studio Secret Location, the Sleepy Hollow experience made its debut at the 2015 San Diego Comic-Con. Visitors use the Oculus Rift headset to watch the short video which starts with an introduction to Ichabod Crane, who warns them of the dangers of Sleepy Hollow. Crane then leaves the user alone in the forest before a flock of bats fill the screen, followed by the appearance of the headless horseman who swiftly cuts off the viewer's head (leaving many who sampled the product to check their necks were still intact).

Using the technology developed by Secret Location, the horseman’s trajectory is determined depending on the direction the user is facing, ensuring he will always strike from behind to add an extra fright into the experience, which ends when he picks up the dismembered body part as the eyes close to end the chilling video.



The visitor experience also offered those who dared to brave an encounter with the horseman a green screen photoshoot which depicted them beheaded, while a costumed headless horseman would parade around the creepy shack installed outside the San Diego Convention Center during Comic-Con.

Over the course of four days several thousands fans lined up for the experience, with queues reaching up to two-hours long.



The ‘AMEX Unstaged: Taylor Swift Experience’ also picked up an Emmy for Outstanding Original Interactive Program, enabling fans to follow Swift around using their smartphone, but the experience isn’t VR in the traditional sense, as it is not available on a headset.
RELATED STORIES
Otoy showcases exciting new VR technologies at Siggraph


Los Angeles-based tech company Otoy has debuted new immersive virtual reality (VR) experiences with its light field rendering technology and live 360-degree avatar scanning within VR.
VR feature film lets you choose your own adventure


Click and point adventures are taking a revolutionary new step forward, with the debut of the world’s first virtual reality (VR) choose-your-own-adventure feature film.
London's Natural History Museum presents world-first VR experience with David Attenborough


London’s Natural History Museum has teamed up with Atlantic Productions and Samsung to bring a world-first virtual reality experience to the UK institution.
Landmark Entertainment developing virtual reality visitor attractions


Landmark Entertainment Group – the design team behind attractions such as Universal’s Kongfrontation, Terminator 2 3D, Jurassic Park: The Ride and The Amazing Adventures of Spiderman 5D – have announced plans to create in-and-out of home ‘virtual reality destinations’.
MORE NEWS
Report identifies diversity, equity and inclusion challenges in health club sector
Diversity, equity and inclusion in the European fitness industry is examined in a new report which provides eye-opening findings and a starting point for change.
RLA Global: Wellness hotels experience positive growth trend globally in 2023
Hotels incorporating wellness amenities experienced a significant boost in Total Revenue per Available Room (TRevPAR) in 2023, according to the latest Wellness Real Estate Report by RLA Global, produced in partnership with P&L benchmarking firm HotStats.
World leaders gather at luxury Italian wellness retreat Borgo Egnazia for G7 Summit
The 2024 G7 Summit is now underway at a destination spa resort in Puglia, Italy, with leaders from Canada, France, Germany, Italy, Japan, the UK and the US convening to address some of the world’s most urgent issues.
Minor devises new medi-wellness concept for Anantara, debuting in Phuket in Q3
Minor Hotels CEO Dillip Rajakarier has unveiled plans to introduce an innovative medi-wellness concept to the group's Anantara Hotels, Resorts and Spas brand, with ambitions to expand the concept to additional resorts in the future.
Global Wellness Day 2024 shatters records as 1 billion people unite for wellness and nature
Global Wellness Day (GWD) marked its 13th anniversary on Saturday, 8 June and was reportedly celebrated by a record-breaking 1 billion people worldwide, making it the most successful year yet.
Deepak Chopra-backed wellness resort Ameyalli to open among historic Utah hot springs
Wellness industry figure Deepak Chopra is co-developing a new wellness community and resort focused on wellbeing and longevity in Utah’s Heber Valley, centred around natural geothermal springs.
+ More news   
 
FEATURED SUPPLIERS

From digital trends to real-world sustainability, Spa Life has it all
Spa Life International® Conventions are intimate, business-focussed events, created exclusively for senior spa and wellness professionals looking for a more targeted, cost- effective way of doing business. [more...]

Introducing Oslo: MSpa's revolutionary portable rigid spa
As a leading brand in the portable spa industry, MSpa boasts more than 20 years of experience. [more...]
+ More featured suppliers  
COMPANY PROFILES
Elemental Herbology

Founded in 2008 by a Traditional Chinese Medicine Practitioner, Elemental Herbology is a spa, retail [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

22-22 Jun 2024

World Bathing Day

Worldwide,
22-24 Jun 2024

IECSC Las Vegas

Las Vegas Convention Center, Las Vegas, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS