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Spa People: 20th anniversary issue
Karen Short

Retail creativity has become a significant draw for online and walk-in traffic


How has the spa industry evolved?
There’s a growing awareness of the importance of addressing mental health concerns and the loneliness epidemic, as well as an accelerated push to deliver eco- and social-consciousness initiatives.

A lesson learned earlier in the pandemic was realising the importance of having several revenue pillars, as spas that embraced retail were able to sell products when physical services were restricted.

The growth in self-care and home spa has created a market for products that can substantially augment spa revenues, while creativity in the retail experience has become a significant draw for online and walk-in traffic.

What key innovations can you identify?
Touchless/autonomous equipment can provide effective experiences largely without the need for certified technicians and science is validating the positive outcomes of using these kinds of services. Wet or dry flotation, infrared saunas, salt rooms and cryo chambers are just some examples that businesses are investing in to meet consumer needs while countering staffing shortages.

What trends are impacting spas?
Consumers are growing increasingly comfortable with a broader definition of the spa experience, especially as science continues to quantify multisensory treatments. Light therapy, sound therapy, aromatherapy and alternative healing (acupuncture, reiki) are finding their way onto menus in many spas, with great customer acceptance. Hypnotherapy has hit corporate spa menus and we’ll see the arrival of more far-afield services such as psychedelic therapy coming on strong in the years ahead.

What do you still hope to accomplish?
Our team knows how important education is to help businesses grow and thrive. We also know that opportunities for training are shrinking in the industry.

Our goal is to increase the number and variety of continuing education courses we offer, as well as free training for the brands and equipment we supply.

More from spa industry leaders...

In celebration of Spa Business’ 20th anniversary, industry leaders take a look at how far the sector has come since the magazine’s inception in 2003, share personal career highlights and reveal their plans and ideas for the future.

View next: Rupert Schmid

Consumers are becoming more adventurous with their spa experiences, says Short Credit: photo: Fivelements
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Book4Time unveils enhanced day and resort pass functionality
Book4Time has announced the launch of Day & Resort Passes on its award-winning platform to help hotels and resorts drive staycation business. [more...]

Swissline’s face-saving summer solutions for oily, acne-prone skin
During the summer, hot and humid weather and pollution can activate excess sebum production, leading to clogged pores and acne. [more...]
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COMPANY PROFILES
The Wellness

Founded in 2007, headquartered in Dubai and based in Hong Kong and Singapore, The Wellness is an int [more...]
Seed To Skin

Founded by Jeanette Thottrup in 2018, in Tuscany, Seed to Skin is an award winning skincare line. [more...]
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22-22 Jun 2024

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22-24 Jun 2024

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Uniting the world of spa & wellness
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Sign up here ▸
News   Products   Magazine   Subscribe
Spa People: 20th anniversary issue
Karen Short

Retail creativity has become a significant draw for online and walk-in traffic


How has the spa industry evolved?
There’s a growing awareness of the importance of addressing mental health concerns and the loneliness epidemic, as well as an accelerated push to deliver eco- and social-consciousness initiatives.

A lesson learned earlier in the pandemic was realising the importance of having several revenue pillars, as spas that embraced retail were able to sell products when physical services were restricted.

The growth in self-care and home spa has created a market for products that can substantially augment spa revenues, while creativity in the retail experience has become a significant draw for online and walk-in traffic.

What key innovations can you identify?
Touchless/autonomous equipment can provide effective experiences largely without the need for certified technicians and science is validating the positive outcomes of using these kinds of services. Wet or dry flotation, infrared saunas, salt rooms and cryo chambers are just some examples that businesses are investing in to meet consumer needs while countering staffing shortages.

What trends are impacting spas?
Consumers are growing increasingly comfortable with a broader definition of the spa experience, especially as science continues to quantify multisensory treatments. Light therapy, sound therapy, aromatherapy and alternative healing (acupuncture, reiki) are finding their way onto menus in many spas, with great customer acceptance. Hypnotherapy has hit corporate spa menus and we’ll see the arrival of more far-afield services such as psychedelic therapy coming on strong in the years ahead.

What do you still hope to accomplish?
Our team knows how important education is to help businesses grow and thrive. We also know that opportunities for training are shrinking in the industry.

Our goal is to increase the number and variety of continuing education courses we offer, as well as free training for the brands and equipment we supply.

More from spa industry leaders...

In celebration of Spa Business’ 20th anniversary, industry leaders take a look at how far the sector has come since the magazine’s inception in 2003, share personal career highlights and reveal their plans and ideas for the future.

View next: Rupert Schmid

Consumers are becoming more adventurous with their spa experiences, says Short Credit: photo: Fivelements
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Diversity, equity and inclusion in the European fitness industry is examined in a new report which provides eye-opening findings and a starting point for change.
RLA Global: Wellness hotels experience positive growth trend globally in 2023
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László Puczkó joins Ensana as senior health spa advisor
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EU funds Great Spa Towns of Europe youth project to foster intercultural dialogue among spa towns
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Gen Z women are more engaged with physical activity than previous generations, finds Ernst & Young research
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Ritz-Carlton Reserve to land in South America with tropical retreat in Rio de Janeiro
Marriott is set to bolster its exclusive Ritz-Carlton Reserve portfolio with a brand new property in South America in Costa do Sol, Rio de Janeiro.
Banyan Tree to debut in Caribbean with Oppenheim-designed island retreat
Developer Rockwell Island Development Group (RIDGE) has appointed five-star, global hospitality brand Banyan Tree to manage its new luxury island retreat in Bimini in the Bahamas.
+ More news   
 
FEATURED SUPPLIERS

Book4Time unveils enhanced day and resort pass functionality
Book4Time has announced the launch of Day & Resort Passes on its award-winning platform to help hotels and resorts drive staycation business. [more...]

Swissline’s face-saving summer solutions for oily, acne-prone skin
During the summer, hot and humid weather and pollution can activate excess sebum production, leading to clogged pores and acne. [more...]
+ More featured suppliers  
COMPANY PROFILES
The Wellness

Founded in 2007, headquartered in Dubai and based in Hong Kong and Singapore, The Wellness is an int [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

22-22 Jun 2024

World Bathing Day

Worldwide,
22-24 Jun 2024

IECSC Las Vegas

Las Vegas Convention Center, Las Vegas, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS