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Spa People: 20th anniversary issue
Lynne McNees

In 2050, we envision an industry which has significantly expanded stature to influence policy and society


How has the spa industry evolved?
When I joined the International Spa Association (ISPA) in the 90s, the modern spa industry was just beginning to emerge and rebrand. In a quarter of a century, the public perception of spas has shifted dramatically and they’re now accessible and enjoyed by men and women from all walks of life.

During that period, ISPA and its partners, including Spa Business magazine, have influenced the industry’s growth as an international economic force. They’ve guided the development of a new era of spa leaders who adeptly marry spa’s holistic wellness approach with the realities of running successful businesses.

One of ISPA’s enduring contributions is its US Spa Industry Survey which launched in 2000 (see p104). Its data archive benchmarks the health and direction of the spa industry over time, giving us a clear view of the industry’s status and allowing us to set aggressive but attainable goals for growth.

What milestones can you pinpoint?
Philosophically: the world has had a collective awakening to the need for ‘life/work balance’ – a concept I know continues to evolve because I would have called it ‘work/life balance’ only a year ago. The spa world should be recognised with some credit for this new mindset.

Professionally: just last year, the US spa industry’s contribution to the economy surpassed US$20 billion (€18.8 billion, £16.3 billion) for the first time – a goal we’ve been discussing for years.

What key innovations can you identify?
The incorporation of tech into traditional treatments has undoubtedly expanded services and made them more effective than ever. But, we’ve been smart. While open to innovation we’ve also been fiercely protective of modalities that have been proven across hundreds of years.

How do you hope the industry will look in 2050?
The ISPA Foundation is challenging spa leaders worldwide to double the industry’s economic impact in a decade. That’s long before 2050.
We envision an industry which has significantly expanded stature to influence policy and society, while never losing sight of its unique culture.

And, as always, ISPA will continue to use its strength to promote policies and legislation to help guide spa businesses through this era of rapid change.

More from spa industry leaders...

In celebration of Spa Business’ 20th anniversary, industry leaders take a look at how far the sector has come since the magazine’s inception in 2003, share personal career highlights and reveal their plans and ideas for the future.

View next: Mia Kyricos

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22-22 Jun 2024

World Bathing Day

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22-24 Jun 2024

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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
Spa People: 20th anniversary issue
Lynne McNees

In 2050, we envision an industry which has significantly expanded stature to influence policy and society


How has the spa industry evolved?
When I joined the International Spa Association (ISPA) in the 90s, the modern spa industry was just beginning to emerge and rebrand. In a quarter of a century, the public perception of spas has shifted dramatically and they’re now accessible and enjoyed by men and women from all walks of life.

During that period, ISPA and its partners, including Spa Business magazine, have influenced the industry’s growth as an international economic force. They’ve guided the development of a new era of spa leaders who adeptly marry spa’s holistic wellness approach with the realities of running successful businesses.

One of ISPA’s enduring contributions is its US Spa Industry Survey which launched in 2000 (see p104). Its data archive benchmarks the health and direction of the spa industry over time, giving us a clear view of the industry’s status and allowing us to set aggressive but attainable goals for growth.

What milestones can you pinpoint?
Philosophically: the world has had a collective awakening to the need for ‘life/work balance’ – a concept I know continues to evolve because I would have called it ‘work/life balance’ only a year ago. The spa world should be recognised with some credit for this new mindset.

Professionally: just last year, the US spa industry’s contribution to the economy surpassed US$20 billion (€18.8 billion, £16.3 billion) for the first time – a goal we’ve been discussing for years.

What key innovations can you identify?
The incorporation of tech into traditional treatments has undoubtedly expanded services and made them more effective than ever. But, we’ve been smart. While open to innovation we’ve also been fiercely protective of modalities that have been proven across hundreds of years.

How do you hope the industry will look in 2050?
The ISPA Foundation is challenging spa leaders worldwide to double the industry’s economic impact in a decade. That’s long before 2050.
We envision an industry which has significantly expanded stature to influence policy and society, while never losing sight of its unique culture.

And, as always, ISPA will continue to use its strength to promote policies and legislation to help guide spa businesses through this era of rapid change.

More from spa industry leaders...

In celebration of Spa Business’ 20th anniversary, industry leaders take a look at how far the sector has come since the magazine’s inception in 2003, share personal career highlights and reveal their plans and ideas for the future.

View next: Mia Kyricos

LATEST NEWS
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Diversity, equity and inclusion in the European fitness industry is examined in a new report which provides eye-opening findings and a starting point for change.
RLA Global: Wellness hotels experience positive growth trend globally in 2023
Hotels incorporating wellness amenities experienced a significant boost in Total Revenue per Available Room (TRevPAR) in 2023, according to the latest Wellness Real Estate Report by RLA Global, produced in partnership with P&L benchmarking firm HotStats.
World leaders gather at luxury Italian wellness retreat Borgo Egnazia for G7 Summit
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László Puczkó joins Ensana as senior health spa advisor
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EU funds Great Spa Towns of Europe youth project to foster intercultural dialogue among spa towns
The Great Spa Towns of Europe (GSTE) has announced the successful approval of its funding application under the European Town Twinning Programme. This funding will support a year- long project named INTERSPACE, aimed at fostering intercultural dialogue among communities within the GSTE network.
Gen Z women are more engaged with physical activity than previous generations, finds Ernst & Young research
According to new research from Ernst & Young, the gap between female and male engagement in sport and physical activity is narrowing, with Gen Z adult female engagement figures on the rise.
Welsh coastal hotel The Quay unveils new-look spa after £1m makeover
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Ritz-Carlton Reserve to land in South America with tropical retreat in Rio de Janeiro
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Banyan Tree to debut in Caribbean with Oppenheim-designed island retreat
Developer Rockwell Island Development Group (RIDGE) has appointed five-star, global hospitality brand Banyan Tree to manage its new luxury island retreat in Bimini in the Bahamas.
+ More news   
 
FEATURED SUPPLIERS

Book4Time unveils enhanced day and resort pass functionality
Book4Time has announced the launch of Day & Resort Passes on its award-winning platform to help hotels and resorts drive staycation business. [more...]

bbspa_Group's Gabriella Francia talks balancing tradition and tech in spas
For Gabriella Francia, co-founder of bbspa_Group and training manager, the powerful touch of a massage is the stand-out element that makes a spa experience truly unique. [more...]
+ More featured suppliers  
COMPANY PROFILES
TAC | The Assistant Company

Founded in 2001, TAC is an owner-managed company with more than 110 employees and four locations: in [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

22-22 Jun 2024

World Bathing Day

Worldwide,
22-24 Jun 2024

IECSC Las Vegas

Las Vegas Convention Center, Las Vegas, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS