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Spa People: 20th anniversary issue
Karen Short

Retail creativity has become a significant draw for online and walk-in traffic


How has the spa industry evolved?
There’s a growing awareness of the importance of addressing mental health concerns and the loneliness epidemic, as well as an accelerated push to deliver eco- and social-consciousness initiatives.

A lesson learned earlier in the pandemic was realising the importance of having several revenue pillars, as spas that embraced retail were able to sell products when physical services were restricted.

The growth in self-care and home spa has created a market for products that can substantially augment spa revenues, while creativity in the retail experience has become a significant draw for online and walk-in traffic.

What key innovations can you identify?
Touchless/autonomous equipment can provide effective experiences largely without the need for certified technicians and science is validating the positive outcomes of using these kinds of services. Wet or dry flotation, infrared saunas, salt rooms and cryo chambers are just some examples that businesses are investing in to meet consumer needs while countering staffing shortages.

What trends are impacting spas?
Consumers are growing increasingly comfortable with a broader definition of the spa experience, especially as science continues to quantify multisensory treatments. Light therapy, sound therapy, aromatherapy and alternative healing (acupuncture, reiki) are finding their way onto menus in many spas, with great customer acceptance. Hypnotherapy has hit corporate spa menus and we’ll see the arrival of more far-afield services such as psychedelic therapy coming on strong in the years ahead.

What do you still hope to accomplish?
Our team knows how important education is to help businesses grow and thrive. We also know that opportunities for training are shrinking in the industry.

Our goal is to increase the number and variety of continuing education courses we offer, as well as free training for the brands and equipment we supply.

More from spa industry leaders...

In celebration of Spa Business’ 20th anniversary, industry leaders take a look at how far the sector has come since the magazine’s inception in 2003, share personal career highlights and reveal their plans and ideas for the future.

View next: Rupert Schmid

Consumers are becoming more adventurous with their spa experiences, says Short Credit: photo: Fivelements
FEATURED SUPPLIERS

Natural Beauty Expo returns to London in April
Mark your calendars for the return of the highly anticipated Natural Beauty Expo at ExCeL, London, from 14-15 April. [more...]

Flow System debut: your wellness journey begins in Riyadh
Art of Cryo is set to redefine wellbeing standards in the Middle East this February and install the region’s first Tec-Spa Module (TSM) in Riyadh at the Deem Spa by Kadoon Company. [more...]
+ More featured suppliers  
COMPANY PROFILES
Subtle Energies

Subtle Energies was founded in 1993 as a clinic by Farida Irani in Sydney Australia. [more...]
SpaSoft Springer-Miller International

SpaSoft has been a spa technology leader for more than 15 years. The company is part of the Jonas [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

03-05 Mar 2024

IBS New York

Javits Convention Center, New York, United States
20-20 Mar 2024

Global Massage Makes Me Happy & Healthy Day

Virtual, United States
+ More diary  
 
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©Cybertrek 2024
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
Spa People: 20th anniversary issue
Karen Short

Retail creativity has become a significant draw for online and walk-in traffic


How has the spa industry evolved?
There’s a growing awareness of the importance of addressing mental health concerns and the loneliness epidemic, as well as an accelerated push to deliver eco- and social-consciousness initiatives.

A lesson learned earlier in the pandemic was realising the importance of having several revenue pillars, as spas that embraced retail were able to sell products when physical services were restricted.

The growth in self-care and home spa has created a market for products that can substantially augment spa revenues, while creativity in the retail experience has become a significant draw for online and walk-in traffic.

What key innovations can you identify?
Touchless/autonomous equipment can provide effective experiences largely without the need for certified technicians and science is validating the positive outcomes of using these kinds of services. Wet or dry flotation, infrared saunas, salt rooms and cryo chambers are just some examples that businesses are investing in to meet consumer needs while countering staffing shortages.

What trends are impacting spas?
Consumers are growing increasingly comfortable with a broader definition of the spa experience, especially as science continues to quantify multisensory treatments. Light therapy, sound therapy, aromatherapy and alternative healing (acupuncture, reiki) are finding their way onto menus in many spas, with great customer acceptance. Hypnotherapy has hit corporate spa menus and we’ll see the arrival of more far-afield services such as psychedelic therapy coming on strong in the years ahead.

What do you still hope to accomplish?
Our team knows how important education is to help businesses grow and thrive. We also know that opportunities for training are shrinking in the industry.

Our goal is to increase the number and variety of continuing education courses we offer, as well as free training for the brands and equipment we supply.

More from spa industry leaders...

In celebration of Spa Business’ 20th anniversary, industry leaders take a look at how far the sector has come since the magazine’s inception in 2003, share personal career highlights and reveal their plans and ideas for the future.

View next: Rupert Schmid

Consumers are becoming more adventurous with their spa experiences, says Short Credit: photo: Fivelements
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+ More news   
 
FEATURED SUPPLIERS

Natural Beauty Expo returns to London in April
Mark your calendars for the return of the highly anticipated Natural Beauty Expo at ExCeL, London, from 14-15 April. [more...]

Flow System debut: your wellness journey begins in Riyadh
Art of Cryo is set to redefine wellbeing standards in the Middle East this February and install the region’s first Tec-Spa Module (TSM) in Riyadh at the Deem Spa by Kadoon Company. [more...]
+ More featured suppliers  
COMPANY PROFILES
Subtle Energies

Subtle Energies was founded in 1993 as a clinic by Farida Irani in Sydney Australia. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

03-05 Mar 2024

IBS New York

Javits Convention Center, New York, United States
20-20 Mar 2024

Global Massage Makes Me Happy & Healthy Day

Virtual, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS