Luxury hotel brand
Oetker Collection is expanding into the Americas with the launch of two hotels – one in Sao Paulo and one in New York – within the next three years.
The New York location, slated to open in Q2 2018 in the former Sony Tower, was originally built as the headquarters of AT&T in 1984. Located in the heart of the city on Madison Avenue, the 43-storey Sony Tower is owned real estate investor and developer Joseph Chetrit’s the Chetrit Group, which bought the property in 2013 for US$1.1bn (€1bn, £734m).
Originally designed by American architect Philip Johnson, the Sony Tower is an iconic New York landmark, known for its ornamental ‘Chippendale’ roofline and considered to be one of the first postmodern skyscrapers.
Oetker’s hotel will include 170 bedrooms and suites across eight floors in the building, as well as a spa, fitness centre, 25m pool, restaurant and lounge.
Above the hotel, in floors 21 to 43, the Chetrit Group will create 115 luxury apartments, which will be decorated by designer Robert Stern and serviced by Oetker Collection.
“I am delighted that Oetker and its prestigious portfolio of hotels are joining forces with the Chetrit Group in an effort to open a real Masterpiece Hotel in New York,” said Chetrit. “Thanks to the great quality of the building, its marvellous location, the visionary alignment between the teams, and the bespoke design concept, I am very excited about the partnership and have no doubt in the success of this fascinating project.”
Oetker is also opening The Palacio Tangara in Sao Paolo, Brazil, in 2017. Located in the surroundings of the Burle Marx Park, whose gardens were designed by noted Brazilian landscape architect Roberto Burle Marx, the hotel’s 141 guestrooms will all have views overlooking the park, and the fitness centre and spa will have a private garden.
The interior design will be by William Simonato and Patricia Anastassiadis, who are creating bespoke design concepts for each space. The hotel will also include a ballroom with terraces overlooking the park, as well as indoor and outdoor swimming pools.
“With these two new properties, we continue to carefully expand Oetker portfolio whilst remaining truthful to our promise – not just to open new hotels, but to create true masterpieces,” said Frank Marrenbach, CEO of Oetker Collection.
The Oetker Collection owns nine additional exclusive properties, including the famous Hotel Cap-Eden-Roc in Antibes, France; Brenners Park Hotel and Spa in Baden-Baden, Germany; and The Lanesborough Hotel in London, among others.
