Comfort Zone's latest initiative, the Stand for Regeneration campaign, consolidates its position as a pioneer in the cosmetics business.

With this new project, the Italian B Corp brand aims to highlight the value of regenerative organic agriculture while also demonstrating its dedication to sustainable practices and cutting-edge skincare solutions.

The European Regenerative Organic Centre (EROC) in Parma, established in collaboration with the prestigious Rodale Institute, is central to the campaign's goals.

The pioneering research facility acts as a focal point for developing regenerative agriculture ideas and driving climate change in the beauty sector. In line with this, Comfort Zone's hero lines – called Sublime Skin, Hydramemory, and Sacred Nature – have been elevated to a new level and charged with bioactives derived from regenerative organic agriculture.

As a result, these products not only provide excellent results, but also reflect Comfort Zone's constant dedication to supporting the cause of environmental responsibility.

As part of the campaign, Comfort Zone has introduced a limited edition regenerative organic gift with purchase; the Stand for Regeneration Hair Body Wash Bar.

The product is enriched with Sublime Skin's signature achillea millefolium, sourced for the first time using regenerative organic agricultural practices at the EROC near the Davines Group Village in Parma, where all products are developed and produced.

Achillea millefolium is renowned for its skin regenerating properties which reflect the brand’s commitment to creating products that are good for both the skin, and the planet.

Dr Davide Bollati, brand founder, said: “We want to push engagement around the important theme of regenerative organic agriculture and its climate action potential all while driving awareness of our group’s commitment to research through establishing the EROC."

Answering demand
With its unwavering commitment to conscious skincare science and regenerative agriculture, Comfort Zone continues to redefine the beauty landscape.

As consumers increasingly seek out ethical and sustainable alternatives, the Stand for Regeneration campaign is a testament to the brand's ongoing commitment to innovation, performance and environmental responsibility.

Through Comfort Zone's social media channels, more insights regarding the brand's dedication to developing organic regenerative agriculture will be shared. Comfort Zone's experts will showcase the brand's commitment to sustainability and its strong scientific approach when developing new products, such as those featured in this campaign.

Renowned B Corp skincare and spa brand Comfort Zone is enhancing its iconic aromatherapy
body range with a new inclusion: the Tranquillity™ Body Scrub.

Known for its dedication to conscious skin science and regenerative agriculture, Comfort Zone is a leader in the pursuit of producing cutting-edge vegan formulations to address the needs of skincare enthusiasts, looking for professional results and a high-end spa experience at home.

Offering a perfect post-summer treat and ideal retreat during the colder holiday season, the brand has just introduced the new Tranquillity™ Body Scrub. The new product is the perfect ally for achieving radiant skin, especially as summer comes to an end, and skin renewal and dead skin cell removal become a priority.

The Tranquillity™ scrub is enriched with scrubbing sugar crystals and is designed to provide an immediate glow and evenly-toned skin. The product is also enriched with amaranth oil and almond oil to deeply nourish and provide instant skin revitalisation.

What makes this scrub unique is the iconic blend of cedarwood, sweet orange and Damascus rose essential oils that promote an immediate sense of relaxation and wellbeing.

Available in both retail and professional formats, the new Tranquillity™ Body Scrub is the core component of the newly introduced Tranquillity™ Scrub Ritual, a significant addition to the existing Tranquillity™ Rituals portfolio.

The effectiveness of the innovative 60-minute treatment scrub lies in its targeted aromatherapy action, which offers an immediate sense of renewal.

On a physical level, the new ritual enhances microcirculation and brings an instant feeling of revitalisation, thanks to the sequence of long frictions and rotations of the body’s joints, that promotes muscle expansion and elasticity.

Like all Comfort Zone products, the new scrub also features elegant eco-designed packaging made of 100 per cent recyclable material which is CO2 neutral and Net Zero Plastic Certified by Plastic Bank.

Comfort Zone – the renowned professional B Corp skincare and spa brand – has launched the Meet Our Heroes collection comprised of its most popular face creams.

Known for its commitment to regenerative science, sustainability and ethical practices, Comfort Zone has curated the range specifically to showcase its very best face products in a convenient travel-size format. This makes them the perfect companions for modern consumers who are always on the go and curious to explore the best solution for their specific skin concerns.

The Meet Our Heroes collection features natural and vegan formulas with high percentages of natural-origin ingredients addressing the most common skincare needs with clinically proven results.

Included in the line is the newly-launched Hydramemory Rich Sorbet Cream, a product enriched with prickly pear from regenerative organic agriculture which is said to increase the skin’s ability to retain water up to x10 in all weather conditions.

The range also includes the Sublime Skin Cream – the natural filler solution for mature skin with achillea millefolium which boosts collagen production by 35 per cent – as well as the Remedy Defense Cream for sensitive skin, the Renight Cream to counteract oxidation and repair skin overnight and finally the /skin regimen/ Tripeptide Cream – with the proprietary Longevity Complex™ recommended for expression lines and premature ageing.

Comfort Zone designed this new line both for loyal customers as well as spa professionals to support them in engaging new consumers with a trial solution before committing to the full-sized versions.

In true Comfort Zone style, each cream is thoughtfully packaged with sustainability in mind using elegant eco-designed jars made from recyclable glass and recycled paper boxes.

All of the brand’s packaging and production processes are plastic-neutral (certified by Plastic Bank) and 100 per cent carbon neutral thanks to Comfort Zone’s engagement with reforestation projects.

Along with the complete reformulation of Hydramemory, the new skin-adaptive hydration collection, Comfort Zone introduces Hydra Glow Facial.

Inspired by Cryotherapy, a 50-minute experience of deep moisture restoration deeply quenches the skin’s thirst for plumping and toning effects.

Its innovation and clinically proven efficacy is due to the synergy of professional intensive formulas – rich in macro hyaluronic acid and prickly pear extract from regenerative organic agriculture – and the combination of the new Comfort Zone Ice Rollers, with an intensive, signature Hydra Drain & Lift massage.

In clinical tests, 100 per cent of panelists claimed immediate freshness and deep moisture, while 95 per cent claimed increased plumpness and a reduction in signs of fatigue.

The complete relaunch also includes a retail offer.

The new Hydramemory collection leverages desert plants' unique capacity to survive and adapt in the harshest conditions and is clinically proven to boost immediate hydration by up to 70 per cent and the skin's ability to retain water in all climates tenfold. 

Powered by prickly pear extract from regenerative organic agriculture and Macro Hyaluronic Acid, all formulas are vegan, with up to 99.2 per cent natural-origin ingredients. Biomimetic sorbet textures allow for optimal absorption and an instantly refreshing sensation. With its recyclable and refillable packaging, Hydramemory is the sustainable choice to maximize hydration and minimize your impact on the environment. 

Also available in our 5,000 partner spas.

See more on Instagram.

Founded by Dr Davide Bollati, alongside an expert scientific committee and inspired by modern plant chemistry, /skin regimen/ combines nature and science in concentrated clinically proven formulas that counteract visible signs of aging related to lifestyle; stress, pollution and urban aggressors.

"The science of beauty and health should be studied with the profoundness that embraces the complexity of human existence," says Bollati, /skin regimen/ founder, pharmacist and chemist.

Featuring the proprietary Longevity Complex™ with organic superfood extracts and carnosine, /skin regimen/ was created in 2017 by parent-company Italian skincare brand Comfort Zone. The line was designed to support urban dwellers’ skin and help it stay healthy, glowing and firm in three simple, personalised steps: detox, empower and regenerate.

In addition to the brand’s range of at-home skincare products, /skin regimen/ offers two professional facial treatments to enhance effectiveness.

The first, the /Urban Longevity Facial™, combines a professional peel, targeted customisable boosters and a reoxygenating massage to ensure clients experience a glowing and brighter complexion. Meanwhile, the /Urban Detox Facial™ uses a peel-off Detox Mask enriched with chlorella and plant-based charcoal, along with customisable boosters, to reveal a purified and brighter complexion free from imperfections.

The line offers clean, concentrated vegan formulas with up to 99 per cent natural origin ingredients. And as a certified B Corporation™ since 2016, all /skin regimen/ products have been designed and produced according to the highest sustainability standards.

As we age, our necklines become more visible due to the progressive loss of tone. In order to correct and prevent further structural damage, it’s important to find targeted solutions just like we do for our faces.

Developed after the success of the Sublime Skin Intensive Serum, Comfort Zone has introduced the new Neck & Décolleté Fluid.

Inspired by the Scientific Garden at the Village in Parma, Italy, the product was developed by Comfort Zone’s R&D lab team after they investigated how Achillea Millefolium could be used to effectively support collagen production to identify and lift the skin. Comfort Zone sources this powerful botanical bioactive ingredient – which has been proven to boost collagen production by up to 35 per cent – using regenerative organic agricultural practices. The serum’s biomimetic texture, also enriched with the precious Abyssinian oil and with jojoba seeds gives an immediate and long-lasting effect, clinically tested to make skin visibly firmer and smoother.

The Neck & Décolleté Fluid is actually one of three new formulas recently added to the Comfort Zone family. It’s also joined by the new Redensifying Rich Cream that’s designed to treat extreme dryness in mature, thinning and fragile skin.

In addition, the newly-enhanced Comfort Zone Eye Patch – featuring one per cent caffeine, hydrogel and fucus vesiculosus extract – gives immediate relief and freshness to the eye area, visibly reducing puffiness and signs of fatigue.

Comfort Zone is proud that all of its products are carbon neutral and packaged in recyclable product packing made from recycled bio-based materials. Furthermore, all of its formulas are vegan, rich in high percentages of natural-origin ingredients and free from animal derivatives, silicones, parabens, mineral oil and artificial colourants.