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Spa People: 20th anniversary issue
Mark Hennebry

Doubling the size of Ensana in the next 10 years is an achievable goal


What have been your career highlights?
During a dire recession in Ireland, is it the day I saw a vacancy for a job in Hong Kong and was on a plane three weeks later becoming an economic migrant like millions of others? Or is it the day I went for an interview in Phuket and on walking into the hotel, knowing with absolute certainty that I’d found my ‘home’?

There have been many other such inflexion points when I needed to make career decisions. I subscribe to the concept that there’s no such thing as a right/wrong choice – just a different one.

Who have been the biggest influencers?
Banyan Tree opened its flagship site in Phuket in 1994 and was one of the first to design a spa concept as an integral part of the hotel offering, rather than just as an afterthought. Many brands have followed suit to varying degrees of success. Today Banyan Tree remains a phenomenal force and it has also added complementary brands that segment the market.

What will have the greatest impact on spas?
The democratisation of health will be hugely influential. Ultra-luxury spas are wonderful. However, spas that build their business model around a much wider and deeper market segment at accessible price points, will, I believe, develop a long-term sustainable future.

What do you still hope to accomplish?
The creation of Ensana just four years ago laid the foundations for a new brand in Europe based on integrative health – fusing local natural resources such as thermal water and mud with expert medical knowledge to offer treatments that support people’s health. We’re only at the start of this journey and doubling the size of the business in the next 10 years is an achievable goal.

Read more: www.spabusiness.com/markhennebry
More from spa industry leaders...

In celebration of Spa Business’ 20th anniversary, industry leaders take a look at how far the sector has come since the magazine’s inception in 2003, share personal career highlights and reveal their plans and ideas for the future.

View next: Charles Davidson

Read more from this issue of Spa Business magazine

View contents of Spa Business 2023 issue 3
Mark Hennebry

Spa People: 20th anniversary issue

Mark Hennebry

Current article
Ensana manages 27 health-focused properties and the plan is to double this number
Ensana manages 27 health-focused properties and the plan is to double this number / photo: Ensana Health Spa Hotels
FEATURED SUPPLIERS

Meet Desert Therapy: Aromatherapy Associates' first new blend in seven years
There is a particular quality of stillness found only in the desert. [more...]

Spa Life – where spa leaders grow together
The Spa Life UK Convention returns from 21–23 June 2026 at Whittlebury Park Hotel, Spa & Golf Resort, bringing together spa managers, directors and owners for two days of focused education, meaningful connection and commercial insight. [more...]
+ More featured suppliers  
COMPANY PROFILES
Living Earth Crafts

For over 50 years, LEC has been manufacturing award-winning spa equipment for the world’s finest spas [more...]
Omnisens

Rooted in nature and guided by a holistic philosophy, Omnisens' treatments and products are crafted [more...]
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CATALOGUE GALLERY
 

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DIRECTORY
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DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 
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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
Spa People: 20th anniversary issue
Mark Hennebry

Doubling the size of Ensana in the next 10 years is an achievable goal


What have been your career highlights?
During a dire recession in Ireland, is it the day I saw a vacancy for a job in Hong Kong and was on a plane three weeks later becoming an economic migrant like millions of others? Or is it the day I went for an interview in Phuket and on walking into the hotel, knowing with absolute certainty that I’d found my ‘home’?

There have been many other such inflexion points when I needed to make career decisions. I subscribe to the concept that there’s no such thing as a right/wrong choice – just a different one.

Who have been the biggest influencers?
Banyan Tree opened its flagship site in Phuket in 1994 and was one of the first to design a spa concept as an integral part of the hotel offering, rather than just as an afterthought. Many brands have followed suit to varying degrees of success. Today Banyan Tree remains a phenomenal force and it has also added complementary brands that segment the market.

What will have the greatest impact on spas?
The democratisation of health will be hugely influential. Ultra-luxury spas are wonderful. However, spas that build their business model around a much wider and deeper market segment at accessible price points, will, I believe, develop a long-term sustainable future.

What do you still hope to accomplish?
The creation of Ensana just four years ago laid the foundations for a new brand in Europe based on integrative health – fusing local natural resources such as thermal water and mud with expert medical knowledge to offer treatments that support people’s health. We’re only at the start of this journey and doubling the size of the business in the next 10 years is an achievable goal.

Read more: www.spabusiness.com/markhennebry
More from spa industry leaders...

In celebration of Spa Business’ 20th anniversary, industry leaders take a look at how far the sector has come since the magazine’s inception in 2003, share personal career highlights and reveal their plans and ideas for the future.

View next: Charles Davidson

Read more from this issue of Spa Business magazine

View contents of Spa Business 2023 issue 3
Mark Hennebry

Spa People: 20th anniversary issue

Mark Hennebry

Current article
Ensana manages 27 health-focused properties and the plan is to double this number
Ensana manages 27 health-focused properties and the plan is to double this number / photo: Ensana Health Spa Hotels
LATEST NEWS
Four Seasons Resort The Nam Hai creates Global Wellness Day programme rooted in nature
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day (GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in alignment with the day’s theme #JoyMagenta.
Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Lithuanian care operator Addere Care has launched a new “wellness care hospital” in Vilnius.
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Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Global Wellness Summit announces 2026 theme: the science, art and soul of wellness
The Global Wellness Summit (GWS) will celebrate its 20th anniversary at the 2026 event in Phuket, Thailand, later this year with the theme: The Science, Art and Soul of Wellness.
All-inclusive eco-wellness development Auko to open near Vietnam’s Son Doong caves
Auko, an all-inclusive development, is opening in Phong Nha in Vietnam in Q3 2026, with a series of 30 tented eco-lodges and wellness hospitality operations by Lumina Wellbeing.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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Naples Beach Club, a Four Seasons Resort, has opened a 2,800sq m spa called The Sanctuary, with the design and concept inspired by the Native American people that populated Florida’s Southwest coast – the Calusa.
Swire Hotels’ Upper House unveils House of Healing wellness programme rollout
Swire Hotels’ luxury hospitality brand Upper House has revealed it will roll out its two-day House of Healing retreats at its three hotels in Hong Kong, Chengdu and Shanghai.
Guerlain to open up to five spas with handpicked partners a year, says Diane Davody
LVMH-owned beauty house Guerlain will launch up to five spas with partners a year as part of its plan to expand globally, according to the brand’s international spa and wellness director, Diane Davody.
More than half of consumers reject leading wellness resort brands
A new global study by Kevin Kelly and Peter Yesawich, called WELLSurvey 2.0, has revealed more than half of consumers in the UK, US and Germany would not choose numerous high- profile wellness resort brands for a future trip.
Longevity and hospitality in the spotlight at FIBO workshop
Wellness and hospitality thought leaders gathered recently for a workshop at Yasuragi, the Japanese spa and conference hotel near Stockholm.
Jeremy McCarthy launches industry intelligence platform, Leisure Alchemy
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+ More news   
 
FEATURED SUPPLIERS

Meet Desert Therapy: Aromatherapy Associates' first new blend in seven years
There is a particular quality of stillness found only in the desert. [more...]

Spa Life – where spa leaders grow together
The Spa Life UK Convention returns from 21–23 June 2026 at Whittlebury Park Hotel, Spa & Golf Resort, bringing together spa managers, directors and owners for two days of focused education, meaningful connection and commercial insight. [more...]
+ More featured suppliers  
COMPANY PROFILES
Living Earth Crafts

For over 50 years, LEC has been manufacturing award-winning spa equipment for the world’s finest spas [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS