G.M. Collin has been a pioneer in dermo-corrective skincare products for the past 65 years and its research and development around the restorative use of collagen has been at the centre of the company’s state-of-the-art, anti-ageing product formulations throughout this time.

The innovative Collagen Supreme Serum is the result of the skincare company’s new era of collagen product formulation. Infused with vegetal collagen and enriched with powerful ingredients, this serum has been proven to support the key steps in the skin’s collagen lifecycle by providing intense hydration to visibly reduce wrinkles and restore the skin’s suppleness, elasticity and resilience.

Proven results
This anti-ageing formula is the culmination of years of research and development to ensure that it delivers on its promises, which is why GM Collin’s R&D department conducts in-depth clinical evaluations to ensure that product benefits surpass established benchmarks.

In fact, through clinical trials with 40 women, of all skin types [average age 57], the results proved that, after just 14 days of Collagen Supreme Serum use, there was a marked improvement in their skin texture that was five times better than the product’s leading competitor, as well as a decrease in wrinkle volume of up to 80 per cent.

Anti-ageing benefits
GM Collin director of marketing and operations, Myriam Sayer, explains that collagen is the most abundant structural protein in the human body, and each of the naturally occurring varieties has a unique and essential function.

“Each type of collagen has a specific function and is essential to skin health and integrity,” she says.

“To preserve the skin’s structure, elasticity and firmness, the process of collagen production and regeneration must be recurrent and continuous. Over time, the biological mechanisms involved in the lifecycle of collagen slow down and become less efficient. This degradation is at the heart of skin aging, manifesting itself in the appearance of visible signs of aging and contributing to skin laxity.

“Our new Collagen Supreme Serum is the first serum on the market to support each stage of the collagen lifecycle to help maintain skin integrity.

“Made to a vegan-friendly formula, using the latest technologies, it reinforces the skin’s moisture barrier to reduce trans-epidermal water loss and preserve the skin’s hydration levels,” she explains.

The serum’s ingredients include tiger nut tuber extract and vegetal collagen to visibly improve skin elasticity and hexapeptide collagen and Japanese lemon balm extract to minimise the appearance of wrinkles. It also has Canadian cranberry fruit extract to enhance complexion radiance and Trifluoroacetyl Tripeptide-2 and Wakame extract to support and protect the skin.

Customer service
Available in professional and retail format, Collagen Supreme Serum can be incorporated into personalised facial treatments and the retail version allows clients to continue their anti-ageing spa ritual at home. This comes in recyclable glass packaging and includes a low-environmental impact pump within an FSC-certified box.

GM Collin also offers its spa partners a 360° customer support programme, which includes training, business development, an exclusive skin analysis programme plus dynamic marketing and web support.

Its clinical treatments come in a pre-dosed format, which simplifies the protocol to ensure results every time.

More: world.gmcollin.com