What societal trends are having the greatest impact on the market?
The lack of time along with the expectation of immediate, visible results is at the core of a revolution in our industry. It’s led to the creation of combo services happening alongside intensive manual and high-tech support. This convergence and dynamism are so intrinsically distant from the tranquil, meditative approach of the initial concept of spa. Consumers still need to escape, but what they look for today goes far beyond that.

Younger generations live in the public eye and require less disconnection – they want experiences that suit their frantic, intensive lifestyles.

What radical industry changes can we expect?
We’ll see the creation and development of hyper-customised services which merge skincare, high-tech injectables and medical components. We think this convergence will be fully accepted for its efficacy and multilayer benefits and, we hope, for its focus on sustainability.

What do you still hope to accomplish?
Our aim is to do our best for the world by creating a good life for all, through beauty, ethics and sustainability. As a B Corp company, we strive to embrace regeneration and revolutionise the way we formulate, select ingredients and design our lines. We hope many more spa businesses will share this goal in the future.

We strive to restore the resources of our planet that have been exploited for too long. That’s why in 2021, in partnership with the Rodale Institute, we founded the European Regenerative Organic Center (EROC) near our headquarters in Parma, Italy.

One of the goals of the centre is to study ingredients grown according to the principles of regenerative organic agriculture for our formulas. Working with EROC, we also hope to create a new supply chain in the beauty industry – and eventually other arenas such as the food sector – that positively impacts social and environmental practices.

Read more: www.spabusiness.com/davinesvillage