Amra Skincare has positioned itself at the forefront of dermatological science and introduced its Micro-Cellular Actives line – a range of innovative molecular agents formulated to redefine the brand’s clinically-driven skincare applications for unparalleled results.

Amra has enriched its eight skincare ranges with a distinct blend of bespoke actives, which provide both immediate enhancements as well as enduring rejuvenation.

Underpinned by advanced scientific research, the actives encapsulated in its products have been meticulously formulated with cutting-edge technology. Each is a hallmark of precision, intentionally designed to combat specific skincare challenges by leveraging the forefront of contemporary scientific research.

Under the visionary guidance of Sue Jones, Amra CEO and founder, together with the expertise of Sarah Chappell, Amra’s R&D and compliance specialist, its collections have been meticulously refined to embody excellence.

“Our Amra Micro-Cellular Actives are distinguished by our scrupulous curation of ingredients and innovative compounding processes,” said Chappell. “Unlike other brands, we not only incorporate crucial elements like vitamin C, but elevate them through a time-release methodology, ensuring sustained benefit over 24 hours.”

Amra Skincare – amplified by Micro-Cellular Actives

The Pearl collection is designed to combat skin-damaging free radicals and reveal a luminous, unblemished complexion. This line now relies on the active technology of PPF+ (pollution protection factor), an advanced guard against urban pollutants, coupled with anti-free radical technology.

Amra’s Diamond collection's DEJ Active offers an exclusive formula to reinvigorate collagen, providing a lifted and tightened visage that redefines the contours of your skin.

Meanwhile, the 24kt Gold collection is underpinned by the Anti-Glycation Micro-Cellular Active. The compound is described as a steadfast skincare ally which re-activates elastin production for a remarkable surge in skin firmness which culminates in a more sculpted appearance. Anti-Glycation is also a cellular anti-inflammatory which makes the skin appear more youthful.

Amra's Green Caviar collection is powered by plant-derived sea algae enriched with vitamin and amino acid compounds – a potent mix which strengthens the skin barrier. The range also features a complex low molecular weight hyaluronic acid that ensures powerful dermal moisture retention. This synergistic combination results in enhanced elasticity and visibly improved skin and texture.

Designed to mitigate the effects of sun exposure, the Platinum collection presents the Di-Peptide Complex, a futuristic agent that not only replicates the rejuvenating power of natural collagen but also accelerates skin repair.

The Tri-Complex+ Collection features an elaborate blend of bioactive elements (green caviar, gold, diamond and platinum) to synergistically offer intense hydration, diminish inflammatory responses, augment cutaneous luminosity and enhance dermal firmness.

Lastly, the For Men range reinforces the integral skin barrier function and is fortified with Amra's proprietary CellActiv8 technology – the pinnacle of the brand's research into dermal repair and regeneration cutaneous healing.

The Rarity Collection – powered by pioneering stem-cell technology

The peak of the Micro-Cellular Active line is the premium Rarity Collection – a range fuelled by Amra’s sophisticated StemCell8 complex.

Chappell explained that the extract is derived from the stem and flower of an orchid and is purposed to shield skin from oxidative harm and urban pollutants while optimising intercellular repair.

“This potent ingredient proactively works to firm the skin, smooth wrinkles and provide a radiant glow,” she said.

The powerful formula is further bolstered by extracts of green caviar, gold, diamond, platinum, ruby, sapphire and meteorite and is meticulously engineered to foster cellular rejuvenation and deliver results that resonate with clinical precision.

With a visionary approach to skincare, Amra focuses on both pre-emptive and restorative measures in its formulations and remains committed to proactive dermal care that fuses indulgence with scientific advancement.

Embrace the future of luxurious, scientific skincare with Amra's Micro-Cellular Actives. It's more than just skincare; it's a skin revolution.

Amra Skincare, a prominent example of bespoke treatment creation, crafts transcendent spa experiences that seamlessly intertwine with the essence of its collaborations.

A testament to its commitment to individuality, each treatment is an artful synergy of the destination's distinctive character, the ambience of the spa and the desired sensory journey. The rituals are an embodiment of sophisticated collaboration between the environment and the guest experience.

An example of this philosophy can be found at The Langham, Gold Coast, in Australia, where Amra has harnessed the beauty of the Gold Coast's natural luxury.

Inspired by the dramatic scenery, treatments incorporate 24kt gold for opulence and diamond to reflect the building’s jewel-like architecture, while the coastal paradise is echoed through the use of green caviar.

This tailored approach resonates with guests seeking an immersive and indulgent escape, as they’re enveloped in a sensorial journey that mirrors the destination's allure.

Inspired by the abundance of marine beauty displayed throughout the East Coast, Amra has also created the Jewel of the Ocean body ritual that encapsulates the essence of the sea through crushed green caviar and Tahitian black pearl. Green caviar hydrates using Amra’s HA Function and reduces trans-epidermal water loss, while pearl uses PPF+ and AFR Amra Micro-Cellular Actives to protect against pollution.

The journey concludes with a rebalancing massage, intricately tailored to each guest’s concerns and areas of need.

Emma Sirett, director of spa and leisure at The Langham, Gold Coast, said:

“The opulence that our Amra treatments provide for our guests is like no other. Here at Chuan Spa, our wellness experiences are indulgent and luxurious which is why our brand partnership aligns so well. We’re also the only spa in Australia to partner with Amra.

“We offer body treatments that are designed to rejuvenate, define and sculpt while our guests relax in absolute luxury. The popularity of the treatments comes down to the exclusivity of the unique products which transport the guest on a journey of serenity.”

Awaken Wellness at Atlantis The Royal in Dubai stands as another testament to Amra's dedication to bespoke treatment creation.

Here, treatments are inspired by the epitome of luxury, incorporating gold, diamonds, rubies, and sapphires. These precious stones infuse the spa experience with a radiant and regal aura, elevating it to the pinnacle of indulgence.

The Golden Hour massage incorporates 24kt Gold Hot Stones™ which radiate heat and, when combined with advanced massage techniques, result in the ultimate bespoke gold-infused experience. Amra’s signature Gold Stones ensure that spas create a desired destination on the map and provide guests with the ultimate wellness experience.

In the bespoke world of Amra, each treatment is a narrative, meticulously constructed to reflect the unique ambience of the hotel and spa it graces.

AMRA has remained steadfast in its commitment to redefining the boundaries of modern skincare since its inception in 2002. Now, the company has reached new levels of excellence with the launch of its highly anticipated rebrand.

Underpinned by advanced scientific research, the new Amra Micro-Cellular Actives encapsulated in its products have been meticulously formulated with cutting-edge technology. Complete with all-new consciously crafted packaging, the comprehensive offering is designed for the luxury skincare market.

Each collection in the range has been designed to target a specific area of concern ensuring every guest's needs can be met.

With a keen eye on its customer base, Amra understands that the modern-day skincare consumer is more informed than ever before and that consequently, evidence-based scientifically-backed products are in extremely high demand.

As a company, Amra has always been deeply dedicated to innovation and delivering uncompromising quality and it is proud of its new formulations all of which are backed by detailed scientific research.

This emphasis on quality sees the company and its products remain at the forefront of the industry and only work with the most efficacious ingredients underpinned by modern science.
True to Amra’s roots, the advanced formulas are still enriched with some of the world's most precious active ingredients – including gold, platinum, sapphire and meteorite – which are known for their powerful biological effects on the skin.

“I’m thrilled to unveil our meticulously refined skincare collections,” said Olivia Hatton, chief operating officer. “They seamlessly merge opulence, pioneering science and groundbreaking innovations.

“Our commitment to delivering the epitome of luxury within results-driven skincare is matched only by our dedication to unlocking radiant, clinically inspired results for our consumers. Discover a new era of innovative transformation with Amra.”

Elevating the spa experience

The new product line has been reformulated not only to elevate consumers' prescribed skincare routine but also to provide premium spa treatments with transformative results.

Amra has created newly developed targeted body treatments, technique-focused massages and anatomically-designed facials.

Focused on skin anatomy and providing everlasting surgically-inspired outcomes, the exclusive protocols redefine the luxury spa experience by blending cutting-edge formulas with ancient healing methods.

After every treatment, guests emerge feeling deeply reposed and experience impressive clinically inspired results, supported by the very latest scientific advancements.

Packaged with precision

In addition, the collection has relaunched with sleek high-end packaging highlighting Amra’s commitment to timeless elegance and uncompromising quality.

Crucially, the new packaging has been carefully designed to reflect harmful UV rays to ensure the products are preserved for prolonged use and effectiveness. This means the products always deliver the same scientifically driven results and enhance the overall consumer experience.