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Spa People: 20th anniversary issue
Susie Ellis

Spas have an opportunity to position themselves as places for connection, community and gathering


How has the industry evolved?
In 2003, wellness wasn’t a word used in the spa arena frequently. Facilities were seen as elitist and the medical arena, workplaces and governments didn’t understand what they were about. Our organisations (GWI and GWS) started using the term ‘wellness’ in 2010 and now that it’s part of the industry landscape everything has changed.

Who have been the biggest industry influencers?
Deborah Szekely, Mel Zuckerman, Nerio Alessandri, Rick Stollmeyer, Liz Terry, organisations such as our own, ISPA, Biologique Recherche and Global Wellness Day.

What business models are the most exciting?
True wellness real estate communities where you can live alone or as a family and be assured of a healthy life are extremely exciting. Today, that only really exists at Serenbe in Atlanta, Georgia, however there are more in the works.

I also love affordable and meaningful wellness. These days, some of the thermal resorts, such as Therme Bucharest, charge as little as US$35 a day to access many of its experiences.


Finally, there are evidence-based medical wellness models which offer true preventative diagnostics and work with people to avoid becoming ill in the first place.

What societal trends are having the biggest impact on spas globally?
Since COVID, it’s the recognition of the profound effect connection, community and gathering can have on mental and physical health. It’s something the industry should be more cognisant of and embrace and engage with because we have the opportunity to truly ‘own’ that space.

Read more: www.spabusiness.com/GWS22
Birthday message to Spa Business

"With its trusted, high-quality and unbiased communications, Spa Business has been a very uniting factor in our sector. In fact, there was no global spa and wellness industry until Spa Business began and helped aggregate the various players"

More from spa industry leaders...

In celebration of Spa Business’ 20th anniversary, industry leaders take a look at how far the sector has come since the magazine’s inception in 2003, share personal career highlights and reveal their plans and ideas for the future

View next: Emlyn Brown

Read more from this issue of Spa Business magazine

View contents of Spa Business 2023 issue 3
Susie Ellis

Spa People: 20th anniversary issue

Susie Ellis

Current article
FEATURED SUPPLIERS

Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]

Endospheres' new protocols are designed to meet real client needs
Spa professionals see it every day: clients are arriving with more complex expectations. [more...]
+ More featured suppliers  
COMPANY PROFILES
WDT Werner Dosiertechnik GmbH & Co. KG

WDT was founded 40 years ago by Dietmar Werner with the invention of a dosing system for calcium hyp [more...]
marocMaroc

Since its creation in 2007, MarocMaroc has invited the world to explore Moroccan beauty through a u [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

03-05 Jul 2026

World Championship in Massage

Copenhagen, Copenhagen, Denmark
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 
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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
Spa People: 20th anniversary issue
Susie Ellis

Spas have an opportunity to position themselves as places for connection, community and gathering


How has the industry evolved?
In 2003, wellness wasn’t a word used in the spa arena frequently. Facilities were seen as elitist and the medical arena, workplaces and governments didn’t understand what they were about. Our organisations (GWI and GWS) started using the term ‘wellness’ in 2010 and now that it’s part of the industry landscape everything has changed.

Who have been the biggest industry influencers?
Deborah Szekely, Mel Zuckerman, Nerio Alessandri, Rick Stollmeyer, Liz Terry, organisations such as our own, ISPA, Biologique Recherche and Global Wellness Day.

What business models are the most exciting?
True wellness real estate communities where you can live alone or as a family and be assured of a healthy life are extremely exciting. Today, that only really exists at Serenbe in Atlanta, Georgia, however there are more in the works.

I also love affordable and meaningful wellness. These days, some of the thermal resorts, such as Therme Bucharest, charge as little as US$35 a day to access many of its experiences.


Finally, there are evidence-based medical wellness models which offer true preventative diagnostics and work with people to avoid becoming ill in the first place.

What societal trends are having the biggest impact on spas globally?
Since COVID, it’s the recognition of the profound effect connection, community and gathering can have on mental and physical health. It’s something the industry should be more cognisant of and embrace and engage with because we have the opportunity to truly ‘own’ that space.

Read more: www.spabusiness.com/GWS22
Birthday message to Spa Business

"With its trusted, high-quality and unbiased communications, Spa Business has been a very uniting factor in our sector. In fact, there was no global spa and wellness industry until Spa Business began and helped aggregate the various players"

More from spa industry leaders...

In celebration of Spa Business’ 20th anniversary, industry leaders take a look at how far the sector has come since the magazine’s inception in 2003, share personal career highlights and reveal their plans and ideas for the future

View next: Emlyn Brown

Read more from this issue of Spa Business magazine

View contents of Spa Business 2023 issue 3
Susie Ellis

Spa People: 20th anniversary issue

Susie Ellis

Current article
LATEST NEWS
Preidlhof Luxury DolceVita Resort to unveil new spa in February 2027
Preidlhof Luxury DolceVita Resort, a destination resort and spa in Naturno, South Tyrol in Italy, will reveal a new spa in February 2027, which has been designed by wellness expert and consultant Patrizia Bortolin.
ISPA launches on-demand customer experience course by Dan Gingiss
The International Spa Association (ISPA) has launched a course by customer experience expert Dan Gingiss on its iLearn platform.
Virgin Active opens social wellness club in London's Mayfair
Corinthia appoints Peter Roth as president of hotel operations
Peter Roth has been appointed as Corinthia’s president of hotel operations.
Hoshino Resorts opens Kai Kusatsu as it expands the Kai onsen ryokan brand
Kai Kusatsu, an onsen ryokan property has launched in the famous Japanese hot spring destination, Kusatsu Onsen in Gunma Prefecture.
Luxury resort coming to Hunter Valley will have longevity spa
Private hotel owner and developer HVL Hotels will open a new luxury resort and tourism destination called Laval Hunter Valley in the second half of 2027 in Pokolbin, Australia.
Rocco Forte’s Verdura Resort to host wellness festival Alma near emerging Blue Zone in Sicily
The annual wellness festival dedicated to wellbeing, culture, longevity and human connection, called Alma, will be hosted by Rocco Forte hotel, Verdura Resort in Sicily, Italy.
Feisal Jaffer becomes chief development officer for Capella Hotel Group
Capella Hotel Group has appointed Feisal Jaffer as chief development officer as the company ramps up its global expansion of both its Capella and Patina brands.
Industry mourns the loss of Les Mills, a founding father of fitness
Les Mills, whose name became synonymous with one of the world's leading fitness brands, has passed away peacefully at the age of 91.
HCM News: Taking GLP-1s is linked to a decline in physical activity
People taking GLP-1 weight loss medications such as Ozempic, Wegovy, Mounjaro and Zepbound may be losing weight, but they’re also becoming less physically active, according to new research presented at the ENDO 2026 annual meeting of the Endocrine Society
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Synergy The Retreat Show launches resource for retreat business leaders to showcase specialisms
Global retreat trade show, Synergy The Retreat Show, has launched a resource called The Source, which hosts an open-access online Transformation Series programme.
+ More news   
 
FEATURED SUPPLIERS

Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]

Endospheres' new protocols are designed to meet real client needs
Spa professionals see it every day: clients are arriving with more complex expectations. [more...]
+ More featured suppliers  
COMPANY PROFILES
WDT Werner Dosiertechnik GmbH & Co. KG

WDT was founded 40 years ago by Dietmar Werner with the invention of a dosing system for calcium hyp [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

03-05 Jul 2026

World Championship in Massage

Copenhagen, Copenhagen, Denmark
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS