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How has the spa industry evolved? There’s a growing awareness of the importance of addressing mental health concerns and the loneliness epidemic, as well as an accelerated push to deliver eco- and social-consciousness initiatives.
A lesson learned earlier in the pandemic was realising the importance of having several revenue pillars, as spas that embraced retail were able to sell products when physical services were restricted.
The growth in self-care and home spa has created a market for products that can substantially augment spa revenues, while creativity in the retail experience has become a significant draw for online and walk-in traffic.
What key innovations can you identify? Touchless/autonomous equipment can provide effective experiences largely without the need for certified technicians and science is validating the positive outcomes of using these kinds of services. Wet or dry flotation, infrared saunas, salt rooms and cryo chambers are just some examples that businesses are investing in to meet consumer needs while countering staffing shortages.
What trends are impacting spas? Consumers are growing increasingly comfortable with a broader definition of the spa experience, especially as science continues to quantify multisensory treatments. Light therapy, sound therapy, aromatherapy and alternative healing (acupuncture, reiki) are finding their way onto menus in many spas, with great customer acceptance. Hypnotherapy has hit corporate spa menus and we’ll see the arrival of more far-afield services such as psychedelic therapy coming on strong in the years ahead.
What do you still hope to accomplish? Our team knows how important education is to help businesses grow and thrive. We also know that opportunities for training are shrinking in the industry.
Our goal is to increase the number and variety of continuing education courses we offer, as well as free training for the brands and equipment we supply.
More from spa industry leaders...
In celebration of Spa Business’ 20th anniversary, industry leaders take a look at how far the sector has come since the magazine’s inception in 2003, share personal career highlights and reveal their plans and ideas for the future.
Read more from this issue of Spa Business magazine
View contents of Spa Business 2023 issue 3
Editor's letter: Reflection point
As Spa Business celebrates its 20th birthday, Katie Barnes pauses for thought and rejoices in the industry’s evolution
Spa People: 20th anniversary issue: Anna Bjurstam
The strategic senior advisor at Six Senses and Raison d'Etre on being initiated as a shaman, why psychedelics are here to stay and her bigger fear for the global spa industry
Promotion: Klafs: Relax into wellbeing
Klafs and Studio F. A. Porsche have combined their design and wellness expertise to create an oasis for total-body relaxation
News report: Eastern promise
Japan’s spa industry is valued at US$4.2 billion and is part of the world's third highest-performing wellness economy
Jeremy McCarthy: Theory of evolution
From spa to wellness and now leisure – Spa Business’ contributing editor looks at where hospitality experiences are heading
Promotion: Lemi: Built to last
Lemi is committed to leading with innovation to create
cutting-edge treatment room solutions that excel
in terms of performance and eco-credentials
Promotion: G.M. COLLIN: Collagen pioneers
GM Collin’s expertise in collagen research and product formulation has resulted in the creation of a new serum that combats age-related skin degeneration
Promotion: Comfort Zone: A brighter future
Consumers are increasingly interested in reducing dark spots and hyperpigmentation and a new line from Comfort Zone has been launched to address this emerging need
Promotion: Art of Cryo: Life changing experience
Vikki and Robbie are often exhausted after work. A visit to the spa to experience
the Art of Cryo Tech-Spa Module is a chance to re-set and rejuvenate together
The MSpa Oslo series is a perennial bestseller in global markets. With innovative
engineering and premium performance, this completely portable spa line-up is expertly
designed to meet the needs of customers worldwide. [more...]
How has the spa industry evolved? There’s a growing awareness of the importance of addressing mental health concerns and the loneliness epidemic, as well as an accelerated push to deliver eco- and social-consciousness initiatives.
A lesson learned earlier in the pandemic was realising the importance of having several revenue pillars, as spas that embraced retail were able to sell products when physical services were restricted.
The growth in self-care and home spa has created a market for products that can substantially augment spa revenues, while creativity in the retail experience has become a significant draw for online and walk-in traffic.
What key innovations can you identify? Touchless/autonomous equipment can provide effective experiences largely without the need for certified technicians and science is validating the positive outcomes of using these kinds of services. Wet or dry flotation, infrared saunas, salt rooms and cryo chambers are just some examples that businesses are investing in to meet consumer needs while countering staffing shortages.
What trends are impacting spas? Consumers are growing increasingly comfortable with a broader definition of the spa experience, especially as science continues to quantify multisensory treatments. Light therapy, sound therapy, aromatherapy and alternative healing (acupuncture, reiki) are finding their way onto menus in many spas, with great customer acceptance. Hypnotherapy has hit corporate spa menus and we’ll see the arrival of more far-afield services such as psychedelic therapy coming on strong in the years ahead.
What do you still hope to accomplish? Our team knows how important education is to help businesses grow and thrive. We also know that opportunities for training are shrinking in the industry.
Our goal is to increase the number and variety of continuing education courses we offer, as well as free training for the brands and equipment we supply.
More from spa industry leaders...
In celebration of Spa Business’ 20th anniversary, industry leaders take a look at how far the sector has come since the magazine’s inception in 2003, share personal career highlights and reveal their plans and ideas for the future.
Read more from this issue of Spa Business magazine
View contents of Spa Business 2023 issue 3
Editor's letter: Reflection point
As Spa Business celebrates its 20th birthday, Katie Barnes pauses for thought and rejoices in the industry’s evolution
Spa People: 20th anniversary issue: Anna Bjurstam
The strategic senior advisor at Six Senses and Raison d'Etre on being initiated as a shaman, why psychedelics are here to stay and her bigger fear for the global spa industry
Promotion: Klafs: Relax into wellbeing
Klafs and Studio F. A. Porsche have combined their design and wellness expertise to create an oasis for total-body relaxation
News report: Eastern promise
Japan’s spa industry is valued at US$4.2 billion and is part of the world's third highest-performing wellness economy
Jeremy McCarthy: Theory of evolution
From spa to wellness and now leisure – Spa Business’ contributing editor looks at where hospitality experiences are heading
Promotion: Lemi: Built to last
Lemi is committed to leading with innovation to create
cutting-edge treatment room solutions that excel
in terms of performance and eco-credentials
Promotion: G.M. COLLIN: Collagen pioneers
GM Collin’s expertise in collagen research and product formulation has resulted in the creation of a new serum that combats age-related skin degeneration
Promotion: Comfort Zone: A brighter future
Consumers are increasingly interested in reducing dark spots and hyperpigmentation and a new line from Comfort Zone has been launched to address this emerging need
Promotion: Art of Cryo: Life changing experience
Vikki and Robbie are often exhausted after work. A visit to the spa to experience
the Art of Cryo Tech-Spa Module is a chance to re-set and rejuvenate together
Anna Bjurstam has left her role as Wellness Pioneer at Six Senses Hotels and Resorts and
launched a new wellness, longevity and “consciousness consultancy” called Wahayla.
Fairmont Cheshire, The Mere, has opened today (10 July) in the Northwest of England with a
1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’ concept.
Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of
total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth
in 2025 across categories when compared with 2024, according to the latest Wellness Real
Estate Report by RLA Global, produced in partnership with P and L benchmarking firm HotStats.
Lefay Resorts, the portfolio of two luxury wellness properties in Italy, has added emotional
dance classes and group cold plunge sessions in response to market demand for social
connection.
Aditya Saluja, an industry leader in luxury wellness hospitality, has been
appointed as
commercial director of spa and wellness for the spa management division of
Minor Hotels,
MSpa International.
Preidlhof Luxury DolceVita Resort, a destination resort and spa in Naturno, South Tyrol in Italy,
will reveal a new spa in February 2027, which has been designed by wellness expert and
consultant Patrizia Bortolin.
Virgin Active has officially opened its redesigned Mayfair club, unveiling its latest Social Wellness Club and
signalling a significant evolution of its proposition.
The MSpa Oslo series is a perennial bestseller in global markets. With innovative
engineering and premium performance, this completely portable spa line-up is expertly
designed to meet the needs of customers worldwide. [more...]
