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Spa People: 20th anniversary issue
Mark Hennebry

Doubling the size of Ensana in the next 10 years is an achievable goal


What have been your career highlights?
During a dire recession in Ireland, is it the day I saw a vacancy for a job in Hong Kong and was on a plane three weeks later becoming an economic migrant like millions of others? Or is it the day I went for an interview in Phuket and on walking into the hotel, knowing with absolute certainty that I’d found my ‘home’?

There have been many other such inflexion points when I needed to make career decisions. I subscribe to the concept that there’s no such thing as a right/wrong choice – just a different one.

Who have been the biggest influencers?
Banyan Tree opened its flagship site in Phuket in 1994 and was one of the first to design a spa concept as an integral part of the hotel offering, rather than just as an afterthought. Many brands have followed suit to varying degrees of success. Today Banyan Tree remains a phenomenal force and it has also added complementary brands that segment the market.

What will have the greatest impact on spas?
The democratisation of health will be hugely influential. Ultra-luxury spas are wonderful. However, spas that build their business model around a much wider and deeper market segment at accessible price points, will, I believe, develop a long-term sustainable future.

What do you still hope to accomplish?
The creation of Ensana just four years ago laid the foundations for a new brand in Europe based on integrative health – fusing local natural resources such as thermal water and mud with expert medical knowledge to offer treatments that support people’s health. We’re only at the start of this journey and doubling the size of the business in the next 10 years is an achievable goal.

Read more: www.spabusiness.com/markhennebry

More from spa industry leaders...

In celebration of Spa Business’ 20th anniversary, industry leaders take a look at how far the sector has come since the magazine’s inception in 2003, share personal career highlights and reveal their plans and ideas for the future.

View next: Charles Davidson

Ensana manages 27 health-focused properties and the plan is to double this number Credit: photo: Ensana Health Spa Hotels
FEATURED SUPPLIERS

Prepare your spa for peak season with SpaSoft
The busy season is here, and it's time to shine! Prepare your spa to deliver an exceptional experience to guests who walk through your doors. [more...]

IDEA® Health & Fitness Association partners with CoverMe Fitness to deliver real-world solutions for fitness professionals across the globe
IDEA® Health & Fitness Association and CoverMe Fitness are proud to announce a strategic partnership to address some of the biggest challenges facing fitness professionals and the industry at large, which will launch at IDEA® World Convention in the US this week. [more...]
+ More featured suppliers  
COMPANY PROFILES
KLAFS GmbH

Founded in 1928, KLAFS is known as an award winning, world-leading trendsetter in wellness and spa. [more...]
Pearl Tree

Pearl Tree was established in 2014 by Soraya and Sarry Jouzy with a mission to champion personal w [more...]
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DIRECTORY
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28-29 Jul 2024

Les Nouvelles Esthetiques Spa Conference 2024

Southern Sun Rosebank, Johannesburg, South Africa
03-05 Sep 2024

ASEAN Patio Pool Spa Expo

IMPACT Exhibition Center, Bangkok, Thailand
+ More diary  
 
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©Cybertrek 2024
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
Spa People: 20th anniversary issue
Mark Hennebry

Doubling the size of Ensana in the next 10 years is an achievable goal


What have been your career highlights?
During a dire recession in Ireland, is it the day I saw a vacancy for a job in Hong Kong and was on a plane three weeks later becoming an economic migrant like millions of others? Or is it the day I went for an interview in Phuket and on walking into the hotel, knowing with absolute certainty that I’d found my ‘home’?

There have been many other such inflexion points when I needed to make career decisions. I subscribe to the concept that there’s no such thing as a right/wrong choice – just a different one.

Who have been the biggest influencers?
Banyan Tree opened its flagship site in Phuket in 1994 and was one of the first to design a spa concept as an integral part of the hotel offering, rather than just as an afterthought. Many brands have followed suit to varying degrees of success. Today Banyan Tree remains a phenomenal force and it has also added complementary brands that segment the market.

What will have the greatest impact on spas?
The democratisation of health will be hugely influential. Ultra-luxury spas are wonderful. However, spas that build their business model around a much wider and deeper market segment at accessible price points, will, I believe, develop a long-term sustainable future.

What do you still hope to accomplish?
The creation of Ensana just four years ago laid the foundations for a new brand in Europe based on integrative health – fusing local natural resources such as thermal water and mud with expert medical knowledge to offer treatments that support people’s health. We’re only at the start of this journey and doubling the size of the business in the next 10 years is an achievable goal.

Read more: www.spabusiness.com/markhennebry

More from spa industry leaders...

In celebration of Spa Business’ 20th anniversary, industry leaders take a look at how far the sector has come since the magazine’s inception in 2003, share personal career highlights and reveal their plans and ideas for the future.

View next: Charles Davidson

Ensana manages 27 health-focused properties and the plan is to double this number Credit: photo: Ensana Health Spa Hotels
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+ More news   
 
FEATURED SUPPLIERS

Prepare your spa for peak season with SpaSoft
The busy season is here, and it's time to shine! Prepare your spa to deliver an exceptional experience to guests who walk through your doors. [more...]

IDEA® Health & Fitness Association partners with CoverMe Fitness to deliver real-world solutions for fitness professionals across the globe
IDEA® Health & Fitness Association and CoverMe Fitness are proud to announce a strategic partnership to address some of the biggest challenges facing fitness professionals and the industry at large, which will launch at IDEA® World Convention in the US this week. [more...]
+ More featured suppliers  
COMPANY PROFILES
KLAFS GmbH

Founded in 1928, KLAFS is known as an award winning, world-leading trendsetter in wellness and spa. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

28-29 Jul 2024

Les Nouvelles Esthetiques Spa Conference 2024

Southern Sun Rosebank, Johannesburg, South Africa
03-05 Sep 2024

ASEAN Patio Pool Spa Expo

IMPACT Exhibition Center, Bangkok, Thailand
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS