Hasbro and DMG Entertainment have reached an agreement to bring a live-action Transformers experience to China in 2017.

Touted as "a cross between an action-adventure spectacle, a theme park attraction and a theatrical show," the multi-million dollar attraction will comprise a custom-built 4,500-seat theatre hosting a live show starring the shape-shifting robots, stunts and special effects.

The attraction is being developed my DMG’s new live entertainment arm, DMG Live, with the semi-permanent venue to be located in or near Beijing, though it could move to other ‘tier one’ cities such as Shanghai, Guangzhou and Shenzhen, according to the company.

“When watching a blockbuster that transports you to another world like Transformers, it’s natural to wonder what it would be like if this were real?” said DMG CEO Dan Mintz. “The ‘Transformers Live’ show will appeal to the wide-eyed child in all of us who love big robots, insane action and incredible special effects.”

Transformers could be just the start for DMG, with the Chinese-based entertainment and media company expected to strike deals for several other IPs including some Marvel concepts and Mini Marilyn – a cartoon version of Marilyn Monroe.