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Spa People: 20th anniversary issue
Lynne McNees

In 2050, we envision an industry which has significantly expanded stature to influence policy and society


How has the spa industry evolved?
When I joined the International Spa Association (ISPA) in the 90s, the modern spa industry was just beginning to emerge and rebrand. In a quarter of a century, the public perception of spas has shifted dramatically and they’re now accessible and enjoyed by men and women from all walks of life.

During that period, ISPA and its partners, including Spa Business magazine, have influenced the industry’s growth as an international economic force. They’ve guided the development of a new era of spa leaders who adeptly marry spa’s holistic wellness approach with the realities of running successful businesses.

One of ISPA’s enduring contributions is its US Spa Industry Survey which launched in 2000 (see p104). Its data archive benchmarks the health and direction of the spa industry over time, giving us a clear view of the industry’s status and allowing us to set aggressive but attainable goals for growth.

What milestones can you pinpoint?
Philosophically: the world has had a collective awakening to the need for ‘life/work balance’ – a concept I know continues to evolve because I would have called it ‘work/life balance’ only a year ago. The spa world should be recognised with some credit for this new mindset.

Professionally: just last year, the US spa industry’s contribution to the economy surpassed US$20 billion (€18.8 billion, £16.3 billion) for the first time – a goal we’ve been discussing for years.

What key innovations can you identify?
The incorporation of tech into traditional treatments has undoubtedly expanded services and made them more effective than ever. But, we’ve been smart. While open to innovation we’ve also been fiercely protective of modalities that have been proven across hundreds of years.

How do you hope the industry will look in 2050?
The ISPA Foundation is challenging spa leaders worldwide to double the industry’s economic impact in a decade. That’s long before 2050.
We envision an industry which has significantly expanded stature to influence policy and society, while never losing sight of its unique culture.

And, as always, ISPA will continue to use its strength to promote policies and legislation to help guide spa businesses through this era of rapid change.

More from spa industry leaders...

In celebration of Spa Business’ 20th anniversary, industry leaders take a look at how far the sector has come since the magazine’s inception in 2003, share personal career highlights and reveal their plans and ideas for the future.

View next: Mia Kyricos

FEATURED SUPPLIERS

Keep your groups booked and busy with SpaSoft
Hotels, resorts and spas often work with guest groups of all sizes, from small bachelorette parties to large corporate gatherings. [more...]

Flow System debut: your wellness journey begins in Riyadh
Art of Cryo is set to redefine wellbeing standards in the Middle East this February and install the region’s first Tec-Spa Module (TSM) in Riyadh at the Deem Spa by Kadoon Company. [more...]
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COMPANY PROFILES
Robert D. Henry Architects + Interiors

Through architecture and interior design, our goal is to enhance health and wellbeing by utilising b [more...]
Hydrafacial

Founded in 1997, Hydrafacial has grown to become one of the world’s leading skin health brands. [more...]
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CATALOGUE GALLERY
 

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DIRECTORY
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DIARY

 

02-04 Mar 2024

World Spa & Wellness Conference

Excel exhibition and conference centre , London, United Kingdom
03-05 Mar 2024

IBS New York

Javits Convention Center, New York, United States
+ More diary  
 
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©Cybertrek 2024
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
Spa People: 20th anniversary issue
Lynne McNees

In 2050, we envision an industry which has significantly expanded stature to influence policy and society


How has the spa industry evolved?
When I joined the International Spa Association (ISPA) in the 90s, the modern spa industry was just beginning to emerge and rebrand. In a quarter of a century, the public perception of spas has shifted dramatically and they’re now accessible and enjoyed by men and women from all walks of life.

During that period, ISPA and its partners, including Spa Business magazine, have influenced the industry’s growth as an international economic force. They’ve guided the development of a new era of spa leaders who adeptly marry spa’s holistic wellness approach with the realities of running successful businesses.

One of ISPA’s enduring contributions is its US Spa Industry Survey which launched in 2000 (see p104). Its data archive benchmarks the health and direction of the spa industry over time, giving us a clear view of the industry’s status and allowing us to set aggressive but attainable goals for growth.

What milestones can you pinpoint?
Philosophically: the world has had a collective awakening to the need for ‘life/work balance’ – a concept I know continues to evolve because I would have called it ‘work/life balance’ only a year ago. The spa world should be recognised with some credit for this new mindset.

Professionally: just last year, the US spa industry’s contribution to the economy surpassed US$20 billion (€18.8 billion, £16.3 billion) for the first time – a goal we’ve been discussing for years.

What key innovations can you identify?
The incorporation of tech into traditional treatments has undoubtedly expanded services and made them more effective than ever. But, we’ve been smart. While open to innovation we’ve also been fiercely protective of modalities that have been proven across hundreds of years.

How do you hope the industry will look in 2050?
The ISPA Foundation is challenging spa leaders worldwide to double the industry’s economic impact in a decade. That’s long before 2050.
We envision an industry which has significantly expanded stature to influence policy and society, while never losing sight of its unique culture.

And, as always, ISPA will continue to use its strength to promote policies and legislation to help guide spa businesses through this era of rapid change.

More from spa industry leaders...

In celebration of Spa Business’ 20th anniversary, industry leaders take a look at how far the sector has come since the magazine’s inception in 2003, share personal career highlights and reveal their plans and ideas for the future.

View next: Mia Kyricos

LATEST NEWS
Second edition of UK Aufguss Championships set to heat up Galgorm Resort
The ancient art of aufguss will be celebrated this April with the Second UK Aufguss Championships at destination spa and hotel Galgorm Resort in Northern Ireland.
Xponential’s first Kinrgy dance fitness studio opens in West Hollywood
The first bricks and mortar Kinrgy studio opens today (1 March) in West Hollywood. Founded by Emmy Award-winning dancer, Julianne Hough, the brand started as a dance and fitness platform.
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In the same week as tennis legend, Andre Agassi, was appointed to the board of Life Time, the company has released strong year-end profits, achieving record revenues and EBITDA.
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bbspa_Group announces launch of UK branch, helmed by Kirsty MacCormick
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The Gym Group revolutionises training for midlife women with industry-first programme
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+ More news   
 
FEATURED SUPPLIERS

Keep your groups booked and busy with SpaSoft
Hotels, resorts and spas often work with guest groups of all sizes, from small bachelorette parties to large corporate gatherings. [more...]

Flow System debut: your wellness journey begins in Riyadh
Art of Cryo is set to redefine wellbeing standards in the Middle East this February and install the region’s first Tec-Spa Module (TSM) in Riyadh at the Deem Spa by Kadoon Company. [more...]
+ More featured suppliers  
COMPANY PROFILES
Robert D. Henry Architects + Interiors

Through architecture and interior design, our goal is to enhance health and wellbeing by utilising b [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

02-04 Mar 2024

World Spa & Wellness Conference

Excel exhibition and conference centre , London, United Kingdom
03-05 Mar 2024

IBS New York

Javits Convention Center, New York, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS