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NEWS
Dallas Cowboys to open mixed-use entertainment complex in August
POSTED 07 Jan 2016 . BY Tom Walker
The US$350m development has been described as the first of its kind
The Dallas Cowboys NFL franchise is set to open its new mixed-use event centre and global HQ in Frisco, Texas in August (2016).

Described as the first of its kind for a professional sports team, the US$350m (€323m, £240m) Ford Center at The Star will include a multipurpose 12,000-capacity indoor stadium, new headquarters for all Cowboys operations, practice fields and pitches, a sports science and medicine centre, a 300-room luxury hotel and a wide range of restaurants, bars and entertainment spaces.

Dallas-based O'Brien Architects is the architect for the master plan of the development, with Gensler the project architect for the Cowboys HQ and practice facility.

Cowboys owner Jerry Jones describes the project as the first destination-type development of its kind which will “bring the Cowboys brand to life for fans”.

While having commercial ties to the franchise, the 91-acre development facility will be publicly owned by City of Frisco and the Frisco Independent School District (FISD).


The complex will include indoor and outdoor pitches and a hotel

The indoor stadium will be used by the Cowboys, City of Frisco and FISD football and soccer games and other sports, athletic, academic, fine arts and entertainment events.

Frisco mayor Maher Maso said: “When we committed to the public-private partnership, we were confident the best was yet to come.

“The Ford Center at The Star will create jobs, boost tourism, plus enhance entertainment and economic development benefiting our residents. But perhaps most importantly, it will showcase Frisco students, giving them opportunities of a lifetime. We can’t wait.”
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Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Dallas Cowboys to open mixed-use entertainment complex in August
POSTED 07 Jan 2016 . BY Tom Walker
The US$350m development has been described as the first of its kind
The Dallas Cowboys NFL franchise is set to open its new mixed-use event centre and global HQ in Frisco, Texas in August (2016).

Described as the first of its kind for a professional sports team, the US$350m (€323m, £240m) Ford Center at The Star will include a multipurpose 12,000-capacity indoor stadium, new headquarters for all Cowboys operations, practice fields and pitches, a sports science and medicine centre, a 300-room luxury hotel and a wide range of restaurants, bars and entertainment spaces.

Dallas-based O'Brien Architects is the architect for the master plan of the development, with Gensler the project architect for the Cowboys HQ and practice facility.

Cowboys owner Jerry Jones describes the project as the first destination-type development of its kind which will “bring the Cowboys brand to life for fans”.

While having commercial ties to the franchise, the 91-acre development facility will be publicly owned by City of Frisco and the Frisco Independent School District (FISD).


The complex will include indoor and outdoor pitches and a hotel

The indoor stadium will be used by the Cowboys, City of Frisco and FISD football and soccer games and other sports, athletic, academic, fine arts and entertainment events.

Frisco mayor Maher Maso said: “When we committed to the public-private partnership, we were confident the best was yet to come.

“The Ford Center at The Star will create jobs, boost tourism, plus enhance entertainment and economic development benefiting our residents. But perhaps most importantly, it will showcase Frisco students, giving them opportunities of a lifetime. We can’t wait.”
RELATED STORIES
MORE NEWS
Hoshino Resorts opens Kai Kusatsu as it expands the Kai onsen ryokan brand
Kai Kusatsu, an onsen ryokan property has launched in the famous Japanese hot spring destination, Kusatsu Onsen in Gunma Prefecture.
Luxury resort coming to Hunter Valley will have longevity spa
Private hotel owner and developer HVL Hotels will open a new luxury resort and tourism destination called Laval Hunter Valley in the second half of 2027 in Pokolbin, Australia.
Rocco Forte’s Verdura Resort to host wellness festival Alma near emerging Blue Zone in Sicily
The annual wellness festival dedicated to wellbeing, culture, longevity and human connection, called Alma, will be hosted by Rocco Forte hotel, Verdura Resort in Sicily, Italy.
Feisal Jaffer becomes chief development officer for Capella Hotel Group
Capella Hotel Group has appointed Feisal Jaffer as chief development officer as the company ramps up its global expansion of both its Capella and Patina brands.
Industry mourns the loss of Les Mills, a founding father of fitness
Les Mills, whose name became synonymous with one of the world's leading fitness brands, has passed away peacefully at the age of 91.
HCM News: Taking GLP-1s is linked to a decline in physical activity
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Glow beyond protection: meet Comfort Zone Hydramemory Hybrid Glow SPF 30
Sun protection is no longer just about shielding the skin – it's about enhancing it. [more...]

Endospheres' new protocols are designed to meet real client needs
Spa professionals see it every day: clients are arriving with more complex expectations. [more...]
+ More featured suppliers  
COMPANY PROFILES
The Wildsmith Collection Limited

Launched in 2018, The Wildsmith Collection takes its name from 19th century botanist William Wildsmi [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

03-05 Jul 2026

World Championship in Massage

Copenhagen, Copenhagen, Denmark
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The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS