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Régis Boudon-Doris, Bbspa_Group
/ photo: Bb_spa Group
What’s been your biggest life lesson? Definitely the pandemic. On the one hand, it gave me the time for introspection and I felt good about myself, which is not trivial for me, on the other hand, it radically changed the perception and importance of wellness for our clients, investors, hotel and spa managers, along with that of their clients, the end users of our projects.
How has the industry changed? At last, many entrepreneurs/investors have realised that the wellness industry and especially spas are absolutely profitable as well as strategic investments for any hospitality business.
What business models are exciting? Neighbourhood destination spas. Large 10,000sq m spas located near major urban centres, which are easily accessible because they’re already located in commercial hubs that have the infrastructure to accommodate vast numbers of customers.
I’m not talking about wellness-themed playgrounds, but actual spas, which are designed to be multifaceted. Investment won’t be cheap, but they’ll have two fundamental characteristics now lacking in many projects that will justify the cost. Firstly, you’ll have speed of implementation which is attractive to large institutional investors. Secondly, these facilities will be designed to be able to quickly adapt to new market trends, with plug-and-play modules to keep offers fresh and exciting.
What trends are impacting spas? The number of potential wellness clients has greatly widened, enabling us to move out of the niche we were once confined to. We’re no longer obliged to design in the standard features – sauna, steamroom, hydropools and emotional showers plus a few treatment rooms. We can create projects to satisfy every segment of clientele across all age groups and income brackets.
This does not mean ‘all spas for everyone’ but instead ‘a spa for each of us’. Hyper-personalised facilities, tailored to specific locations, which will be sure to meet the audience where they’re at and lead to success.
More from spa industry leaders...
In celebration of Spa Business’ 20th anniversary, industry leaders take a look at how far the sector has come since the magazine’s inception in 2003, share personal career highlights and reveal their plans and ideas for the future.
Read more from this issue of Spa Business magazine
View contents of Spa Business 2023 issue 3
Editor's letter: Reflection point
As Spa Business celebrates its 20th birthday, Katie Barnes pauses for thought and rejoices in the industry’s evolution
Spa People: 20th anniversary issue: Anna Bjurstam
The strategic senior advisor at Six Senses and Raison d'Etre on being initiated as a shaman, why psychedelics are here to stay and her bigger fear for the global spa industry
Promotion: Klafs: Relax into wellbeing
Klafs and Studio F. A. Porsche have combined their design and wellness expertise to create an oasis for total-body relaxation
News report: Eastern promise
Japan’s spa industry is valued at US$4.2 billion and is part of the world's third highest-performing wellness economy
Jeremy McCarthy: Theory of evolution
From spa to wellness and now leisure – Spa Business’ contributing editor looks at where hospitality experiences are heading
Promotion: Lemi: Built to last
Lemi is committed to leading with innovation to create
cutting-edge treatment room solutions that excel
in terms of performance and eco-credentials
Promotion: G.M. COLLIN: Collagen pioneers
GM Collin’s expertise in collagen research and product formulation has resulted in the creation of a new serum that combats age-related skin degeneration
Promotion: Comfort Zone: A brighter future
Consumers are increasingly interested in reducing dark spots and hyperpigmentation and a new line from Comfort Zone has been launched to address this emerging need
Promotion: Art of Cryo: Life changing experience
Vikki and Robbie are often exhausted after work. A visit to the spa to experience
the Art of Cryo Tech-Spa Module is a chance to re-set and rejuvenate together
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to
our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the
most valued practices in the fields of wellness and recovery. [more...]
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Régis Boudon-Doris, Bbspa_Group
/ photo: Bb_spa Group
What’s been your biggest life lesson? Definitely the pandemic. On the one hand, it gave me the time for introspection and I felt good about myself, which is not trivial for me, on the other hand, it radically changed the perception and importance of wellness for our clients, investors, hotel and spa managers, along with that of their clients, the end users of our projects.
How has the industry changed? At last, many entrepreneurs/investors have realised that the wellness industry and especially spas are absolutely profitable as well as strategic investments for any hospitality business.
What business models are exciting? Neighbourhood destination spas. Large 10,000sq m spas located near major urban centres, which are easily accessible because they’re already located in commercial hubs that have the infrastructure to accommodate vast numbers of customers.
I’m not talking about wellness-themed playgrounds, but actual spas, which are designed to be multifaceted. Investment won’t be cheap, but they’ll have two fundamental characteristics now lacking in many projects that will justify the cost. Firstly, you’ll have speed of implementation which is attractive to large institutional investors. Secondly, these facilities will be designed to be able to quickly adapt to new market trends, with plug-and-play modules to keep offers fresh and exciting.
What trends are impacting spas? The number of potential wellness clients has greatly widened, enabling us to move out of the niche we were once confined to. We’re no longer obliged to design in the standard features – sauna, steamroom, hydropools and emotional showers plus a few treatment rooms. We can create projects to satisfy every segment of clientele across all age groups and income brackets.
This does not mean ‘all spas for everyone’ but instead ‘a spa for each of us’. Hyper-personalised facilities, tailored to specific locations, which will be sure to meet the audience where they’re at and lead to success.
More from spa industry leaders...
In celebration of Spa Business’ 20th anniversary, industry leaders take a look at how far the sector has come since the magazine’s inception in 2003, share personal career highlights and reveal their plans and ideas for the future.
Read more from this issue of Spa Business magazine
View contents of Spa Business 2023 issue 3
Editor's letter: Reflection point
As Spa Business celebrates its 20th birthday, Katie Barnes pauses for thought and rejoices in the industry’s evolution
Spa People: 20th anniversary issue: Anna Bjurstam
The strategic senior advisor at Six Senses and Raison d'Etre on being initiated as a shaman, why psychedelics are here to stay and her bigger fear for the global spa industry
Promotion: Klafs: Relax into wellbeing
Klafs and Studio F. A. Porsche have combined their design and wellness expertise to create an oasis for total-body relaxation
News report: Eastern promise
Japan’s spa industry is valued at US$4.2 billion and is part of the world's third highest-performing wellness economy
Jeremy McCarthy: Theory of evolution
From spa to wellness and now leisure – Spa Business’ contributing editor looks at where hospitality experiences are heading
Promotion: Lemi: Built to last
Lemi is committed to leading with innovation to create
cutting-edge treatment room solutions that excel
in terms of performance and eco-credentials
Promotion: G.M. COLLIN: Collagen pioneers
GM Collin’s expertise in collagen research and product formulation has resulted in the creation of a new serum that combats age-related skin degeneration
Promotion: Comfort Zone: A brighter future
Consumers are increasingly interested in reducing dark spots and hyperpigmentation and a new line from Comfort Zone has been launched to address this emerging need
Promotion: Art of Cryo: Life changing experience
Vikki and Robbie are often exhausted after work. A visit to the spa to experience
the Art of Cryo Tech-Spa Module is a chance to re-set and rejuvenate together
Anna Bjurstam has left her role as Wellness Pioneer at Six Senses Hotels and Resorts and
launched a new wellness, longevity and “consciousness consultancy” called Wahayla.
Fairmont Cheshire, The Mere, has opened today (10 July) in the Northwest of England with a
1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’ concept.
Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of
total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth
in 2025 across categories when compared with 2024, according to the latest Wellness Real
Estate Report by RLA Global, produced in partnership with P and L benchmarking firm HotStats.
Lefay Resorts, the portfolio of two luxury wellness properties in Italy, has added emotional
dance classes and group cold plunge sessions in response to market demand for social
connection.
Aditya Saluja, an industry leader in luxury wellness hospitality, has been
appointed as
commercial director of spa and wellness for the spa management division of
Minor Hotels,
MSpa International.
Preidlhof Luxury DolceVita Resort, a destination resort and spa in Naturno, South Tyrol in Italy,
will reveal a new spa in February 2027, which has been designed by wellness expert and
consultant Patrizia Bortolin.
Virgin Active has officially opened its redesigned Mayfair club, unveiling its latest Social Wellness Club and
signalling a significant evolution of its proposition.
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to
our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the
most valued practices in the fields of wellness and recovery. [more...]
+ More featured suppliers
COMPANY PROFILES
bbspa_Group The technical advice offered by bbspa is
delivered via four specialist departments which offer turn [more...]
