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Spa People: 20th anniversary issue
Mark Hennebry

Doubling the size of Ensana in the next 10 years is an achievable goal


What have been your career highlights?
During a dire recession in Ireland, is it the day I saw a vacancy for a job in Hong Kong and was on a plane three weeks later becoming an economic migrant like millions of others? Or is it the day I went for an interview in Phuket and on walking into the hotel, knowing with absolute certainty that I’d found my ‘home’?

There have been many other such inflexion points when I needed to make career decisions. I subscribe to the concept that there’s no such thing as a right/wrong choice – just a different one.

Who have been the biggest influencers?
Banyan Tree opened its flagship site in Phuket in 1994 and was one of the first to design a spa concept as an integral part of the hotel offering, rather than just as an afterthought. Many brands have followed suit to varying degrees of success. Today Banyan Tree remains a phenomenal force and it has also added complementary brands that segment the market.

What will have the greatest impact on spas?
The democratisation of health will be hugely influential. Ultra-luxury spas are wonderful. However, spas that build their business model around a much wider and deeper market segment at accessible price points, will, I believe, develop a long-term sustainable future.

What do you still hope to accomplish?
The creation of Ensana just four years ago laid the foundations for a new brand in Europe based on integrative health – fusing local natural resources such as thermal water and mud with expert medical knowledge to offer treatments that support people’s health. We’re only at the start of this journey and doubling the size of the business in the next 10 years is an achievable goal.

Read more: www.spabusiness.com/markhennebry

More from spa industry leaders...

In celebration of Spa Business’ 20th anniversary, industry leaders take a look at how far the sector has come since the magazine’s inception in 2003, share personal career highlights and reveal their plans and ideas for the future.

View next: Charles Davidson

Ensana manages 27 health-focused properties and the plan is to double this number Credit: photo: Ensana Health Spa Hotels
FEATURED SUPPLIERS

How technology can help drive growth for your spa business
It's safe to say that technology is transforming every sector, and the spa, wellness and beauty industries are no exception. [more...]

Book4Time unveils enhanced day and resort pass functionality
With an increasing number of luxury hotels and resorts offering day and resort passes to drive staycation business, Book4Time, a leader in innovative spa and wellness solutions, is thrilled to announce the launch of Day & Resort Passes on its award-winning platform. [more...]
+ More featured suppliers  
COMPANY PROFILES
AMRA Skincare

In 2014, AMRA Skincare was launched into the world’s most prestigious five-star luxury hotels, wit [more...]
SKYY

As a part of AKT Group, SKYY builds upon the rich legacy of our flagship brand, C.O.D.E., with its r [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
13-16 May 2024

W3Spa EMEA

Conrad Chia Laguna Sardinia , Italy
+ More diary  
 
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©Cybertrek 2024
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
Spa People: 20th anniversary issue
Mark Hennebry

Doubling the size of Ensana in the next 10 years is an achievable goal


What have been your career highlights?
During a dire recession in Ireland, is it the day I saw a vacancy for a job in Hong Kong and was on a plane three weeks later becoming an economic migrant like millions of others? Or is it the day I went for an interview in Phuket and on walking into the hotel, knowing with absolute certainty that I’d found my ‘home’?

There have been many other such inflexion points when I needed to make career decisions. I subscribe to the concept that there’s no such thing as a right/wrong choice – just a different one.

Who have been the biggest influencers?
Banyan Tree opened its flagship site in Phuket in 1994 and was one of the first to design a spa concept as an integral part of the hotel offering, rather than just as an afterthought. Many brands have followed suit to varying degrees of success. Today Banyan Tree remains a phenomenal force and it has also added complementary brands that segment the market.

What will have the greatest impact on spas?
The democratisation of health will be hugely influential. Ultra-luxury spas are wonderful. However, spas that build their business model around a much wider and deeper market segment at accessible price points, will, I believe, develop a long-term sustainable future.

What do you still hope to accomplish?
The creation of Ensana just four years ago laid the foundations for a new brand in Europe based on integrative health – fusing local natural resources such as thermal water and mud with expert medical knowledge to offer treatments that support people’s health. We’re only at the start of this journey and doubling the size of the business in the next 10 years is an achievable goal.

Read more: www.spabusiness.com/markhennebry

More from spa industry leaders...

In celebration of Spa Business’ 20th anniversary, industry leaders take a look at how far the sector has come since the magazine’s inception in 2003, share personal career highlights and reveal their plans and ideas for the future.

View next: Charles Davidson

Ensana manages 27 health-focused properties and the plan is to double this number Credit: photo: Ensana Health Spa Hotels
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+ More news   
 
FEATURED SUPPLIERS

How technology can help drive growth for your spa business
It's safe to say that technology is transforming every sector, and the spa, wellness and beauty industries are no exception. [more...]

Book4Time unveils enhanced day and resort pass functionality
With an increasing number of luxury hotels and resorts offering day and resort passes to drive staycation business, Book4Time, a leader in innovative spa and wellness solutions, is thrilled to announce the launch of Day & Resort Passes on its award-winning platform. [more...]
+ More featured suppliers  
COMPANY PROFILES
AMRA Skincare

In 2014, AMRA Skincare was launched into the world’s most prestigious five-star luxury hotels, wit [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
13-16 May 2024

W3Spa EMEA

Conrad Chia Laguna Sardinia , Italy
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS