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Spa People: 20th anniversary issue
Susie Ellis

Spas have an opportunity to position themselves as places for connection, community and gathering


How has the industry evolved?
In 2003, wellness wasn’t a word used in the spa arena frequently. Facilities were seen as elitist and the medical arena, workplaces and governments didn’t understand what they were about. Our organisations (GWI and GWS) started using the term ‘wellness’ in 2010 and now that it’s part of the industry landscape everything has changed.

Who have been the biggest industry influencers?
Deborah Szekely, Mel Zuckerman, Nerio Alessandri, Rick Stollmeyer, Liz Terry, organisations such as our own, ISPA, Biologique Recherche and Global Wellness Day.

What business models are the most exciting?
True wellness real estate communities where you can live alone or as a family and be assured of a healthy life are extremely exciting. Today, that only really exists at Serenbe in Atlanta, Georgia, however there are more in the works.

I also love affordable and meaningful wellness. These days, some of the thermal resorts, such as Therme Bucharest, charge as little as US$35 a day to access many of its experiences.


Finally, there are evidence-based medical wellness models which offer true preventative diagnostics and work with people to avoid becoming ill in the first place.

What societal trends are having the biggest impact on spas globally?
Since COVID, it’s the recognition of the profound effect connection, community and gathering can have on mental and physical health. It’s something the industry should be more cognisant of and embrace and engage with because we have the opportunity to truly ‘own’ that space.

Read more: www.spabusiness.com/GWS22
Birthday message to Spa Business

"With its trusted, high-quality and unbiased communications, Spa Business has been a very uniting factor in our sector. In fact, there was no global spa and wellness industry until Spa Business began and helped aggregate the various players"

More from spa industry leaders...

In celebration of Spa Business’ 20th anniversary, industry leaders take a look at how far the sector has come since the magazine’s inception in 2003, share personal career highlights and reveal their plans and ideas for the future

View next: Emlyn Brown

Read more from this issue of Spa Business magazine

View contents of Spa Business 2023 issue 3
Susie Ellis

Spa People: 20th anniversary issue

Susie Ellis

Current article
FEATURED SUPPLIERS

Longevity in spas: a strategic choice, not a default setting
Longevity has become one of the most debated concepts in contemporary wellness. [more...]

Why future-ready in-house laundry is the new luxury spa essential
In today’s premium spa environment, every detail shapes the guest experience – right down to the softness of towels and the freshness of linens. [more...]
+ More featured suppliers  
COMPANY PROFILES
Blue Rakun

Blue Rakun spaces are thoughtful, intuitive, and designed around real human behaviour, taking into [more...]
Wellhub

Wellhub (formerly Gympass) is the world’s leading corporate wellness platform, trusted by 70,000+ [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 
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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
Spa People: 20th anniversary issue
Susie Ellis

Spas have an opportunity to position themselves as places for connection, community and gathering


How has the industry evolved?
In 2003, wellness wasn’t a word used in the spa arena frequently. Facilities were seen as elitist and the medical arena, workplaces and governments didn’t understand what they were about. Our organisations (GWI and GWS) started using the term ‘wellness’ in 2010 and now that it’s part of the industry landscape everything has changed.

Who have been the biggest industry influencers?
Deborah Szekely, Mel Zuckerman, Nerio Alessandri, Rick Stollmeyer, Liz Terry, organisations such as our own, ISPA, Biologique Recherche and Global Wellness Day.

What business models are the most exciting?
True wellness real estate communities where you can live alone or as a family and be assured of a healthy life are extremely exciting. Today, that only really exists at Serenbe in Atlanta, Georgia, however there are more in the works.

I also love affordable and meaningful wellness. These days, some of the thermal resorts, such as Therme Bucharest, charge as little as US$35 a day to access many of its experiences.


Finally, there are evidence-based medical wellness models which offer true preventative diagnostics and work with people to avoid becoming ill in the first place.

What societal trends are having the biggest impact on spas globally?
Since COVID, it’s the recognition of the profound effect connection, community and gathering can have on mental and physical health. It’s something the industry should be more cognisant of and embrace and engage with because we have the opportunity to truly ‘own’ that space.

Read more: www.spabusiness.com/GWS22
Birthday message to Spa Business

"With its trusted, high-quality and unbiased communications, Spa Business has been a very uniting factor in our sector. In fact, there was no global spa and wellness industry until Spa Business began and helped aggregate the various players"

More from spa industry leaders...

In celebration of Spa Business’ 20th anniversary, industry leaders take a look at how far the sector has come since the magazine’s inception in 2003, share personal career highlights and reveal their plans and ideas for the future

View next: Emlyn Brown

Read more from this issue of Spa Business magazine

View contents of Spa Business 2023 issue 3
Susie Ellis

Spa People: 20th anniversary issue

Susie Ellis

Current article
LATEST NEWS
Belgin Aksoy prepares to mark 15 years of Global Wellness Day on Saturday 13 June
Global Wellness Day (GWD) will mark its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N opens longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Rosewood Le Guanahani St Barth offers ocean-themed yoga for Global Wellness Day
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to celebrate Global Wellness Day (GWD).
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Hoshino Resorts combats summer heat with medically-supervised cool bathing programme for KAI onsen
Hoshino Resorts has developed a “Cool-down onsen soak” programme at properties with Japanese onsen facilities – those within the company’s KAI brand.
Rainforest immersion and mindfulness are on offer at The Ritz-Carlton, Langkawi, for Global Wellness Day
The Ritz-Carlton, Langkawi, in Malaysia, has revealed a schedule for Global Wellness Day (GWD) that includes guided rainforest walks, mindful movement and guided coastal meditation experiences.
Longevitix launches AI-powered platform to deliver longevity medicine at scale
Longevitix, a clinical platform for preventive and longevity medicine, has launched its AI- powered intelligence system to help physicians deliver continuous, personalised longevity- focused care at scale.
Atmantan Wellness Centre announces new wellness destination in Hyderabad
Atmantan Wellness Centre, an integrative wellness destination in Mulshi, near Pune in India, is expanding its portfolio by adding a new centre in Hyderabad that will launch between 2028 and 2029.
The Retreat Costa Rica debuts Vida Mía Longevity Centre
Luxury wellness resort, The Retreat Costa Rica, has introduced its Vida Mía Longevity Centre at the property’s Vida Mía Healing Centre and Spa.
Almost half of spa survey respondents are unaware cancer is a disability and not adapting treatments is discrimination
A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care has revealed that almost half of participating respondents (46 per cent) are unaware that cancer is a disability and guests with a cancer diagnosis must be given
+ More news   
 
FEATURED SUPPLIERS

Longevity in spas: a strategic choice, not a default setting
Longevity has become one of the most debated concepts in contemporary wellness. [more...]

Why future-ready in-house laundry is the new luxury spa essential
In today’s premium spa environment, every detail shapes the guest experience – right down to the softness of towels and the freshness of linens. [more...]
+ More featured suppliers  
COMPANY PROFILES
Blue Rakun

Blue Rakun spaces are thoughtful, intuitive, and designed around real human behaviour, taking into [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS