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Silver COMPANY PROFILE

AMRA Skincare

Contact  |  Updates
Background
Sue Jones, CEO and Founder of AMRA Skincare, previously worked as a university lecturer for business and cosmetology, but in 2002, using knowledge from her life sciences degree, Sue began a decade of research alongside expert scientists, developing her own line of massage oils and linking her two passions of science and skincare.

Sue then embarked on a Fairtrade mission in Kerala, India, to gain a complete understanding of the importance of Fairtrade and the impact that sourcing ingredients can have on ecosystems.

Inspired by her findings, Sue incorporated them into the DNA of AMRA Skincare.

In 2014, AMRA Skincare was launched into the world’s most prestigious five-star luxury hotels, with exclusive, bespoke treatments that are tailor-made for each collaboration.

Main products and services
AMRA redefines luxury, using precious ingredients combined with ethically and sustainably sourced natural bio-actives. We bridge the gap between sustainability, luxury, and results-driven skincare, creating opulence within each partnership and targeting the properties’ specific market to encapsulate every guest on their very own journey.

AMRA formulate their unique molecules into each collection, with the most advanced technology to deliver surgically inspired results. The molecules work cohesively with our collections of Pearl, Green Caviar, Gold, Diamond, Platinum, Tri-Complex+, Rarity Stemcell8 and AMRA for Men. Each collection targets a specific skincare concern with their advanced science-led facials.

From the choreography of AMRA massage movements to their opulent products, AMRA strive to create bespoke treatments available exclusively at selected locations only.

We are a spa-exclusive brand for 5-star luxury hotels globally, providing an exclusive service to create bespoke spa journeys and advanced facials, delivering the pinnacle of ultimate luxury and advanced skincare technology.

AMRA is proud to be a British company that manufactures and formulates all our products in the UK.

Where in the world?
United Kingdom, Europe,
Saudi Arabia, United Arab Emirates,
Oman, Kuwait, Qatar, Bahrain,
Australia, New Zealand, French Polynesia,
Maldives, Seychelles, Mauritius,
North America, Canada, Caribbean,
Singapore, Hong Kong.
Future plans
We will launch into new territories this year and expand within our current locations. Our AMRA Molecules of Sleep Programme™ – an intensive sleep wellbeing programme designed alongside our new advanced technology, with key ingredients clinically proven to increase the quality of sleep – will launch in Q4 this year.
Who's who
Sue Jones, CEO and founder
Olivia Hatton, chief operating officer.
Top clients
Four Seasons, Langham, St. Regis,
Luxury Collection, Atlantis The Royal,
Waldorf Astoria, Conrad Hotels,
Burgenstock Hotel - Alpine Spa,
Jumeirah, Palazzo Versace.
What the clients say
“AMRA has been an excellent brand match for our Bürgenstock Alpine Spa, working with us to create the ultimate experience we demand for our highly discerning guests. The rare ingredients give a true sense of exclusivity, their cutting-edge science delivers results. AMRA’s genuine ambition to deliver superior luxury wellbeing is in line with our Bürgenstock Alpine Spa & Wellness values.”
– Maggie Derblay, area director of spa, wellness & recreation, Bürgenstock Collection
updates
07 Feb 2024
The art of bespoke beauty: AMRA Skincare's tailored elegance transcends luxury at destinations around the world
Amra Skincare, a prominent example of bespoke treatment creation, crafts transcendent spa experiences that seamlessly intertwine with the essence of its collaborations.

A testament to its commitment to individuality, each treatment is an artful synergy of the destination's distinctive character, the ambience of the spa and the desired sensory journey. The rituals are an embodiment of sophisticated collaboration between the environment and the guest experience.

An example of this philosophy can be found at The Langham, Gold Coast, in Australia, where Amra has harnessed the beauty of the Gold Coast's natural luxury.

Inspired by the dramatic scenery, treatments incorporate 24kt gold for opulence and diamond to reflect the building’s jewel-like architecture, while the coastal paradise is echoed through the use of green caviar.

This tailored approach resonates with guests seeking an immersive and indulgent escape, as they’re enveloped in a sensorial journey that mirrors the destination's allure.

Inspired by the abundance of marine beauty displayed throughout the East Coast, Amra has also created the Jewel of the Ocean body ritual that encapsulates the essence of the sea through crushed green caviar and Tahitian black pearl. Green caviar hydrates using Amra’s HA Function and reduces trans-epidermal water loss, while pearl uses PPF+ and AFR Amra Micro-Cellular Actives to protect against pollution.

The journey concludes with a rebalancing massage, intricately tailored to each guest’s concerns and areas of need.

Emma Sirett, director of spa and leisure at The Langham, Gold Coast, said:

“The opulence that our Amra treatments provide for our guests is like no other. Here at Chuan Spa, our wellness experiences are indulgent and luxurious which is why our brand partnership aligns so well. We’re also the only spa in Australia to partner with Amra.

“We offer body treatments that are designed to rejuvenate, define and sculpt while our guests relax in absolute luxury. The popularity of the treatments comes down to the exclusivity of the unique products which transport the guest on a journey of serenity.”

Awaken Wellness at Atlantis The Royal in Dubai stands as another testament to Amra's dedication to bespoke treatment creation.

Here, treatments are inspired by the epitome of luxury, incorporating gold, diamonds, rubies, and sapphires. These precious stones infuse the spa experience with a radiant and regal aura, elevating it to the pinnacle of indulgence.

The Golden Hour massage incorporates 24kt Gold Hot Stones™ which radiate heat and, when combined with advanced massage techniques, result in the ultimate bespoke gold-infused experience. Amra’s signature Gold Stones ensure that spas create a desired destination on the map and provide guests with the ultimate wellness experience.

In the bespoke world of Amra, each treatment is a narrative, meticulously constructed to reflect the unique ambience of the hotel and spa it graces.
09 Oct 2023
Introducing a new generation of skincare: AMRA unveils new launch of reformulated Micro-Cellular Actives
AMRA has remained steadfast in its commitment to redefining the boundaries of modern skincare since its inception in 2002. Now, the company has reached new levels of excellence with the launch of its highly anticipated rebrand.

Underpinned by advanced scientific research, the new Amra Micro-Cellular Actives encapsulated in its products have been meticulously formulated with cutting-edge technology. Complete with all-new consciously crafted packaging, the comprehensive offering is designed for the luxury skincare market.

Each collection in the range has been designed to target a specific area of concern ensuring every guest's needs can be met.

With a keen eye on its customer base, Amra understands that the modern-day skincare consumer is more informed than ever before and that consequently, evidence-based scientifically-backed products are in extremely high demand.

As a company, Amra has always been deeply dedicated to innovation and delivering uncompromising quality and it is proud of its new formulations all of which are backed by detailed scientific research.

This emphasis on quality sees the company and its products remain at the forefront of the industry and only work with the most efficacious ingredients underpinned by modern science.
True to Amra’s roots, the advanced formulas are still enriched with some of the world's most precious active ingredients – including gold, platinum, sapphire and meteorite – which are known for their powerful biological effects on the skin.

“I’m thrilled to unveil our meticulously refined skincare collections,” said Olivia Hatton, chief operating officer. “They seamlessly merge opulence, pioneering science and groundbreaking innovations.

“Our commitment to delivering the epitome of luxury within results-driven skincare is matched only by our dedication to unlocking radiant, clinically inspired results for our consumers. Discover a new era of innovative transformation with Amra.”

Elevating the spa experience

The new product line has been reformulated not only to elevate consumers' prescribed skincare routine but also to provide premium spa treatments with transformative results.

Amra has created newly developed targeted body treatments, technique-focused massages and anatomically-designed facials.

Focused on skin anatomy and providing everlasting surgically-inspired outcomes, the exclusive protocols redefine the luxury spa experience by blending cutting-edge formulas with ancient healing methods.

After every treatment, guests emerge feeling deeply reposed and experience impressive clinically inspired results, supported by the very latest scientific advancements.

Packaged with precision

In addition, the collection has relaunched with sleek high-end packaging highlighting Amra’s commitment to timeless elegance and uncompromising quality.

Crucially, the new packaging has been carefully designed to reflect harmful UV rays to ensure the products are preserved for prolonged use and effectiveness. This means the products always deliver the same scientifically driven results and enhance the overall consumer experience.
AMRA Skincare: news from spabusiness.com
16 Feb 2023
Industry organisation the Sustainable Spa Association has undergone a rebrand and now goes by the name Sustainable Wellness.
AMRA Skincare
Tel: +44 (0)7354639912
Address: The Old Forge, Melon Ground, Hatfield Park, Hatfield, Hertfordshire, AL95NB, United Kingdom
Sue Jones, CEO and founder
 
FEATURED SUPPLIERS

The art of bespoke beauty: AMRA Skincare's tailored elegance transcends luxury at destinations around the world
Amra Skincare, a prominent example of bespoke treatment creation, crafts transcendent spa experiences that seamlessly intertwine with the essence of its collaborations. [more...]

Countdown begins for World Spa and Wellness 2024 London
The World Spa & Wellness London Convention is back from 3-4 March at ExCeL London and is a fantastic opportunity for spa professionals to network and learn from industry leaders, with lots of chances to develop your business and career. [more...]
+ More featured suppliers  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

02-04 Mar 2024

World Spa & Wellness Conference

Excel exhibition and conference centre , London, United Kingdom
03-05 Mar 2024

IBS New York

Javits Convention Center, New York, United States
+ More diary  
 
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©Cybertrek 2024
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
Silver COMPANY PROFILE

AMRA Skincare

Contact  |  Updates
Background
Sue Jones, CEO and Founder of AMRA Skincare, previously worked as a university lecturer for business and cosmetology, but in 2002, using knowledge from her life sciences degree, Sue began a decade of research alongside expert scientists, developing her own line of massage oils and linking her two passions of science and skincare.

Sue then embarked on a Fairtrade mission in Kerala, India, to gain a complete understanding of the importance of Fairtrade and the impact that sourcing ingredients can have on ecosystems.

Inspired by her findings, Sue incorporated them into the DNA of AMRA Skincare.

In 2014, AMRA Skincare was launched into the world’s most prestigious five-star luxury hotels, with exclusive, bespoke treatments that are tailor-made for each collaboration.

Main products and services
AMRA redefines luxury, using precious ingredients combined with ethically and sustainably sourced natural bio-actives. We bridge the gap between sustainability, luxury, and results-driven skincare, creating opulence within each partnership and targeting the properties’ specific market to encapsulate every guest on their very own journey.

AMRA formulate their unique molecules into each collection, with the most advanced technology to deliver surgically inspired results. The molecules work cohesively with our collections of Pearl, Green Caviar, Gold, Diamond, Platinum, Tri-Complex+, Rarity Stemcell8 and AMRA for Men. Each collection targets a specific skincare concern with their advanced science-led facials.

From the choreography of AMRA massage movements to their opulent products, AMRA strive to create bespoke treatments available exclusively at selected locations only.

We are a spa-exclusive brand for 5-star luxury hotels globally, providing an exclusive service to create bespoke spa journeys and advanced facials, delivering the pinnacle of ultimate luxury and advanced skincare technology.

AMRA is proud to be a British company that manufactures and formulates all our products in the UK.

Where in the world?
United Kingdom, Europe,
Saudi Arabia, United Arab Emirates,
Oman, Kuwait, Qatar, Bahrain,
Australia, New Zealand, French Polynesia,
Maldives, Seychelles, Mauritius,
North America, Canada, Caribbean,
Singapore, Hong Kong.
Future plans
We will launch into new territories this year and expand within our current locations. Our AMRA Molecules of Sleep Programme™ – an intensive sleep wellbeing programme designed alongside our new advanced technology, with key ingredients clinically proven to increase the quality of sleep – will launch in Q4 this year.
Who's who
Sue Jones, CEO and founder
Olivia Hatton, chief operating officer.
Top clients
Four Seasons, Langham, St. Regis,
Luxury Collection, Atlantis The Royal,
Waldorf Astoria, Conrad Hotels,
Burgenstock Hotel - Alpine Spa,
Jumeirah, Palazzo Versace.
What the clients say
“AMRA has been an excellent brand match for our Bürgenstock Alpine Spa, working with us to create the ultimate experience we demand for our highly discerning guests. The rare ingredients give a true sense of exclusivity, their cutting-edge science delivers results. AMRA’s genuine ambition to deliver superior luxury wellbeing is in line with our Bürgenstock Alpine Spa & Wellness values.”
– Maggie Derblay, area director of spa, wellness & recreation, Bürgenstock Collection
updates
07 Feb 2024
The art of bespoke beauty: AMRA Skincare's tailored elegance transcends luxury at destinations around the world
Amra Skincare, a prominent example of bespoke treatment creation, crafts transcendent spa experiences that seamlessly intertwine with the essence of its collaborations.

A testament to its commitment to individuality, each treatment is an artful synergy of the destination's distinctive character, the ambience of the spa and the desired sensory journey. The rituals are an embodiment of sophisticated collaboration between the environment and the guest experience.

An example of this philosophy can be found at The Langham, Gold Coast, in Australia, where Amra has harnessed the beauty of the Gold Coast's natural luxury.

Inspired by the dramatic scenery, treatments incorporate 24kt gold for opulence and diamond to reflect the building’s jewel-like architecture, while the coastal paradise is echoed through the use of green caviar.

This tailored approach resonates with guests seeking an immersive and indulgent escape, as they’re enveloped in a sensorial journey that mirrors the destination's allure.

Inspired by the abundance of marine beauty displayed throughout the East Coast, Amra has also created the Jewel of the Ocean body ritual that encapsulates the essence of the sea through crushed green caviar and Tahitian black pearl. Green caviar hydrates using Amra’s HA Function and reduces trans-epidermal water loss, while pearl uses PPF+ and AFR Amra Micro-Cellular Actives to protect against pollution.

The journey concludes with a rebalancing massage, intricately tailored to each guest’s concerns and areas of need.

Emma Sirett, director of spa and leisure at The Langham, Gold Coast, said:

“The opulence that our Amra treatments provide for our guests is like no other. Here at Chuan Spa, our wellness experiences are indulgent and luxurious which is why our brand partnership aligns so well. We’re also the only spa in Australia to partner with Amra.

“We offer body treatments that are designed to rejuvenate, define and sculpt while our guests relax in absolute luxury. The popularity of the treatments comes down to the exclusivity of the unique products which transport the guest on a journey of serenity.”

Awaken Wellness at Atlantis The Royal in Dubai stands as another testament to Amra's dedication to bespoke treatment creation.

Here, treatments are inspired by the epitome of luxury, incorporating gold, diamonds, rubies, and sapphires. These precious stones infuse the spa experience with a radiant and regal aura, elevating it to the pinnacle of indulgence.

The Golden Hour massage incorporates 24kt Gold Hot Stones™ which radiate heat and, when combined with advanced massage techniques, result in the ultimate bespoke gold-infused experience. Amra’s signature Gold Stones ensure that spas create a desired destination on the map and provide guests with the ultimate wellness experience.

In the bespoke world of Amra, each treatment is a narrative, meticulously constructed to reflect the unique ambience of the hotel and spa it graces.
09 Oct 2023
Introducing a new generation of skincare: AMRA unveils new launch of reformulated Micro-Cellular Actives
AMRA has remained steadfast in its commitment to redefining the boundaries of modern skincare since its inception in 2002. Now, the company has reached new levels of excellence with the launch of its highly anticipated rebrand.

Underpinned by advanced scientific research, the new Amra Micro-Cellular Actives encapsulated in its products have been meticulously formulated with cutting-edge technology. Complete with all-new consciously crafted packaging, the comprehensive offering is designed for the luxury skincare market.

Each collection in the range has been designed to target a specific area of concern ensuring every guest's needs can be met.

With a keen eye on its customer base, Amra understands that the modern-day skincare consumer is more informed than ever before and that consequently, evidence-based scientifically-backed products are in extremely high demand.

As a company, Amra has always been deeply dedicated to innovation and delivering uncompromising quality and it is proud of its new formulations all of which are backed by detailed scientific research.

This emphasis on quality sees the company and its products remain at the forefront of the industry and only work with the most efficacious ingredients underpinned by modern science.
True to Amra’s roots, the advanced formulas are still enriched with some of the world's most precious active ingredients – including gold, platinum, sapphire and meteorite – which are known for their powerful biological effects on the skin.

“I’m thrilled to unveil our meticulously refined skincare collections,” said Olivia Hatton, chief operating officer. “They seamlessly merge opulence, pioneering science and groundbreaking innovations.

“Our commitment to delivering the epitome of luxury within results-driven skincare is matched only by our dedication to unlocking radiant, clinically inspired results for our consumers. Discover a new era of innovative transformation with Amra.”

Elevating the spa experience

The new product line has been reformulated not only to elevate consumers' prescribed skincare routine but also to provide premium spa treatments with transformative results.

Amra has created newly developed targeted body treatments, technique-focused massages and anatomically-designed facials.

Focused on skin anatomy and providing everlasting surgically-inspired outcomes, the exclusive protocols redefine the luxury spa experience by blending cutting-edge formulas with ancient healing methods.

After every treatment, guests emerge feeling deeply reposed and experience impressive clinically inspired results, supported by the very latest scientific advancements.

Packaged with precision

In addition, the collection has relaunched with sleek high-end packaging highlighting Amra’s commitment to timeless elegance and uncompromising quality.

Crucially, the new packaging has been carefully designed to reflect harmful UV rays to ensure the products are preserved for prolonged use and effectiveness. This means the products always deliver the same scientifically driven results and enhance the overall consumer experience.
AMRA Skincare: news from spabusiness.com
16 Feb 2023
Industry organisation the Sustainable Spa Association has undergone a rebrand and now goes by the name Sustainable Wellness.
AMRA Skincare
Tel: +44 (0)7354639912
Address: The Old Forge, Melon Ground, Hatfield Park, Hatfield, Hertfordshire, AL95NB, United Kingdom
Sue Jones, CEO and founder
FEATURED SUPPLIERS

The art of bespoke beauty: AMRA Skincare's tailored elegance transcends luxury at destinations around the world
Amra Skincare, a prominent example of bespoke treatment creation, crafts transcendent spa experiences that seamlessly intertwine with the essence of its collaborations. [more...]

Countdown begins for World Spa and Wellness 2024 London
The World Spa & Wellness London Convention is back from 3-4 March at ExCeL London and is a fantastic opportunity for spa professionals to network and learn from industry leaders, with lots of chances to develop your business and career. [more...]
+ More featured suppliers  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

02-04 Mar 2024

World Spa & Wellness Conference

Excel exhibition and conference centre , London, United Kingdom
03-05 Mar 2024

IBS New York

Javits Convention Center, New York, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS